Ideas for Creative Agencies & Brands – #29

Promo Items That Force You To Stop And Take Notice

branded-notebook

We’ve all come to expect a ‘swag bag’ at every promotional event we go to.

And now that the practice of receiving free stuff has become so common, it’s almost a blind spot. Which is why it’s so much harder to get it right.

But rather than scour the web to find the most outlandish items to stuff into your bag, what you really need to consider is context. Get that right and knowing what to put into your swag bag will come almost automatically.

To inspire you and get you thinking about your next event, here are some examples of brands who got it right the first time …

Tap Into A Relevant Trend.
If you look around, you’ll find there are a few key trends which people are gravitating towards these days – health, food, technology. Here’s a great example of using a health-related trend to get attendees’ to notice your brand:    (more…)

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Ideas for Creative Agencies & Brands – #27

‘Swag Bag’ Items Destined To End Up In The ‘Trash Bag’

swag_tote_bag

Giving away promotional items at an event isn’t a new idea.

But just because this trend has been running for a while doesn’t mean it’s foolproof. If you don’t put enough thought into exactly what goes into your swag bag, chances are you’ll be forgotten minutes after the event. Or worse still, be remembered as the dorky brand that handed out real junk. While this kind of bad press would have faded quickly in the past, social media ensures embarrassment now follows you around for days and its impact can last much, much longer.

While choosing the right items for your swag bag depends on your company message, your audience and the event you’re attending, here are 10 wrong ones you must definitely avoid.

Branded Key Chains.

keychaain

It used to be cool to get a keychain in your swag bag, until everyone started giving them out. And right now, it’s become one of the least effective ways to get attendees to remember your brand. Of course, some companies think they’ve worked their way around ubiquity by adding other functions to their keychain. But most conference attendees already have enough bottle openers and whistles or pen torches around and don’t need one more.       (more…)

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Ideas for Creative Agencies & Brands – #26

Cool Conference Swag You Could Laser Cut For Pennies!

Packing for a conference is a lot like packing for a hike.

You have to pack the essentials, you want to pack a few standby items and you’d like to bring certain vanity items along, just for the heck of it. But as you pack, you also need to keep a check on the weight of your pack. Plus, unlike a hike where you probably won’t encounter more than one or two people at most, a conference is full of people who are eager to hand you bags of stuff!

Yet before you begin rummaging through conference bags for stuff to keep, here’s a quick list of things most attendees wish they had brought along which can be laser cut really cheap.

Simple Conversation Starters.

Lasercutwristband

Laser Cut Wristbands.
While you will do your best to network before the session and during the breakout periods, the fact is you won’t be able to approach as many people as you’d like. But rather than rush through conversations with multiple people, you can use a little laser cut panache to draw people to you.

If designed well, this is bound to get you noticed even when you do something as simple as answer a phone call. It also helps you stand out in a crowd by acting as a distinct visual marker. Within a conference setting, you get instantly noticed if you have to raise your hand. And finally, it can be a great way to share your personal details without having to repeat them over and over (just in case your name or email has a complex spelling). Plus, if you run out of business cards, or don’t feel the need to share a business card with certain people … you can redirect them to your wristband for your details instead of the awkward fumble for a pen and napkin.

Things That Make You Memorable.

lasercutbusinesscard

Laser Cut Business Cards.
Getting noticed is only half the battle. Your next step is to leave a lasting impression on your new acquaintances. Here are some easy to produce laser cut items, which can do the trick.      (more…)

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DIY in action at MIT

Ponoko’s own Derek Elley talks DIY with some serious thinkers

There’s a lot to talk about at the MIT Media Lab, particularly during the Spring Sponsor Meeting where a host of researchers, invited speakers and sponsors will be sharing their personal insights.

This time around it is all about the world of DIY. From workshops and updates on research projects through to open houses; attendees will be well and truly ready for the day-long DIY symposium that wraps up the event on Thursday April 14.

Ponoko’s own Derek Elley will be knocking heads with other invited speakers under the banner of DIY in action. For those who can’t make it to the event, selected talks will be webcast from the MIT website.

MIT Media Lab’s Spring Sponsor Meeting runs from April 12-14, 2011.

MIT Media Lab: DIY