Keeping it Social: Leveraging Social Media for Product Promotion


Automation. Some love it. Some dread it. But no matter which camp you belong to, there is no denying its power to make our lives easier in some ways. One clear avenue for automation success is social media. Today, the width and speed of social media channels has far surpassed the reach and (in many cases) the efficacy of traditional feet-on-street marketing.

Yet, for many marketers, leveraging this growing resource can feel daunting given the number of choices and the understanding necessary to maximise the potential of each channel. But as we’ve learnt through our own experience, if you plan carefully the results can be stimulating and the process a lot of fun. Through this blog, we’ve tried to distil our understanding of everything we’ve learned (and are continuing to learn) along the way.

Understand your choices
With so many options out there, choosing the right one for your business can feel like an overwhelming experience. But, to avoid information overload, we feel the best way to get things moving is by starting small. While the temptation to jump into every platform will be strong, learn to exercise restraint and be selective about which platforms you choose. Also, take the time to monitor each channel to understand whether they are bringing in positive results for your brand.

Let’s take a look at the recommended options:


Ideas for Creative Agencies & Brands – #20

Life-sized Laser Cutting

lexus cardboard car

For brands and agencies in the automotive industry, the challenge of finding new ways to engage and excite potential customers calls for eye-catching innovations that are able to match the impact of the vehicles themselves.

In a campaign created for the Lexus IS Saloon, the collaborative team from LaserCut Works and Scales & Models faithfully reproduced the automotive giant’s flagship vehicle out of cardboard.

Hand assembled from 1,700 individual laser cut pieces, the cardboard replica carries with it the fine contours and perception of energetic motion that is a hallmark of the Lexus brand. For the model makers, the process of exploring the complex three-dimensional design contours using a flat 2D laser cut material gave them an insight into the creative skills of the automotive engineers.

Through this cardboard construction, they were able to create a visually arresting object that is “…a celebration of the human craftsmanship skills that go into every car Lexus makes”


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Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

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How To: Get The Best Results out of Laser Cut Cardstock

Useful tips to ensure optimum cut quality from this versatile material


Cardstock is such a handy material for laser cutting. The versatile combination of lightweight tensile strength, fast cutting/etching and low unit cost means cardstock is a wonderful choice for greeting cards, business cards, model making and packaging. A number of popular cardstock options are available from both NZ and US Ponoko making hubs.

Cardstock cuts slightly differently from other materials in the Ponoko catalogues, so there are a few useful things to know to get the optimum cut quality for your project. Some of these tips are mentioned in the Ponoko material pages, such as designing around small light pieces that can shift during cutting. We always strongly advise that you carefully read material information to get a clearer idea of what results to expect. Material samples are another handy reference, although we stress that every project is different, and prototyping is the only way to ensure the best outcome.    (more…)

Ideas for Creative Agencies & Brands – #19

How to use laser cutting to stand out from the crowd


The distribution of ‘freebies’ or giveaway items can be a powerful marketing tool, with novelty objects triggering conversations between stakeholders in new and interesting ways. When used to full effect, these products become memorable in their own right… and most importantly, that also means the brand identity becomes an integral part of the ongoing conversation.

For an exhibition showcasing the best student works titled ‘D& AD New Blood’, the creative design team from Southampton Solent University incorporated visual, conceptual and sensorial metaphors into their very effective event freebie. A neat little laser cut box was produced in the style of the ubiquitous Southampton dock packing crates. Inside, further supporting the theme of “Cargo”, nestled a macabre-looking glass vial with the top sealed in wax.


This small bottle of wine continued to play on the New Blood idea of creative juices being shipped out. All sealed in a laser cut crate with sliding lid and laser etched details, it held just the right combination of conceptual nostalgia and contemporary novelty to become an effective conversation starter. People loved the diminutive scale and the nonsensical utility of the object. This was all made possible through clever use of laser cutting to increase brand awareness. See more photos of the miniature crates on behance.

How would you stand out from the crowd with laser cut freebies using the Ponoko Personal Factory? Let us know in the comments below, and for more ideas for Agencies and Brands, see the other posts in the series.

Let’s Talk Ideas

Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

Free Design & Quote »

Ideas for Creative Agencies & Brands – #18

Topping off tasty treats with laser cutting


Tasty treats are a great way to draw a crowd, and as these playful laser cut cake toppers demonstrate, there can be so much more to the proverbial ‘cherry on the top’ if you’re willing to get creative with laser cutting.

This approach calls for elements that ring true with the strengths of laser cutting – a combination of crisp outlines, bold forms and delicate silhouettes that are uniquely eye-catching. Each individual unit is also fast and cheap to make, and will be resilient enough to withstand the rigors of more than a few rounds at events or parties. This makes them great take-home souvenirs or giveaways, with the added memorable twist of your brand being associated in a fun way with a tasty treat.


Using the cupcake as a base for their creative endeavors, John and Christine from Thick and Thin Designs have gathered quite a following with their cake toppers on Etsy; a few of which are pictured here. How does this inspire you to use the Ponoko Personal Factory to sweeten your corporate messaging? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

Let’s Talk Ideas

Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

Free Design & Quote »

Elliptical Laser Cut Boxes

Using Inkscape plugins to round out those boxed corners 


We all agree that laser cut boxes are handy to use as enclosures for DIY electronic projects and for storing little keepsakes. Adding your own personal touch gets a whole lot more interesting when you can break away from the traditional rectilinear form to create elliptical laser cut boxes.

Once again, the magic happens thanks to some clever programming in the form of a freely available Inkscape plugin. Instructables user Bas van der Peet has compiled an extensive guide to using this plugin, with a number of fun examples of what you can achieve when you round off a few corners here and there.


If breaking out of the box sounds like fun to you, head over to Instructables and follow Bas’ guide, then let us know how you go with the plugin in the comments below.

Make your elliptical laser cut boxes using the Ponoko Personal Factory.

Elliptical Box Maker via Instructables


Laser Cut Iris Clock

Time to reveal with mechanical precision

Laser Cut Iris Clock

There is something quite magical about the reveal that is the hallmark of a mechanical iris. Watching those leaves glide apart with smooth precision to neatly frame the circular opening is indeed interesting, but what about finding an application for the iris?

Over on Thingiverse, Joseph took inspiration from an existing iris and incorporated it into a laser cut clock. When you want to see the time, a small lever is depressed which activates the iris mechanism, revealing a laser cut clock face. Keeping the physical components of the iris exposed adds a layer of visual interest that invites interaction. Click through to see a short clip of the clock in action.   (more…)

Ideas for Creative Agencies & Brands – #17

Laser cut changes in scale: How small can you go?


We have seen how taking and everyday object and making it big can really change your perspective. The same thinking can be just as effective going the other way – when large objects become interesting and engaging by making them tiny.

No-one does this better than the clever makers at Everything Tiny. As we can see in the tinysaur example above, miniaturisation is an easy way to encourage a fresh, light-hearted response to your brand. Considered use of layering and materials can also help to create more impact, and also remember that small items tend to be fragile or easily lost – so a display case of some kind would be a handy addition.

How would you use the Ponoko Personal Factory to go really small? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.


Let’s Talk Ideas

Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

Free Design & Quote »

How To: Design a Laser-Cut Interlocking Box

Build your own custom enclosures 

boxmaker screenshot

Boxes! Everyone likes putting things in boxes, and there is something so satisfying about making your own enclosure to neatly round off a DIY project. It’s something that electronics enthusiasts have been doing for a long time – and with the handy Box Maker web app and plugin, making a custom enclosure is easier than ever before.

Existing as an online calculator and also a laser cutter-friendly Inkscape plugin, you should be well covered to fit Box Maker into your workflow.

The Box Maker interface on Inkscape is very straightforward to use. Once you have set the size of your box, you then have control over the tab size, the material thickness and the all-important kerf (the amount the laser cuts away).    (more…)

Laser Cut Credit Cards

Amex Plastic Re-Imagined


With a rich history in highly refined laser cut art pieces, French design agency Future Marketry were the right guys to bank on for American Express. The financial giant commissioned them to create interpretations of the three classic credit cards – Green, Gold and Platinum.

The results are a dynamic sculptural interplay of light and shade as the contoured laser cut surfaces replicate the holographic sheen of the actual cards. All this is achieved in multiple layers of poplar ply, brass and acrylic. This is a fantastic example of how to create a sense of depth and visual complexity using 2D laser cutting. Click through to the source for more detail images from the series.


What other clever examples of laser cut light and shade have you seen? Let us know in the comments below.

Future Marketry via Inspire Me