#HolidaySales Tip #10: Better In The Loop, Than Out Of Mind

Better In The Loop, Than Out Of Mind

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The holiday season can be maddening for sellers for multiple reasons. Over the course of this blog series, we’ve tried to address each of these key reasons.

Our last blog saw us deal with what may seem to be an innocuous issue like shipping. But as we read in that blog, even simple things have the potential to get out of hand when things get busy around the store both offline and online.

In this final part of the series, we’ll look at the last step to monitor once the holiday season finally kicks off – keeping customers in the loop about the stock of your products.

Understand The Difference Between ‘Clocks’ And ‘Clouds’

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When it comes to producing an item, nothing is particularly ‘easy’. Even products that may seem easy to make such as a t-shirt has to go through several layers of production from selecting the material, to stitching the shape, to adding the colour. You may already be aware of this as a seller, but for your customer understanding the difference between production cycles of different items may be harder than you imagine.

But there is a simple rule-of-thumb you can stick to when trying to explain inventory shortages to your customers. There will always be certain products that are ‘clouds’ i.e. they have a production or delivery cycle that matches most products but consumers think they are quick or relatively simpler to make.

Then there are products, which customers see as ‘clocks’ i.e. they recognise the difficulty in producing these items and are a bit more willing to wait to see these items get through their schedule, before they reach store shelves.

Your job is to try to identify which products are perceived as ‘clouds’ and try to convince customers that they are in fact, ‘clocks’. This brings us to our next point.

Don’t Be Afraid To Acknowledge Shortages

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Every seller reaches shortages at some point.

Especially during the holidays when demand for certain products spirals upwards in a relatively short timespan. What is important to remember is this – customers are aware that shortages occur and most of them are willing to be reasonable with sellers when this happens. But there is a caveat. Sellers have to be upfront in acknowledging their shortages and give their customers a compelling reason to wait for the item to come back in stock.

Now, as a seller when you do acknowledge the shortage, try to keep the following in mind:

  1. Don’t wait until the last minute to make an announcement: If you have a good idea that certain products will be going out of stock soon, start prepping customers for the news as early as possible. You can do this by setting up a countdown for the number of items you still have in stock for a particular SKU or even estimate the number of days you believe current stocks will last.
  2. Don’t play the blame game: Every seller wants to maintain a good reputation with his customers. But many imagine (wrongly) that the best way to achieve this is by diverting the onus of stock maintenance on someone else. In fact, the exact opposite is true. If you make an honest admission that you failed to anticipate as much demand for a particular product as you are now seeing, customers will respond to your brand’s honesty and reciprocate with patience.
  3. Try to switch perception: Like we mentioned earlier, to convince customers to wait, you have to make a ‘cloud’ sound like a ‘clock’. You can do this by explaining just how the product is made and hence justify the time delay. Or you can outline how your end-to-end delivery systems are strained during the holiday season and thus shipments which would have come in faster in the rest of the year, slow down considerably during this season.

Don’t Just Be ‘Sorry For The Delay’

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Once you have admitted to the shortage, you have to be prepared for a certain amount of customer ire.

At this time, the worst thing you can do is hand out platitudes such as “being sorry for the delay”. This kind of stock messaging only makes your brand sound automated and less concerned about the inconvenience being experienced by your customers.

Instead, you need to empathise with your customers during this period. Send out messages on your social media channels stating how you are genuinely concerned about the delay. Maybe share a possible story from your own experience about waiting for a product. Or even just setup a countdown (if you have exact delivery dates) for when the coveted product will be back in stock.

Each of these small steps helps divert the customer’s attention away from being angry. It also shows them that you’re not just a money-grubbing seller but also a customer just like them. A customer that understands the agony of waiting for a product to arrive and thus among the least likely to inflict such behaviour on someone else.

Focus On The Experience, Not Just Time

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Now that the shortage has been admitted and you’ve outlined your concern for your customers, it’s time to move to the next step – handling the actual waiting period.

According to the Customer Experience Report by RightNow, most customers abandon a brand altogether due to poor quality of customer service, citing this 18 percent more often than slow or untimely service.

Now, if you’re asking, “How do I service a customer who’s just waiting?” that’s the first step to correcting your mistake. You see, through the year, you might be able to get away with offering a sincere apology and giving customers an accurate timeline for when products will be back in stock. But during the holidays, this just isn’t enough to keep a customer satisfied.

What you need to understand is during the holidays; customers are on their own deadlines to buy gifts for their loved ones. And even a single day’s delay might not be time the customer has to wait around. This problem is exacerbated further by tight delivery deadlines. This means that if a certain product isn’t immediately available during the holiday season, most customers are happy to take their shopping somewhere else. And in the mobile era, that action is literally an app click or a browser tab away.

So, once you’ve told your customers the delay is genuine and your product is worth waiting for, you need to have a plan for the impatient ones. Here are some tips we suggest:

  1. Offer them a better deal on the item: This is the first step you must take when trying to retain a near-sale. Try to convince the customer that you are actually paying for the time they have to wait by offering them a discount on the item that’s out of stock now.  
  2. Offer the next best thing, cheaper: In some cases, a discount may not cut it or if the item was not too expensive, then a discount doesn’t make sense because it doesn’t add any value to the transaction. In such a case, you should look deep into your inventory. Search for any similar products (either in utility or within the category) that you could offer at a lower rate.
  3. Offer them a storewide discount: This may sound a tad lazy but at a time when every customer is bargain hunting because they have multiple purchases to make, offering a discount might just do the trick to keep them from migrating to another seller.

Think Of Loyal Customers Differently

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While waiting can be laborious for any customer, not all waiting times are equal. The time spent by a loyal customer waiting for a product to come back in store is worth much more that the time spent by just a casual one-off customer.

And as such, you need to recognise and reward loyal customers differently for taking the time to wait for your products. This helps build precious brand loyalty and depending on what products you offer, might even increase the ticket value of the sale when the customer finally comes back to complete his purchase.

With that we come to the end of our #HolidaySales blog series.

We hope you found each of these tips useful and have already begun incorporating them into your business plans for the season. But in the midst of all this planning, just remember not to lose sight on the joy that comes with the holiday season. Be sure to take time out for yourself and your family and try to have fun while selling this holiday season.

Ideas for Creative Agencies & Brands – #26

Cool Conference Swag You Could Laser Cut For Pennies!

Packing for a conference is a lot like packing for a hike.

You have to pack the essentials, you want to pack a few standby items and you’d like to bring certain vanity items along, just for the heck of it. But as you pack, you also need to keep a check on the weight of your pack. Plus, unlike a hike where you probably won’t encounter more than one or two people at most, a conference is full of people who are eager to hand you bags of stuff!

Yet before you begin rummaging through conference bags for stuff to keep, here’s a quick list of things most attendees wish they had brought along which can be laser cut really cheap.

Simple Conversation Starters.

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Laser Cut Wristbands.
While you will do your best to network before the session and during the breakout periods, the fact is you won’t be able to approach as many people as you’d like. But rather than rush through conversations with multiple people, you can use a little laser cut panache to draw people to you.

If designed well, this is bound to get you noticed even when you do something as simple as answer a phone call. It also helps you stand out in a crowd by acting as a distinct visual marker. Within a conference setting, you get instantly noticed if you have to raise your hand. And finally, it can be a great way to share your personal details without having to repeat them over and over (just in case your name or email has a complex spelling). Plus, if you run out of business cards, or don’t feel the need to share a business card with certain people … you can redirect them to your wristband for your details instead of the awkward fumble for a pen and napkin.

Things That Make You Memorable.

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Laser Cut Business Cards.
Getting noticed is only half the battle. Your next step is to leave a lasting impression on your new acquaintances. Here are some easy to produce laser cut items, which can do the trick.      (more…)

Let’s Talk Ideas

Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

Free Design & Quote »

How To Increase Profits with the Best Pricing For Retail

Keep your expectations realistic to secure the highest returns 

Without a careful, methodical approach, it can be difficult for makers (and indeed small businesses) to find the right balance when it comes to pricing their products. Let’s take a look at the considerations and contributing factors, so that this critical part of running a maker business can be controlled to work in your favor.

If you’re making as a hobby, then profits may not be such a priority – but a business cannot be sustainable if it does not turn a profit.

Setting a price for your products

In the creative marketplace, there are 3 key components to consider:

  1. Your cost price
  2. Your wholesale price
  3. Your retail price

This is the simplest breakdown, where the cost price refers to the sum of all the cash costs that go into making each product; the wholesale price is the cost price plus the amount you want to earn for your idea and your time (this can be seen as a ‘creative fee’, but we’ll get to that later); and the retail price is made up of your wholesale price plus the retail margin.

When seen in this way, a general guideline can be followed with the ratio of 1:2:4 where $1 of cost will have a $2 wholesale price and a $4 retail price.

Looking at it from the other direction can also help, as the focus on starting with the final selling price has a stronger connection to the reality of your target market – ie, the price of competing products. There is no point working out a price based on your own production costs, only to find that you are no longer competitive in the marketplace once your product reaches retailers.

Therefore, the simple equation looks like this:

Profitable Retail Price = 2x Wholesale price = 2x Total Production Cost.

How do you calculate your Creative Fee?

The tricky part, particularly when you are just starting out, is how to account for your creative spark and your design/assembly/packaging/marketing/etc time. How long do you spend assembling each product? What about all those trips to the post office? Every moment you spend doing ‘work’ should be accounted for, and given an appropriately proportioned value to insert into your calculations.

There is a handy Ponoko walkthrough on how to calculate these figures that can really help to prevent you from falling into the common trap of under-pricing your products.

Tough negotiations with retailers

Selling direct from your bedroom home office is one thing, but when retailers put the squeeze on you for tighter and tighter margins, the figures you carefully worked to when just starting out can suddenly leave you operating at a loss!

The Ponoko Cost Saving Guide uses a set of laser cut coasters to simulate the full process from initial design through to high turnover retail product. It makes for interesting reading, with a guided navigation through all the considerations that contribute to product pricing.

These include:

Minimum Order Size
Most Profitable Order Size
Minimum Wholesale Order Size
Tough Retailer Negotiations 

Knowing where your boundaries are in terms of lowest acceptable price and also highest realistic goals before you engage in large volume orders can make the difference between whether you actually realise a profit or not.

Making a Profit

Profit is very important, if you are seeing your making as a business venture.

There is no rule that you have to make a profit! It is totally ok to be making for the joy of making, but consider that without profits from your efforts, it can be very difficult to continue your passion for making things for others. When you make a profit, you are also creating new possibilities for yourself… so without a profit, you are not going to be running a business for very long.

Once dollars are involved, rules become very important. In Chris Anderson’s 10 Rules For Maker Businesses, profit heads the list, and with good reason. Reading through these articles will give you many tools and insights that can help to set and maintain realistic goals for your maker business.

“…if you don’t get the price right at the start, you won’t be able to keep making” – Chris Anderson

Let us know in the comments below what your personal experience has been in balancing the tricky task of how to achieve the best pricing for your retail products.

 

10 Rules For Maker Businesses

Ponoko Cost Saving Guide

Stop Under-Pricing your Design Products

 

 

Laser Cutting Some Cheer

Laser cut holly, pharmaceuticals, dragons and saints, watermelon!

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Above is a graphic holly Christmas card. It is laser cut from paper, like Ponoko.com‘s own Cardstock, and comes from Storyshop.

After the jump, pharmaceuticals, dragons and saints, watermelon… (more…)

Burning Through the Bills: Laser Cut Money

Scott Campbell’s Laser Cut Skull

Scott Campbell Skull detail

At a time of year when spending patterns can make it seem like people have money to burn, this laser cut skull by Scott Campbell sends a sobering message. Produced as a one in a series of laser cut US currency sculptures, the thought-provoking collection pokes fun at all those cashed-up buyers with their wallets out.

Highlighting the arbitrary nature of money

The leering skull featured above is an image familiar in the world of tattoo art (Scott happens to be a former tattoo artist himself). By placing this iconic form into a dead-man’s chest made out of $11,000 in real, legal currency, the value of money is brought into question as we reconsider how much the items that we buy are really worth.

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Laser cut layers

Using the technique of layered construction creates a solid three-dimensional object from the 2 x 2 foot sheets of currency. This is an effective way to generate 3D forms, as it takes advantage of the precision enabled by laser cutting and (as Scott shows here) the resulting topographical layers create a distinctive visual texture.

For further pieces that challenge the big spenders, you can find additional skulls laser cut from dollar bills at Scott Campbell’s Studio.

 

How To Guarantee Your Product Delivery Before The Holidays

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Miss our early order deadline this festive season?

That’s cool … you still have time to place your laser cutting orders and guarantee delivery before the Holidays.

How To Strap A Rocket To Your Product Delivery Speed

Just place your order as normal, then upgrade your making speed or shipping speed. And if you’re in a real rush you can upgrade both for the fastest possible delivery … made and delivered to you as fast as next day!

Here’s how to upgrade your making speed for your products to be made and shipped as fast as same day if you order by 11am each weekday. Then you can upgrade your shipping speed to as fast as next day too.

This means you are in control of your product delivery date :-)

Just be sure to double check during checkout that your Estimated Delivery Date is before December 25th. Then you’ll be good to go.

How To Guarantee Your Product Delivery Before The Holidays

Because this is silly season when our team, our materials suppliers and our shipping suppliers can get a bit stretched due to the volumes this time of the year, we like to add a little safety buffer to ensure we can guarantee your deliveries before the Holidays …

Hence, if you place your orders by midnight Friday December 11th with an Estimated Delivery Date before the Holidays, we guarantee they will reach you on before Christmas Day.

And in the highly unlikely case of us failing at this, we’ll refund 100% of your making speed upgrade fees and send you a credit equal to the sum of your order’s making and materials costs. It’s the least we can do.

FYI – all orders placed after this date will be delivered on a best efforts basis. Past years tell us we’ll get most if not all done (call it good planning ;-). It’s just that we can’t hand on heart guarantee it. As always, we’ll be sure to keep you updated.

Sooooo – to get your products delivered before the Holidays just place your orders before midnight Friday December 11th 2015. Easy as.

And if you’ve got any questions about timeframes, just hit us up here : )

Ironically Retro Laser Cut Time

Laser cut clocks, stars, and a small business!

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Above is an alarm clock housing for your smartphone. It is laser cut from MDF, like Ponoko.com‘s own, and comes from vincent.verheggan over at Instructables.

After the jump, stars, and a small business… (more…)

Biggest Sale Of The Year Has Arrived!!

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This is it – our biggest sale for all of 2015!

Your chance to make something new, something a little crazy, or to stock up on your favorites.

You get 35% off the making cost of all laser cutting orders placed between 12:01am Black Friday November 27th 2015 and 11:59pm Cyber Monday November 30th 2015.

This special offer is good for one laser cutting order from your USA or NZ Free Personal Factory account only, and cannot be used in conjunction with any other vouchers or promotions. The usual costs for materials, shippings, speed upgrades, samples and showroom orders apply as normal.

To make it happen just enter this coupon code at checkout – E3RFAQ.

Go wild makers!

Maker Story: Bandynami

How A Maker Used Ponoko to Crowdfund Their Idea.

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We took the chance to talk to Jerry Barccia, creator of The Bandynami, about his experience getting from idea to completed product using Crowdsupply.com & Ponoko.

How did you get started designing and making your own products?

“I began to dabble with 3D software and third-party bureaus while a design student, about 2006. I thought it was magic – sending out a laser cut or 3D computer file (nothing) and in the mail, the objects appears (something). I could then mold and recast as many of “the thing” as I wanted. Incredible!
As the technology advanced on the hardware and the prices of software became more reasonable, prototyping whatever was in my head became much easier. With the advent of crowdfunding and its growing popularity, I knew it was time to revisit every single “make” idea I’ve ever had. The wall of ‘gatekeepers’ involved in creating and bringing products to the masses shrunk considerably enough to climb over.”

What was the inspiration behind Bandynami?

“As part of a design course at the School of Visual Arts, we were tasked to redesign something on our desk: simple stationary items for beginners’ intro to 3D. I have a lot of art supplies, some as thin and long like an expensive watercolor brush, some thick and nubby oil pastels, and Japanese brush pens that I prefer to store downward (so the nibs stay fresh). I’ve also inadvertantly stabbed myself (more than enough times) with a quill pen nib because I can’t see what’s hiding in all my organizer-bins.
The project went well and it was surprising what you could fit into the prototype without it falling over or breaking. It took two years for my balsa wood prototype to finally implode.”

What led to you try Ponoko?

“I tried Ponoko because of the laser cutting choices and options. I didn’t find comprable speed, service and material choices anywhere else. 3D prints of the Bandynami couldn’t withstand the pressure of the rubber bands, and would bow and buckle. Monolithic ABS FDM printed models worked great, but it wasn’t something I could easily reproduce for a reasonable cost and the resolution just wasn’t really dazzling yet.
I wanted to experiment with different rigid materials and different colors representative of the final product. Ponoko allowed me to do all that, with great articles to help someone like me, who at the time didn’t know what ‘kerf’ meant.”

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Can you tell us about the process of making and selling with CrowdSupply & Ponoko ? How is this different from your process before Ponoko/CrowdSupply?

“I feel it is very important to showcase your ideas and let people interact with them. For example, while at the 2015 Bay Area Maker Faire I met a member of the Crowdsupply team, who explained their philosophy. They have been great – it is a leaner, very curated experience meant to get the thing you made into the hands of like-minded people who want one, and they have an open-source spirit that applies even to something as ‘analog’ as a ‘Modern Pencil Cup.’

The Crowdsupply campaign is actually my second crowdfunding attempt. At the time of this writing it is 64% funded with 24 days left, so I’m very optimistic. I felt kind of lost in a sea of many, many ideas in other crowdfunding platforms, and working alone, I made pretty much every crowdfunding mistake you could make. I knew Crowdsupply.com was the right home because of the help and the spirit of their other projects.”

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How long did it take to go from: 1) idea to design; 2) design to prototype; 3) prototype to final piece;

“I’ve dabbled with this project on and off for years trying to create a mix and match design using 3D prints I could easily recast in resin. Then I found Ponoko, and once I decided on simple box joinery and acrylic it took me a matter of days (literally) to have exactly what I wanted from Ponoko. In the prototyping phase I nested different sized Bandynamis within each other to maximize output from the P3 template. This helped me nail the correct size for using regular office #33 rubber bands.”

What are the top things you love about Ponoko? Why?

“From the ease of uploading my files to opening up the box that says ‘Yippee’ on it – the experience of making on Ponoko really is one of a kind. Also, whenever I have to prototype something, for a personal project or for work, it’s the first place I think of.”

What’s next for Bandynami? Any projects on the horizon / new ideas / Next steps?

“More Exhibitions. More Maker Faires and Gift Shows. Input from others just keeps making the concept better. A particularly great look comes over people’s faces when they pass by and realize what it does, and how, and their level of excitement over the object is very encouraging.
I’d like to take Bandynami into different colors, materials and sizes. I like the idea of stamped metal, ceramic, sustainable wood veneers, or even stronger injection molded ABS plastic. I was surprised how many kids were into it at the Bay Area Maker Faire, so perhaps it has life as a ‘looming toy’ – something I heard repeatedly.”

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What advice do you want to give to other folks trying to get started making products with Ponoko (or laser cutting 3D printing in general)?

“My advice would to just keep experimenting. Don’t give up. You don’t have to be a trained engineer. You will eventually figure it out. If two pieces don’t fit, alter it and try again until they do. Use the forums – someone else most likely has had your exact problem.

Make sure what you are making is something that YOU want, or are making specifically for someone you know, and NOT what you think other people would want or buy. Bandynami didn’t ‘work’ until I made it for me, and only me, and not because I was trying to ‘sell it’ to Staples or something like that.

There is no global ‘pencil cup’ problem to be solved. I needed a solution to the way I worked and I have it now (many actually) thanks to Ponoko. Anyone else can access it and modify it to their needs if they too find it useful.
Work with others to expand your thinking and challenge your assumptions. Most importantly, display your wares somewhere – anywhere – people can interact with them. Feedback from actual people opens wonderfully surprising lines of thought.”

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Are your pencil cups available for sale anywhere else I should mention besides crowdsupply? Or anything else we should mention in general?

“Crowdsupply.com is the best source to purchase a kit ready to go. I will also make the plans available, for free, here on Ponoko very soon.”

If you’d like to be featured for a future maker story get in touch with us via service@ponoko.com. We’re always looking to showcase the talent of our makers on our blog.

#HolidaySales Tip #9: A gift in time is worth nine

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In our last blog, we saw the importance of getting your social media messaging right during the holiday season. But while words are important, as a retailer your gestures during the holiday season speak as much and as often about your business. And during this busy season, the most important gesture you need to extend to your customers is punctuality. Over the course of this blog, we’ll examine the simple tips and tricks you need to bear in mind to ensure everyone has a surprise waiting for them at the right time during the holidays.

Don’t promise what your courier can’t deliver

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As a seller, it’s easy to fall into the trap of taking as many orders as you can during the holiday season. But you have to consider this – every order you take is a promise you make to a trusting consumer. And if you fail to deliver on even one promise, you’ve ruined someone’s holiday gifting plans. Not just that, you’ve potentially set yourself up for a shellacking on social media because while all lapses in delivery are bad, having one during the holidays is especially intolerable.

But there is a way around this. If you keep customer expectations in check, you ensure they remain happy with your delivery schedules. Also, you need to find the cut off date for popular couriers like UPS and work backwards from that date when accepting orders. In most cases, the last day UPS will deliver a package is Christmas Eve, since Christmas Day is a holiday across services.

This means you need to have a store order deadline planned according to that date. You also need to take into account the mode of shipping – Ground, One Day, Two Day, Three Day and Next Day. To avoid any confusion and to ensure the onus of placing orders in time lies with the customer, you need to do two things:

 

  1. Ensure you word your cut off dates properly: Be extra specific in your cut off dates on your store and checkout pages. The format should be something like this – “Order by <day> on or before <time> to receive your order by <date> via <courier name>. When listing the time be sure to include all variations (EST/Central/Pacific) to avoid any miscommunication.
  2. List all the deadlines from your courier: While your store deadlines help you plan for stock and packaging at your end, listing the courier’s deadlines closes the loop on final delivery and ensures customers make the relevant choice depending on when they decide to place their order. For instance, here are some deadlines for UPS which you could incorporate into your site’s shopping page:
  • -December 17 – Last day to order items using Standard Ground Shipping.
  • -December 19 – Last day to order items using 3 Day Shipping.
  • -December 22 – Last day to order items using Two-Day Shipping.
  • -December 23 – Last day to order items (by 2pm) using One Day Shipping

It pays to keep USPS in mind too

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While the option of courier may make perfect sense for many products in your range, there might be certain products, which just don’t need fancy packaging.

Also, in many cases the cost of shipping smaller items by courier actually increases the overall cost of the item, making it a bit prohibitive to order. And sometimes, when you just need to send a package across town or maybe even deliver it down the street, you don’t need a courier just to get it right.

For all these instances, you can (and should) safely rely on USPS. Not only are they a cheaper alternative across the U.S., but also may be able to bring down the overall cost of shipping for many items, thus making your product line-up even more appealing.

However just like UPS, there are deadlines you have to adhere to with USPS too. To make it easier for you, here’s a list, which you can republish on your site:

Mail-by Dates (Domestic Services)

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Dec. 15 – Standard Post: Ground service for less-than-urgent deliveries and oversized packages.

Dec. 19 – First Class Mail: Service for standard-sized, single-piece envelopes and small packages weighing up to 13 ounces with delivery in 3 business days or less.

Dec. 21 – Priority Mail: Domestic service in 1, 2, or 3 business days based on where your package starts and where it’s being sent, variety of Flat Rate options.

Dec. 23 – Priority Mail Express: Fastest domestic service, guaranteed overnight scheduled delivery to most locations. Some restrictions and exceptions do apply. Also, please note Priority Mail Express postage refund eligibility is adjusted for shipments mailed Dec. 22 through Dec. 25.

While it’s unlikely you’ll use USPS to ship packages internationally, they do offer this service for the holidays. Here’s what the international shipping schedule looks like:

Mail-by Dates (International Services)

This handy chart shows you exactly how long your package will take to be delivered based on both the location and type of shipping being chosen. However, when mailing and shipping internationally, customers must also remember to follow the necessary customs guidelines.

 

International Mail Addressed To Global Express Guaranteed® (GXG)*** Priority Mail Express International™ (PMEI) Priority Mail International® (PMI) First-Class Package International Service™ (FCPIS)
Africa Dec-21 Dec-8 Dec-1 Dec-1
Asia/Pacific Rim Dec-19 Dec-15 Dec-8 Dec-8
Australia/New Zealand Dec-19 Dec-15 Dec-8 Dec-8
Canada Dec-22 Dec-17 Dec-11 Dec-8
Caribbean Dec-21 Dec-15 Dec-11 Dec-8
Central & South America Dec-21 Dec-11 Dec-1 Dec-1
Mexico Dec-22 Dec-15 Dec-8 Dec-8
Europe Dec-21 Dec-15 Dec-11 Dec-8
Middle East Dec-19 Dec-15 Dec-11 Dec-8

***GXG Notes: 1) Cut off date does not take into account time needed for customs clearance. 2) Should allocate extra transit day(s) for delivery outside major cities.

Stock up on supplies to make things easier

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This may not sound like a shipping tip per se, but during the manic rush of the holiday season…every little bit matters. And any time you can save in the order-packing-shipping process can prove to be a real asset to your business.

Rather than scramble for packing supplies during the holiday rush, it’s a good idea to stock up on them ahead of time. As an added convenience, USPS offers a wide variety of shipping supplies in multiple sizes at local Post Offices and online on their website.

In fact, some supplies, such as Priority Mail products, can also be delivered to the sender free of charge. Shipping supplies available online and at local Post Offices include:

  • Priority Mail boxes: Complimentary with Priority Mail shipping service.
  • Priority Mail non-padded Envelopes: Complimentary with Priority Mail shipping service.
  • ReadyPost Boxes: Beginning at $4.29.
  • ReadyPost Bubble Mailers: beginning at $1.79.
  • ReadyPost Clear Packing Tape: $3.29.

In addition to being a time saving tactic, using the options available from USPS can hep bring down your shipping costs too. In our final part of this series, we’ll be looking at keeping customers informed on stock and new arrivals though the holidays, so that you can maximise sales this season.