Ideas for Creative Agencies & Brands – #45

In The Right Frame Of Mind – Using Customized Picture Frames as a Marketing Toolcustom-laser-cut-frames-collage9

People love to have their favorite pictures on display, and laser cutting offers a fantastic potential for creative customized picture frame solutions. By incorporating laser cutting into your design process, custom picture frames can be a valuable marketing tool for your brand.

How to use laser cutting for picture frames

There are a number of different approaches you can take, from material selection to cut path complexity and adding laser etched details. The example above from Picture It Creations shows one way to use laser cut text, this time cut from colored matte board.

Let’s take a look at a few more approaches to laser cut customized picture frames.

Incorporating silhouettes

The perimeter of the photograph can be manipulated to fit within a chosen graphic theme, creating dynamic points of interest for the eye to follow. This can be seen with the banyan trees and the Seattle skyline frames from Elise Koncsek.
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Familiar laser cut and etched details

Building a box frame using the iconic laser cut tabbed construction as demonstrated here by Lasercutouts (below, left) can be a neat way to enhance the physical presence of the frame. Another familiar visual element is the use of laser etched details, as shown in the soccer team frame by R Keepsakes.

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Stylized objects and forms

Laser cutting enables a playful creativity that can open up new directions to explore, as with the nostalgic tv frame design (below, left) from Phings and the specially designed Ultrasound Frame (below, right) from Gravi Art.

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Ornate borders

Replicating traditional carved frames from different historic periods and artistic genres, The Wood Shape Store has some interesting approaches to using laser cutting for custom picture frames. Included in the mix below are two baroque/gothic style frames, as well as a deco geometric example (below, left) that consists of discrete elements to be mounted or installed onto an additional support structure.

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Delicate details

Laser cutting can be quite delicate, as we can see in the repetitive pattern design from Swirlydoos (below, left). Merging the traditional with contemporary techniques and materials, acrylic brooch frames from Emi Ko Supplies (below, right) look light-hearted and fun, thanks to the juxtaposition of playful materials and the ornate design.

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Both laser cutting and laser etching feature in the numerous frame designs from HMCrafters (below). By choosing to use laser etched details, the tone, grain and surface singed wood becomes a distinctive feature that is iconic and readily identifiable to laser cutting.

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With the custom wedding invitations from The Redd Press Shop (below) the use of laser etched details is further enhanced by layering materials to add contrast and impact to the laser cutting.

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While many of the laser cut frames featured in this post are specifically targeted to the consumer, it is not too much of a leap to see how a similar approach can be applied to promotional products for an event, conference or particular marketing theme. Let us know if you’ve seen other great ideas for laser cut customized picture frames in the comments below; and for more ideas for Agencies and Brands, see the other posts in the series.

 

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Customized Laser Cutting for Tech Geeks

Designing Your Own Enclosures for Electronics Projects

adafruit laser cut enclosure

Laser cutting has long been the chosen solution for many DIY electronics project enclosures, and with good reason. By building a custom case using laser cutting, you are able to protect components, give precise access to interface elements, and also add laser etched details that communicate function and branding.

We’ve previously taken a look at how to make a laser cut enclosure using Box Maker and similar plugins for laser cutter-friendly software programs. Another neat browser-based option is MakerCase (screenshot below) where it is easier than ever to enter design constraints, interact with a 3D model of the enclosure and then save a file that is ready for laser cutting.

makercase

These fantastic tools and software solutions go a long way in making laser cut enclosure design accessible for projects large and small. While a laser cut enclosure can be quite simple, the thorough breakdown by Phillip Burgess on Adafruit covers a number of key considerations and comes strongly recommended indeed. The eye-catching rainbow Raspberry Pi case pictured at the top of this post is a prime example of the way that the strengths of laser cutting can be leveraged to produce unique, desirable outcomes.

Personal projects get a serious boost from laser cut enclosures, and the next step is often to produce and sell products that look both professional and highly resolved. A notable example of how custom laser cut enclosures have helped turn personal projects into Kickstarter success stories is the Game Frame (pictured below) from Jeremy Williams.

gameframe

So whether you’ve baked yourself a techno treat with the Raspberry Pi, or created new possibilities using the latest boards from Arduino; those electronic projects can get such a boost when a custom laser cut enclosure is added to the mix.

In short, laser cutting enables customization and full control over the following design and interface elements:

Protect components: Boards, screens and connectors can all be housed securely.
Location of openings: Plugs, connectors, lights and vents can all be positioned in exactly the right spot.
Communication: Adding custom branding, labels to ports, and a bit of personal flair.

Be sure to read through the Adafruit Laser Cut Enclosure Design Overview and fire up your Ponoko Personal Factory to get the prototyping process started right away. Let us know in the comments below if you know of any other handy tips and resources for making laser cut electronics enclosures.

 

Cashing In on the Wedding Industry: Laser Cut Centerpieces

How Others are Finding Success Making and Selling Table Numbers and Centerpieces

laser cut wedding table personalisedfavours

Wedding guests have their first taste of things to come with custom laser cut invitations, and we’ve seen how fun and playful laser cut photo booth props entertain and delight. The all-important wedding cake has also had a romantic laser cut makeover, and today we are turning our attention to laser cut solutions for tables and guest seating.

With over 2.5 million weddings in the US annually, clever Etsy sellers are tapping into a niche market that has an eye for custom centerpiece design. From table numbers to decorative center features, laser cutting enables designers to explore creative themes that enhance the magic of the wedding day.

Pictured above is a three-panel centerpiece from Personalised Favours. Across the different panels there are laser etched details featuring the table number and also the menu, putting all the important table information into one neat package. Other popular Etsy offerings are freestanding table numbers such as the neat script from Foote and Flame (below, left) and a romance-themed numbered heart from PinkSwann (below, right).

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Also from Personalised Favours, the ornate script of these staked numbers (below) make great use of the complex contours that are enabled by laser cutting. Rather than have an attached base for the numbers to stand on their own, these can be inserted into an existing centerpiece for more height and greater presence on the table.

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Acrylic, another favorite material for laser cutters, also lends itself well to the wedding table. Pictured below is a bold laser cut table number set with integrated heat-formed base from ZCreateDesign. Options for these table numbers include black, transparent, silver or gold mirror acrylic.

laser cut wedding table zcratedesign

Further creative outcomes can be achieved when combining laser cut table numbers with other functional table elements. We saw the laser etched menu earlier, and the following examples from Foote and Flame also demonstrate ways to merge concepts together. The laser cut text becomes a romantic illuminated feature when a tealight candle is inserted into the assembly, and a laser etched coaster identifies seating arrangements and also becomes a personalised keepsake for the lucky guest to take home.

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Wedding decorations are an opportunity to express personality and explore the inspired creativity that fits so naturally when love is in the air. Through clever use of laser cutting, centerpieces and table numbers can easily become a part of the happy couple’s unique expression on the big day. Let us know in the comments below how you would use Ponoko’s Personal Factory to create some truly inspirational laser cut table features.

Ideas for Creative Agencies & Brands – #44

Laser Cut and Etched Family-Centric Promotional Items

laser cut family birthday calendar

Promotional items that have a personal touch can become valued trinkets for the recipient, and you can’t get much more personal than with a focus on family. The diverse capabilities of laser cutting and laser etching make customized family-centric products quick and easy to achieve. As we’ll see in the following examples, materials can range from the familiar to the experimental using a number of different techniques.

Pictured above is a laser cut family birthday calendar from Zetka in Poland, who provide options for custom text and different materials and finishes. The family tree is also a popular theme, with an interpretation in ply from Dansky Arts & Crafts (below, left) and hand-cut paper from Twenty Fingers (below, right).

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Continuing the theme of family connections, the puzzle pendant necklace pictured below from AJ’s Custom Jewelry is hand-stamped, but the same idea will translate nicely across to laser cutting and etching. The focus is all on the names of each generation with Jimagination Creations’ text-based family tree (below right).
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Moving from text to images, the beautifully simple use of silhouettes from Cheek By Jowl are one of many versions on the same theme offered by these clever designers.

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Photographic images can make for striking laser etched family portraits. The engraved wood example from Twiki Concept (below, left) has so much more presence than an everyday photo print, and the set of laser etched leather coasters from Sweenks (below, right) enable the family photos to become a useful everyday product.

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Puzzles are another great way to make use of photos; many print services provide custom puzzles as an option, and it really isn’t difficult to go one step further to make custom laser etched puzzles from family portraits. Pictured below is a puzzle laser cut and etched in ply from Factory eNova. Learn how to make a custom laser cut puzzle with this handy guide.

laser cut family enova

The final examples are a little more experimental. For those with extra time or just the urge to be creative, an organic laser cut puzzle portrait such as this one from MoaDesu (below, left) lends itself well to being finished with a coat of bright paint or even laser cut from different materials. Food products are not a part of the selection in the Ponoko Personal Factory, but it’s still interesting (and fun!) to see the exploration from Coby Unger (below, right) where famous portraits have been laser etched onto Matzah, a crisp flatbread traditionally eaten at Passover in the Jewish community.

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Adding a personal touch by featuring families and family activities in laser cut products can lead to some really creative outcomes that are more likely to be retained (and maybe even cherished) by the recipient. Let us know if you’ve seen other great ideas for laser cut family themed products in the comments below; and for more ideas for Agencies and Brands, see the other posts in the series.

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Cashing In on the Wedding Industry: Photo Booth Props

How Others are Finding Success Making and Selling Laser Cut Photo Booth Props

laser cut wedding photobooth props evi 1

Photo booths at weddings are an increasingly popular way to engage guests with the spirit of the celebration, and with good reason. The photobooth provides a way to have a little carefree fun, all while creating lasting memories on the happy couple’s special day.

No photobooth is taken seriously unless it has a good selection of props; and through laser cutting, it can be easier than ever before to make high-quality custom props for wedding guests to use in their photo session. Let’s take a look at a few of the fun ways people have used laser cutting to produce photobooth props for sale on Etsy.

Laser Cut Text Props

Pictured above is a collection of laser cut text props by Evi Amaira Custom Decor. Laser cut text works really well in this application because it is very easy to create relatively complex shapes, as can be seen in the fancy fonts used here. Two other approaches to text are shown below, where the messages have been laser etched into the timber surface and then finished to make the text really pop.

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In these exaples (above) from Studio 38 Torquay, the text has been laser etched and then filled with enamel paint. The surface is then coated with a clear matte varnish that prevents flash glare from ruining the photos. Here is a closer look at the laser etched text with enamel paint:

laser cut wedding photobooth props studio38torquay-2a

Laser Cut Object Props

For those whose actions speak louder than words, clowning around in front of the camera often comes naturally – but for others, it can help to have fun graphic object props at hand. The laser cut wedding photo booth prop sets from Evi Amaira (below, left) and Styline (below, right) can help to create that distinguished, formal feel or perhaps add a little spice to the party.

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Laser Cut Photo Booth Frames

Another great idea is to go one step further and supply a laser cut photo booth frame for guests to pose with! The example on the left from PhotoBoothProp is in the style of a polaroid print, and the wood has been painted in preparation for dry-erase markers so guests can personalise their messages to the happy couple. Featured on the right, another approach to the photo frame prop from Scrapadabra includes the names of the matrimonial couple highlighted in ornate script.

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Photo booths are a lot of fun and set up an opportunity for wedding guests to share their joy with the happy couple in creative ways. Using your Ponoko Personal Factory and some clever laser cutting, the wedding photo both experience can truly become a dynamic memory maker for that special day.

 

Ideas for Creative Agencies & Brands – #43

Marketing to the Travelling Executive

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When business executives and head honchos hit the road to seal the next big deal, they love to have all the right corporate gear. Let’s take a look at how laser cut giveaways and laser cut corporate gift ideas can smooth out even the bumpiest of business junkets.

Personalized Laser Cut Travel Accessories

Travel accessories are a great way to use laser cutting to customize products with company branding or personalized info. In the above example from Laser Cutting Lab, a leather passport wallet with laser etched details not only protects this important document, it also sets the exec apart from the other travellers in the departure lounge.

laser cut luggage tags

Briefcases, suit bags, backpacks and checked items all need to be easily identified. The scope for creative laser cut solutions is broad and varied when it comes to luggage tags. The two examples above show how laser etched details can be used effectively, and also how the shape of the tag itself can reference travel-themed forms. Luggage tags can be produced using most of the familiar laser cutting/etching materials such as leather, acrylic, ply and sheet metals.

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For the health-conscious travelling executive, laser cut kitchen tools are a novel way to keep that hard working body fuelled up. Imagine squeezing your own cup of fresh OJ before that important meeting! This travel friendly laser cut orange juicer (above) disassembles and packs flat, perfect for the open road.

Work hard, play hard… travel games are a great way to clear the head from all those work stresses while keeping the mind active. The portability of laser cut chess sets like the timber and leather Got Chess (pictured above) is just one example of how traditional board games can easily slot in to the briefcase or day pack.

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Document wallets, briefcase inserts, tablet and notebook holders can all be laser cut from leather and then stitched together. This method of construction gives a hand-crafted artisan look, and will balance nicely with any custom laser etched corporate details that are included in the design. In the example above from Laser Cutting Lab, slots for all of the essential business tools are neatly laid out in a stylish folding leather case.

laser cut felt pouch and etch test

Another consideration is to use laser cut felt, as in the example above from David Sjunnesson. Pictured on the right is a sample sheet showing how different engraving settings will look when using felt from the Ponoko Personal Factory.

Laser cutting makes it so easy to add custom details to executive travel gear, made even more accessible thanks to the relatively simple design requirements of products like luggage tags and basic document sleeves. Let us know if you’ve seen some great ideas for laser cut executive travel products in the comments below, and for more ideas for Agencies and Brands, see the other posts in the series.

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Exciting New Materials: 3 Glitter Acrylics and Blonde Bamboo Ply

A little glitz and glamour is coming your way, USA. We’ve just released 3 glitter acrylics that look amazing for jewelry projects or anything that needs a little sparkle to standout.

Acrylics are hard and stiff plastics that can be cut with precision for small jewelry like earrings or tableware, electronics enclosures, conference badges, signage, book covers, POS displays and more. They’re non-toxic and even recyclable in some areas.

Acrylic Glitter Black

This striking new acrylic can give extra depth to your projects. The transparent black acrylic has flecks of black glitter that reflect light. It a great option for keychains such as in the example we have.

Acrylic Glitter Silver

This transparent silver acrylic has flakes of silver in it that catch the light and make it shimmer — making it feel just a little bit more special than regular acrylic material. It really looks lovely as a pair of posh earrings.

 

Acrylic Glitter Gold

This transparent acrylic with specks of gold glitter look amazing on different projects. You can use it for your wedding products such as cake toppers or as a phone cover for that extra bling.

 

One of our most popular materials – the blonde bamboo – is now available in New Zealand.

Blonde Bamboo

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We’ve been seeing a lot of cool projects getting made with this material. Here’s an example from Iluxo that we really love.

blonde bamboo ply

 

Got any ideas for what you want to make with these new materials? Tell us about it in the comment section.

Ideas for Creative Agencies & Brands – #41

Trade Show Marketing: How to attract people to your booth with gifts/giveaways and promo products

lasercutbowtie

Setting up at a trade show so that your brand can have maximum impact is important, not only to ensure that you get noticed on the day but also so that your presence is memorable beyond the trade event itself. Promotional products and giveaways are a great way to create these interest and memory triggers, so let’s take a look at how to get the most out of this essential trade show marketing tool.

Understanding value

Choosing what to use as a giveaway item at your booth will only work for your brand if it has value – both in terms of being cost effective for your company and also a sense of value to the potential customer. While it might be nice to give away iPads or other fancy items, most companies simply don’t have a budget that stretches this far! A small, interesting keepsake is more realistic; and that is where laser cutting services can best provide unique customized solutions for your brand.

Quality vs quantity

Setting a budget for your promotional products (and, more importantly, sticking to it) will free you up to focus on developing more effective solutions for your brand. Being cost effective is important but that does not mean you have to be cheap! Your brand is more likely to make an impact if you can increase the desirability of giveaway items by being selective about who they are handed out to, rather than flooding the floor with cheap promo products that have no meaning or context for the recipient.

Targeting booth visitors based on criteria that promotes common ground and also business opportunities sets up the exchange for your valued, quality item. The result will be something that is a real conversation-starter both at the time of interaction on your stand and also when they return to their co-workers after the show.

Be interesting

Visitors to your booth need to be enticed to take a closer look, and clever promotional products are a good way to get peoples’ attention. For laser cut trade show giveaways, this could mean something that is particularly useful, and/or something that is incredibly unique. If your promo item comes under either of these two categories, then chances are it will make it further than the unfortunate (and inevitable) post-show purge when so much mindless event collateral gets tossed in the trash.

Don’t forget Branding

While we are talking here about trying to do more than the obvious solution of plonking your company logo on the side of a pencil, it is important to ensure that your company branding is a part of the promotional product outcome. Laser cutting services like Ponoko’s Personal Factory are a good way to incorporate branding and brand messaging in clever and unique ways that will help your promotional products have brand recognition and lasting value.

Variety

Preparing your trade show campaign with more than one promotional item can ensure you are ready for unexpected outcomes on the day. You may have come up with a clever, unique solution… only to find that the stall across from you has also been clever and unique to the point where attendees find it difficult to distinguish between the two! Providing more than one item means you are more likely to have something truly unique in the sea of booths at the show.

Another possibility is that your killer promo idea is so successful that supplies quickly run out, leaving you with just a smile and a handshake to offer further visitors. You are less likely to run out of giveaways if visitors to your booth can choose between a few options. If you do happen to run out of one of them, you will have a backup or two to ensure awareness of your brand is effectively passed on.

Planning ahead

All of the above tips won’t count for much if your timing is off. Be sure to plan your promotional products with enough lead time to design, source and/or produce the items. While laser cutting services do have a quick turnaround, planning ahead will mean you can get the most out of the versatility that laser cutting can provide.

Try to fit the following into your pre-event workflow:

– Start with a test run to prototype your solution before committing to the final order. For many laser cut solutions the first step is to mock-up your design on paper with a desktop printer!
– Next, send through a few variations to your Personal Factory to further test and refine the laser cut/laser etched designs.
– Allow enough time for the finishing touches. Depending on your design, laser cut items may need to be cleaned, assembled, or inserted into packaging.

Keeping on top of this will give you the confidence that your promotional product is ready for the public by the time the trade event comes around.

Ask for help!

The friendly staff at Ponoko are not only experts when it comes to the technical side of making laser cut promotional products, they are also capable designers and clever thinkers in their own right. So if you have an awesome idea for your next trade show but are not quite sure how to make it happen, do get in touch at any stage of the project to see if we can help you reach a successful outcome.

How have you had success on the floor at trade events using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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Cashing in on the Wedding Industry: Laser Cut Cake Toppers

How Etsy sellers are finding success with generic wedding cake topper designs

laser cut wedding cake topper livelovedesigns1

Wedding celebrations often take the best parts of a party and do them bigger and better than ever before. Weddings are a big deal, from the dress to the venue, to the dancing and of course that all time favorite… the wedding cake. And what better than a laser cut cake topper to top off the most extravagant of celebratory desserts.

Why use laser cutting for wedding cake toppers?

Let’s take a look at what makes a good topper, and see how successful Etsy sellers are making the most of what laser cutting has to offer. Pictured above is an example of a laser cut bride and groom silhouette from LiveLoveDesigns7, which neatly captures the elegance and romance of a traditional wedding celebration.

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Laser Cut Silhouettes

The silhouette theme is well suited to laser cutting, with the versatility and precision that is able to be achieved. Forms are easy to identify and silhouettes communicate an enhanced energy through the simplicity of the unknown; the information that is not being shown.

This can be seen in the two examples above from True Love Affair. On the left, the happy couple are lucky enough to share their wedding day with their kids, and on the right, the exuberance and romance of the new bride and groom’s interaction cannot be denied.

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A sense of fun

While the elegance of a bride and groom in traditional wedding dress and fancy suit has broad appeal, the formal ceremony is not for everybody. Making a laser cut wedding cake topper is an opportunity to communicate your playful side. Here we can see some romance in the rain (above, left) by Cake Topper Design that may suit a wedding in Seattle, and the dancing family in the example from Wedding Cake Name (above, right) are really tearing it up on the dance floor.

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Another fun approach is to make mini-figures of the bride and groom. While not quite as precise as if they were 3d scanned and printed, the cartoon character versions from NGO Creations (above, left) are very cute and playful. It doesn’t have to be an actual representation of the bride and groom – many themes and lifelong favorites can also become wedding cake toppers thanks to laser cutting! Chances are this fun topper from Coral Mint Design (above, right) wasn’t the cake from Mickey and Minnie’s actual wedding…

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Mixing laser cut materials

By using different materials for a laser cut wedding cake topper, further context can be created. The bride in white is matched by a groom in full dinner suit in this graceful ornament from Cake Topper Design (above, left). Enhancing the use of text with a warm red love heart from Coral Mint Design (above, right) is eye-catching and romantic, just right for a wedding cake.

Most of the designs shown here have been laser cut from acrylic, which is a good choice for something you’re sticking into your dessert as there is little chance it will impact the flavor or health of your wedding guests.

Personalised cake toppers using laser cut text

For a more personal touch, having names, initials or other identifying aspects of the happy couple custom laser cut is another option. Here we can see two examples; one with ornate text from Coral Mint Design highlighting the newly shared surname (below, left) and another approach taking romantic inspiration from the ever-romantic Jack Johnson song Better Together (Holiday Cake Topper, below right).

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The cake toppers that we have highlighted here are just a taste of the diverse range available from savvy Etsy sellers. With as many as 2.5 million weddings annually in the US, these laser cutting entrepreneurs are on the right track by directing their creativity towards this vibrant market segment. Perhaps you can find success too, using the Ponoko Personal Factory to top off the most memorable of matrimonial desserts!

Ideas for Creative Agencies & Brands – #42

Targeting the Golf Enthusiast CEO

laser cut golf putt marker

Those hard working executives at the top of the corporate ladder need to balance their business brains with some serious leisure activities, and as every CEO knows, the golf course is a great place to escape from the pressures of the office. Golf related goodies are always popular with corporate types, and this opens up a number of opportunities to introduce laser cut promotional products to tickle the fancies of the golf enthusiast.

Genuinely useful laser cut golf accessories

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Pictured above, a laser cut divot repair tool available on Instructables incorporates a magnetic disc marker that would be an ideal surface to add laser etched logos and personalized messaging. The divot repair tool is a simple device that can take many forms, so long as the functionality of the prongs is not compromised. Use laser cutting to get creative and customize a truly unique golfing accessory.

Tee markers are also a part of the group dynamics on the golf course, and as with the divot repair tool, what happens above the ground is quite open to interpretation. The brightly colored examples here from Boyd Golf (below, left/center) show how laser cutting makes it easy to follow a golfing theme. Using the same approach to suit particular corporate clients with branded imagery, logos and text can give a personalised feel to the laser cut golf accessory.

Golf themed products

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Golf themed products are a lot of fun as well. The reliable source of quirky products Vat19 has a neat Sportula (above, right) on offer, giving the trusty BBQ tool a golfing makeover that is sure to be a talking point at post-game drinking networking events.

Laser cutting enables you to be creative in the ways that you engage with your client’s penchant for golf accessories. The Ponoko Personal Factory makes this easier than ever before! Let us know your golf-related laser cut ideas in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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