Ideas for Creative Agencies & Brands – #31

Layers and Shadows

BERLIN laser cut layers

The play of light and shade on crisp laser cut linework has an eye-catching impact that is both dynamic and alluring. With only a little more effort than it would take to prepare files for printing in a more traditional 2d format, it is possible to use the same visual structure to create laser cut layered artwork that can literally jump out from the page.

Why does it work so well?

The example pictured above demonstrates that this approach to 3-dimensional graphic design can be applied with great effect to simple text and logos. When given only a partially complete outline of each letter, the eye naturally resolves the missing details. Further support from environmental lighting can also enhance the stratification in the design. This allows the geometric forms of the custom font to be instantly recognisable even without prior knowledge of what the typeface looks like.

How to use this technique with your brand

Some of the best laser cut designs are also the simplest. This is particularly true when working with layered material and sections that are cut or removed; the less complicated your design can be, the fewer the potential errors when it all comes together. Remember to work with the strengths of laser cutting, making use of (to name a few): crisp linework, precision alignment and the elegance of accurate repetition.

Can you think of a clever way to harness light and shade using laser cutting with the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

image source: viral3k.com

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Ideas for Creative Agencies & Brands – #28

A Vision for the New Year

The impact of Google Cardboard on the accessibility of virtual reality has been dramatic. While not quite in the same league as ‘true’ VR headsets such as Oculus or Sony’s offerings, it is remarkable what can be achieved using the Cardboard platform for under $10.

One benefit of the accessibility of Google Cardboard is that it is an ideal vehicle for promotional messaging. The platform has been used for advertising campaigns by some pretty big players, as well as a myriad of small-scale campaigns and personal projects.

What is Google Cardboard?

Watch the intro movie below to see how the New York Times introduce their viewer in a campaign that saw the units distributed to over 1 million subscribers. The portal at NYTVR showcases a collection of highly refined immersive clips filmed specifically for use in these virtual reality headsets.

 

The high tech approach to low tech

For a really polished example of Google Cardboard at its finest, look no further than the Volvo XC90 campaign. Using some serious high-tech equipment, they were able to film an immersive experience that enables people to get a sense of what it is like to be physically inside the new car. The Volvo Cardboard viewer has also received a fancy facelift, going beyond everyday cardboard to reflect the luxury feel of the brand.

 

Are you ready to go Virtual in the new year?

Can you think of a way to create your own branded laser cut Cardboard Viewer? Although the content associated with these two examples looks pretty slick, the physical platform itself is still based on the same core components. With freely available plans for the structure to be laser cut, it is surprisingly easy to achieve unique, engaging results from more modest materials and equipment.

If the examples from New York Times and Volvo have perked your interest, then you may enjoy looking further at how others have made use of this affordable technology. There were also some creative submissions to the Ponoko Cardboard Design competition, showing there is still plenty of room for clever adaptations and customizations. Let us know in the comments below how your company can use Google Cardboard to dazzle and delight your customers’ minds.

 

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Entrepreneur turning hobby into novelty toy and apparel company

Robots! Yeah!
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Imagine a community of robots; from helpers to dance masters to happy companions and more. What stories would they tell? What journeys would they embark on, as their world and ours merge into one fantastical creative adventure?

The characters from RoboMustache were created and designed by Charles Wade of Greensboro NC, and they are working their way into the hearts and imaginations of young robot enthusiasts one laser cut assembly kit at a time.

It all started with the Helper Bot

GREENSBORO, NC — After graduating from college, designer and maker, Charles Wade, began his hobby by making unique animal stickers, which later morphed into woodcraft and papercraft creations. During a test for one of his woodcrafts he designed and built a poseable wooden robot. The Helper Bot was born.

With the creation of the Helper Bot, Wade began experimenting with other ideas. After receiving feedback and appreciation for his work, he created more robots and designed assembly kits that would allow others to build his creations.

Resurrected from the scrapheap in a derelict factory

Wade has cultivated his hobby into a career by establishing RoboMustache; a collection of wooden robot assembly kits, accessories and merchandise. More than a collection of novelties, the RoboMustache hints at a rich world of storytelling as well. Coined from a found project in a derelict factory, as the company grows, so will the RoboMustache universe. The story will expand to tell more about the existing robots and bring in new robots along the way.

The most mustchioed  ‘Staff Pick’ on Kickstarter

Wade is crowdfunding the project to take the RoboMustache universe to the next level. The Kickstarter launched Dec. 4, 2015 and runs through the new year. Rewards for backers include assembly kits for each of the RoboMustache characters, laser cut in bamboo ply by Ponoko.

For more information on RoboMustache, visit RoboMustache.com or email contact@RoboMustache.com. To see the Kickstarter, visit RoboMustache.com/Kickstarter

Ideas for Creative Agencies & Brands – #26

Cool Conference Swag You Could Laser Cut For Pennies!

Packing for a conference is a lot like packing for a hike.

You have to pack the essentials, you want to pack a few standby items and you’d like to bring certain vanity items along, just for the heck of it. But as you pack, you also need to keep a check on the weight of your pack. Plus, unlike a hike where you probably won’t encounter more than one or two people at most, a conference is full of people who are eager to hand you bags of stuff!

Yet before you begin rummaging through conference bags for stuff to keep, here’s a quick list of things most attendees wish they had brought along which can be laser cut really cheap.

Simple Conversation Starters.

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Laser Cut Wristbands.
While you will do your best to network before the session and during the breakout periods, the fact is you won’t be able to approach as many people as you’d like. But rather than rush through conversations with multiple people, you can use a little laser cut panache to draw people to you.

If designed well, this is bound to get you noticed even when you do something as simple as answer a phone call. It also helps you stand out in a crowd by acting as a distinct visual marker. Within a conference setting, you get instantly noticed if you have to raise your hand. And finally, it can be a great way to share your personal details without having to repeat them over and over (just in case your name or email has a complex spelling). Plus, if you run out of business cards, or don’t feel the need to share a business card with certain people … you can redirect them to your wristband for your details instead of the awkward fumble for a pen and napkin.

Things That Make You Memorable.

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Laser Cut Business Cards.
Getting noticed is only half the battle. Your next step is to leave a lasting impression on your new acquaintances. Here are some easy to produce laser cut items, which can do the trick.      (more…)

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Ideas for Creative Agencies & Brands – #22

Laser Cut Pop Up Text

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It makes sense that with many promotional products and messaging items, the choice of typography plays a major role in whether your messaging gets through to people. One way to literally stand out from the crowd can be to create something that looks interesting and encourages a simple physical interaction, all within the text itself.

This eye-catching example of 3D text with a difference came from the forward-thinking fashionistas at Anthropologie. The event invitation would have looked appropriately refined and stylish printed onto white card, if only a more traditional approach had been taken. However, the simple transformation of laser cutting a portion of the font outline completely changes how the recipient reads the message. Each word can be folded out to stand proud from the surface, making perspective, light and shadow all contribute to a more memorable sensorial experience.

Could your corporate messaging take on a whole new impact using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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How To Help Your Client Launch a Kickstarter Campaign

Head off Crowdfunding questions with these useful tips and resources

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Crowdfunding campaigns give entrepreneurs, artists and businesses a unique opportunity to test the viability of their ideas. Yet for many, the thought of running a Kickstarter campaign can be a daunting prospect.

So how can you help de-mystify the process, and give your client the tools and support they need to embrace all that Kickstarter has to offer? Let’s take a look at some of the contributing factors that enable campaigns to reach – and indeed exceed – their funding goals.

Choosing the right platform
The first question to ask is whether or not this method of raising funds is actually suitable for your business proposal. Each crowdfunding platform has its quirks and benefits, and in the example of Kickstarter, many submissions do not even pass the approval phase. It is well worth taking the time to identify which crowdfunding option best suits your business model and potential project outcome.

Don’t be dazzled by dollar signs – just because there are campaigns raising millions of dollars does not mean that every campaign will be an overwhelming success. For the majority of campaigns, a few thousand or even just a few hundred dollars over the target amount can be a big deal.

Be prepared to work hard
Although crowdfunding has been shown to be surprisingly lucrative for some, successful outcomes are not guaranteed. It takes more than just having a bright idea; you have to know your project very well and be prepared to put time into every stage of the funding process. Understand that for every hour you spend (and there will be many!) on preparing the campaign, there will be just as much time required to maintain and promote the project through to completion. Yet even then, your task doesn’t end when the countdown stops. Assuming you are sitting on a pile of money after a successful campaign, you will need to get moving on production and manage the distribution of rewards to your backers.

There is a misconception that a crowdfunded campaign is something that can be done on the side, in your downtime or on the weekends. This is simply not true… one thing that all successful campaigns have in common, regardless of funding levels or project outcomes, is that the campaign itself was a full-time commitment.

Engagement 
There is a strong social media component to the Kickstarter process, with communication and personal interaction playing a large role in backer satisfaction. It can help to remind yourself that Kickstarter is not an online store, even though some backers continue to treat it like one. Integral to successful campaigns is the way people love to feel like they are involved in making things happen. This is a different consumer experience than traditional online shopping, and with careful planning you can use that to your advantage. Choose a variety of rewards including smaller contributions that can help keep people interested in your progress, even if they aren’t in a position to commit larger amounts of money during the campaign. These potential future customers can become informal brand ambassadors through their own social media activity, expanding your reach before the campaign reaches its conclusion.

Be realistic
Not all campaigns are successful, and that is ok. The reasons why a campaign does not reach its funding goals can be quite varied, and are sometimes just as mysterious as to why other campaigns dramatically exceed expectations. When setting up a crowdfunding campaign, plan out how you will navigate through both failure and success, so that your business can continue to evolve beyond the campaign timeline.

Assistance
Don’t be shy – a Kickstarter campaign is a lot to take on, and it is perfectly ok to seek out help. In fact, many services are popping up that enable a streamlining of each aspect of the campaign. Gathering and processing information beforehand will help to protect you from nasty surprises and also empower you to fully exploit successes and opportunities should they come your way. Here are a few to start you off:

The Ultimate Guide to Crowdfunding
Presented by Shopify, the ecommerce solution of choice for many successful campaigns. This thorough walkthrough over 23 chapters covers all the key considerations to be aware of before taking on your own Kickstarter campaign.

How To Make a Successful Kickstarter Campaign
Using the Pebble Watch as a case study, this detailed investigation looks at how a 24 year old guy’s project with a goal of $100,000 became a $10 million record-breaker.

Tools for Kickstarter: Planning Calculator
A handy tool from Reuben Pressman, you can generate a quick overview of whether your numbers will all stack up. The calculator also includes a valuable Incentives component that will help to resolve the allocation of backer rewards.

Social Media services: Backercamp
Communication and Marketing for your campaign will get a huge boost if you call in the experts to lend a hand.

Manage your Mail: Green Inbox
With so much content flooding your clients’ email and social media, direct personalised messaging gets through to people and saves you time.

Look your best on camera: Elevant Productions
The influence a refined video clip has on campaign success rates is huge. Get it right first time for maximum impact on the small screen.

Case Studies: Success Stories
Also from Shopify, this breakdown of eleven campaigns highlights what they did right and what they did wrong, providing many valuable insights.

Analysis and Infographics
In-depth analysis of campaign metrics, trends and a very handy infographic that helps to navigate The Untold Story behind Kickstarter Stats.

The task of setting realistic goals, achievable rewards and establishing effective communication with backers is often more complex than people first anticipate. By investing a little time in making the most of these resources, the entire campaign experience becomes a whole lot more manageable. Don’t underestimate the impact that thorough preparation can have. By approaching your campaign with the knowledge that you are prepared for any surprises that may pop up – whether they are positive or negative – you will be ready to rise to the challenge.

Are you using the Ponoko Personal Factory to produce rewards for a campaign? Let us know in the comments below and we’ll discuss the best way to help you reach your funding goals.

Ideas for Creative Agencies & Brands – #20

Life-sized Laser Cutting

lexus cardboard car

For brands and agencies in the automotive industry, the challenge of finding new ways to engage and excite potential customers calls for eye-catching innovations that are able to match the impact of the vehicles themselves.

In a campaign created for the Lexus IS Saloon, the collaborative team from LaserCut Works and Scales & Models faithfully reproduced the automotive giant’s flagship vehicle out of cardboard.

Hand assembled from 1,700 individual laser cut pieces, the cardboard replica carries with it the fine contours and perception of energetic motion that is a hallmark of the Lexus brand. For the model makers, the process of exploring the complex three-dimensional design contours using a flat 2D laser cut material gave them an insight into the creative skills of the automotive engineers.

Through this cardboard construction, they were able to create a visually arresting object that is “…a celebration of the human craftsmanship skills that go into every car Lexus makes”

(more…)

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How To: Get The Best Results out of Laser Cut Cardstock

Useful tips to ensure optimum cut quality from this versatile material

cardstock1

Cardstock is such a handy material for laser cutting. The versatile combination of lightweight tensile strength, fast cutting/etching and low unit cost means cardstock is a wonderful choice for greeting cards, business cards, model making and packaging. A number of popular cardstock options are available from both NZ and US Ponoko making hubs.

Cardstock cuts slightly differently from other materials in the Ponoko catalogues, so there are a few useful things to know to get the optimum cut quality for your project. Some of these tips are mentioned in the Ponoko material pages, such as designing around small light pieces that can shift during cutting. We always strongly advise that you carefully read material information to get a clearer idea of what results to expect. Material samples are another handy reference, although we stress that every project is different, and prototyping is the only way to ensure the best outcome.    (more…)

Ideas for Creative Agencies & Brands – #19

How to use laser cutting to stand out from the crowd

new-blood-laser-cut-1a

The distribution of ‘freebies’ or giveaway items can be a powerful marketing tool, with novelty objects triggering conversations between stakeholders in new and interesting ways. When used to full effect, these products become memorable in their own right… and most importantly, that also means the brand identity becomes an integral part of the ongoing conversation.

For an exhibition showcasing the best student works titled ‘D& AD New Blood’, the creative design team from Southampton Solent University incorporated visual, conceptual and sensorial metaphors into their very effective event freebie. A neat little laser cut box was produced in the style of the ubiquitous Southampton dock packing crates. Inside, further supporting the theme of “Cargo”, nestled a macabre-looking glass vial with the top sealed in wax.

new-blood-laser-cut-c1

This small bottle of wine continued to play on the New Blood idea of creative juices being shipped out. All sealed in a laser cut crate with sliding lid and laser etched details, it held just the right combination of conceptual nostalgia and contemporary novelty to become an effective conversation starter. People loved the diminutive scale and the nonsensical utility of the object. This was all made possible through clever use of laser cutting to increase brand awareness. See more photos of the miniature crates on behance.

How would you stand out from the crowd with laser cut freebies using the Ponoko Personal Factory? Let us know in the comments below, and for more ideas for Agencies and Brands, see the other posts in the series.

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Building The Ideas That Build Young Minds

 Screen shot 2015-09-25 at 3.00.39 PM Screen shot 2015-09-25 at 3.00.58 PMScreen shot 2015-09-25 at 3.01.09 PM

When most people imagine laser cutting, they envision quirky personal projects or grand scale commercial ones. One of the last places you would expect to see laser cut designs is in a Physics classroom. But thanks to the inventiveness and commitment of one teacher, a classroom of students are now able to grasp the more complex fundamentals of Physics bother literally and figuratively, thanks to Ponoko’s laser cut designs.  

In this blog, written by Physics professor Matthew Jacques at Pentucket Regional High School we’ll see how Ponoko was able to build the tools, which enabled him to demonstrate his curriculum and ensure pinpoint precision each time. With Ponoko’s help, ideas that were relegated to just a textbook came to life with tactility and are helping young minds experiment and learn Physics like never before.

(The following blog has been written by Matthew Jacques, Pentucket Regional High School, edited by Samantha Herald and republished here on Ponoko’s blog with his permission)

When I am teaching physics, I always find myself thinking, “I wish there was a lab accessory or device to do this or that.” Most of the time the thought lingers for a moment and I simply push on with the materials we have or ultimately discover with dismay the desired equipment simply does not exist. Such occurred when I began the year examining the core concepts of motion. The unit studies how an object change its velocity and distance from one second to the next when accelerating due to free-fall. It is challenging enough to guide the students to the conclusions through inquiry based labs, but it is even more challenging when the equipment introduces extra variables. I purchased a set of gravity drop kits that operate through an original mechanical release mechanism that drop marbles from rest through two CPO photogates. The mechanical release mechanism did not drop the marble from rest and was terribly inconsistent. If a student was not careful, the mechanism would give the marble an undue initial velocity. I instead needed an electromagnet to drop the marble consistently every time. No such mechanisms existed that could easily connect with the CPO base stands; however these could be specifically tailored by laser cutting sheets of woods.

A few years ago, I created a personal project from ponoko.com, a “maker” service that can laser cut materials such as wood, plastic, metal, and more out of varying thicknesses with, of course, laser precision. The premise was simple: a blueprint design could be created using either Adobe Illustrator, InkScape, or Corel Draw, and if a line was “blue”, it cut the material and if the line was “red”, it would engrave a line. The design process consisted of determining what type of lab equipment was needed, taking measurements to integrate it with existing equipment, and going through design iterations on the computer. Choosing a material and thickness is a critical first step since it drives the overall design and dictates how the sides fit together. I chose a wood laminate, as it was inexpensive, durable, and easily assembled with wood glue.

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The cost of any Ponoko order is extremely variable based on the complexity of the laser cutting and the types of materials being used. Luckily, I was able to have an idea of the cost by uploading designs and receiving an instant quote through the Ponoko website. The quote allowed me to optimize the project and cut down on costs. For example, if you have two objects laser cut, by sharing a “cut line” between objects, you reduce the laser time and thus the cost. Certain types of laser cutting such as engraving an area costs far more than just creating an engraved line. Because I ordered the product through my school, I was given a generous 55% discount and a free subscription to their prime service. All in all, the entire order came just shy of $160 and took about two weeks from the time of order to the date of arrival.

The Ponoko order arrived in large sheets of wood which looked like jigsaw puzzles. After removing the paper backing, the pieces lifted out easily. It was a satisfying experience seeing the design on the screen become real and tangible objects. It is most likely the closest thing we have to the replicator on Star Trek. The parts were exactly as I designed them down to the most minute detail. Aside from some light sanding on a few pieces, the majority of the project fit together seamlessly.

Makerstory

The electromagnetic marble releaser (or EMR) was the most challenging of all the builds due to its technical nature. The EMR uses a momentary switch to trigger an electromagnet and a slide switch to enable an LED indicator. Maximizing its usefulness, the device can fit on either a slanted straight track or vertically on a base stand. As expected, the EMR takes out the human element of releasing the marble and produces a much more consistent release.

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Moving forward, I can only hope to think of and create more laser cut projects for class. No longer do custom solutions need to be haphazardly put together with cardboard and tape; they can instead made with laser precision. If any fellow teachers are interested in learning more or acquiring these designs for your class, please email me at mjacques@prsd.org