Ideas for Creative Agencies & Brands – #29

Promo Items That Force You To Stop And Take Notice

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We’ve all come to expect a ‘swag bag’ at every promotional event we go to.

And now that the practice of receiving free stuff has become so common, it’s almost a blind spot. Which is why it’s so much harder to get it right.

But rather than scour the web to find the most outlandish items to stuff into your bag, what you really need to consider is context. Get that right and knowing what to put into your swag bag will come almost automatically.

To inspire you and get you thinking about your next event, here are some examples of brands who got it right the first time …

Tap Into A Relevant Trend.
If you look around, you’ll find there are a few key trends which people are gravitating towards these days – health, food, technology. Here’s a great example of using a health-related trend to get attendees’ to notice your brand:    (more…)

Stand Out
At Your Next Event.

Your Promo Products Designed By 171,793 Designers.

Get 5 Fresh Ideas For Free »

Laser Cutting On Display

Laser cut hands, pins, girls, bananas, and bow ties!

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Above is a POS display for a Samsung Camera. It is laser cut from acrylic like Ponoko.com‘s own Glass Green,  with an application of mirrored foil and comes from Milos Paripovic.

After the jump, pins, girls, bananas, and bow ties… (more…)

A Special Boxing Day 2015 – Get 30% Off

Your Christmas Gift From Ponoko.

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We’re celebrating Boxing Day with a happy one-day deal:

From midnight tonight until 11:59pm tomorrow, you’ll get 30% off the making cost of any laser cutting order when you use this code – W1WRYS – at checkout here.

Happy Boxing Day!

Note: Discount good for 30% off the making costs of your order. Offer good for Free Personal Factory accounts only.

Cirque du Soleil Want YOUR Product Design Ideas!

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Today we present the second opportunity for our design/make community to earn money in a new way.

You’ll design a unique departing gift for the incredible team of the Cirque du Soleil production of Quidam – an escape into a world of imagination

This comes as a result of us launching a new service for event marketers and businesses to design and make promo products from scratch, using our design/make community of 150,000 creative minds!

Your Design Challenge

Here’s your design challenge – including your audience, your goal, payment and process.

The timeline is kinda a now thing …

Portfolio Submissions Close Monday January 4th 2016 at 5pm PT

See how to submit your portfolio, along with available materials & design requirements.

This is another of what we hope will be many opportunities for you to earn a living from your product creativity online with our new service to match the $23 billion annual promotional products market with our custom product design community.

We hope you get in behind this second one to continue to send us the signal we’re on the right track for you …

Ideas for Creative Agencies & Brands – #28

A Vision for the New Year

The impact of Google Cardboard on the accessibility of virtual reality has been dramatic. While not quite in the same league as ‘true’ VR headsets such as Oculus or Sony’s offerings, it is remarkable what can be achieved using the Cardboard platform for under $10.

One benefit of the accessibility of Google Cardboard is that it is an ideal vehicle for promotional messaging. The platform has been used for advertising campaigns by some pretty big players, as well as a myriad of small-scale campaigns and personal projects.

What is Google Cardboard?

Watch the intro movie below to see how the New York Times introduce their viewer in a campaign that saw the units distributed to over 1 million subscribers. The portal at NYTVR showcases a collection of highly refined immersive clips filmed specifically for use in these virtual reality headsets.

 

The high tech approach to low tech

For a really polished example of Google Cardboard at its finest, look no further than the Volvo XC90 campaign. Using some serious high-tech equipment, they were able to film an immersive experience that enables people to get a sense of what it is like to be physically inside the new car. The Volvo Cardboard viewer has also received a fancy facelift, going beyond everyday cardboard to reflect the luxury feel of the brand.

 

Are you ready to go Virtual in the new year?

Can you think of a way to create your own branded laser cut Cardboard Viewer? Although the content associated with these two examples looks pretty slick, the physical platform itself is still based on the same core components. With freely available plans for the structure to be laser cut, it is surprisingly easy to achieve unique, engaging results from more modest materials and equipment.

If the examples from New York Times and Volvo have perked your interest, then you may enjoy looking further at how others have made use of this affordable technology. There were also some creative submissions to the Ponoko Cardboard Design competition, showing there is still plenty of room for clever adaptations and customizations. Let us know in the comments below how your company can use Google Cardboard to dazzle and delight your customers’ minds.

 

Stand Out
At Your Next Event.

Your Promo Products Designed By 171,793 Designers.

Get 5 Fresh Ideas For Free »

Laser Cut Geometry

Laser cut coasters, sleeves, flowers, and a cyclops!

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Above are a set of four geometric coasters. They are laser cut and etched into 1/8″ thick Baltic birch, like Ponoko.com‘s own  Birch Plywood, and come from Pixels and Timber.

After the jump, sleeves, flowers, and a cyclops… (more…)

Design A Custom Product for Salesforce, Earn $1,000

Salesforce Design ChallengeToday we present the first opportunity for our design/make community to earn money in a new way.

This comes as a result of us launching a new service for event marketers and businesses to design and make promo products from scratch, using our design/make community of 150,000 creative minds! (That includes you eh).

You’ll design a promotional product for Outforce – the employee and business resource group promoting diversity in sexual orientation and gender identity within Salesforce.

Your Design Challenge

Here’s your design challenge – including your audience, your goal, design guidelines and your payment.

The timeline is tight so grab a coffee, turn up some music, and get your thinking cap on!

Entries Close Sunday December 20th at 9am PT

See how to enter your designs, along with available materials & design requirements.

This is the first of what we hope will be many opportunities for you to earn a living from your product creativity online with our new service to match the $23 billion annual promotional products market with our custom product design community.

We hope you get in behind this first one to send us a signal we’re on the right track for you …

Ideas for Creative Agencies & Brands – #27

‘Swag Bag’ Items Destined To End Up In The ‘Trash Bag’

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Giving away promotional items at an event isn’t a new idea.

But just because this trend has been running for a while doesn’t mean it’s foolproof. If you don’t put enough thought into exactly what goes into your swag bag, chances are you’ll be forgotten minutes after the event. Or worse still, be remembered as the dorky brand that handed out real junk. While this kind of bad press would have faded quickly in the past, social media ensures embarrassment now follows you around for days and its impact can last much, much longer.

While choosing the right items for your swag bag depends on your company message, your audience and the event you’re attending, here are 10 wrong ones you must definitely avoid.

Branded Key Chains.

keychaain

It used to be cool to get a keychain in your swag bag, until everyone started giving them out. And right now, it’s become one of the least effective ways to get attendees to remember your brand. Of course, some companies think they’ve worked their way around ubiquity by adding other functions to their keychain. But most conference attendees already have enough bottle openers and whistles or pen torches around and don’t need one more.       (more…)

Stand Out
At Your Next Event.

Your Promo Products Designed By 171,793 Designers.

Get 5 Fresh Ideas For Free »

Laser Cutting Comes Natural, To Some…

Laser cut camping, birds, rabbits, and sexy lady legs!

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Above is camping themed brooch set. It is painted laser cut and etched wood, like Ponoko.com‘s own Birch Plywood, and comes from The Twenty Fingers.

After the jump, birds, rabbits, and sexy lady legs… (more…)

Entrepreneur turning hobby into novelty toy and apparel company

Robots! Yeah!
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Imagine a community of robots; from helpers to dance masters to happy companions and more. What stories would they tell? What journeys would they embark on, as their world and ours merge into one fantastical creative adventure?

The characters from RoboMustache were created and designed by Charles Wade of Greensboro NC, and they are working their way into the hearts and imaginations of young robot enthusiasts one laser cut assembly kit at a time.

It all started with the Helper Bot

GREENSBORO, NC — After graduating from college, designer and maker, Charles Wade, began his hobby by making unique animal stickers, which later morphed into woodcraft and papercraft creations. During a test for one of his woodcrafts he designed and built a poseable wooden robot. The Helper Bot was born.

With the creation of the Helper Bot, Wade began experimenting with other ideas. After receiving feedback and appreciation for his work, he created more robots and designed assembly kits that would allow others to build his creations.

Resurrected from the scrapheap in a derelict factory

Wade has cultivated his hobby into a career by establishing RoboMustache; a collection of wooden robot assembly kits, accessories and merchandise. More than a collection of novelties, the RoboMustache hints at a rich world of storytelling as well. Coined from a found project in a derelict factory, as the company grows, so will the RoboMustache universe. The story will expand to tell more about the existing robots and bring in new robots along the way.

The most mustchioed  ‘Staff Pick’ on Kickstarter

Wade is crowdfunding the project to take the RoboMustache universe to the next level. The Kickstarter launched Dec. 4, 2015 and runs through the new year. Rewards for backers include assembly kits for each of the RoboMustache characters, laser cut in bamboo ply by Ponoko.

For more information on RoboMustache, visit RoboMustache.com or email contact@RoboMustache.com. To see the Kickstarter, visit RoboMustache.com/Kickstarter