Ideas for Creative Agencies & Brands – #44

Laser Cut and Etched Family-Centric Promotional Items

laser cut family birthday calendar

Promotional items that have a personal touch can become valued trinkets for the recipient, and you can’t get much more personal than with a focus on family. The diverse capabilities of laser cutting and laser etching make customized family-centric products quick and easy to achieve. As we’ll see in the following examples, materials can range from the familiar to the experimental using a number of different techniques.

Pictured above is a laser cut family birthday calendar from Zetka in Poland, who provide options for custom text and different materials and finishes. The family tree is also a popular theme, with an interpretation in ply from Dansky Arts & Crafts (below, left) and hand-cut paper from Twenty Fingers (below, right).

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Continuing the theme of family connections, the puzzle pendant necklace pictured below from AJ’s Custom Jewelry is hand-stamped, but the same idea will translate nicely across to laser cutting and etching. The focus is all on the names of each generation with Jimagination Creations’ text-based family tree (below right).
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Moving from text to images, the beautifully simple use of silhouettes from Cheek By Jowl are one of many versions on the same theme offered by these clever designers.

laser cut family silhouette portrait

 

Photographic images can make for striking laser etched family portraits. The engraved wood example from Twiki Concept (below, left) has so much more presence than an everyday photo print, and the set of laser etched leather coasters from Sweenks (below, right) enable the family photos to become a useful everyday product.

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Puzzles are another great way to make use of photos; many print services provide custom puzzles as an option, and it really isn’t difficult to go one step further to make custom laser etched puzzles from family portraits. Pictured below is a puzzle laser cut and etched in ply from Factory eNova. Learn how to make a custom laser cut puzzle with this handy guide.

laser cut family enova

The final examples are a little more experimental. For those with extra time or just the urge to be creative, an organic laser cut puzzle portrait such as this one from MoaDesu (below, left) lends itself well to being finished with a coat of bright paint or even laser cut from different materials. Food products are not a part of the selection in the Ponoko Personal Factory, but it’s still interesting (and fun!) to see the exploration from Coby Unger (below, right) where famous portraits have been laser etched onto Matzah, a crisp flatbread traditionally eaten at Passover in the Jewish community.

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Adding a personal touch by featuring families and family activities in laser cut products can lead to some really creative outcomes that are more likely to be retained (and maybe even cherished) by the recipient. Let us know if you’ve seen other great ideas for laser cut family themed products in the comments below; and for more ideas for Agencies and Brands, see the other posts in the series.

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Ideas for Creative Agencies & Brands – #41

Trade Show Marketing: How to attract people to your booth with gifts/giveaways and promo products

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Setting up at a trade show so that your brand can have maximum impact is important, not only to ensure that you get noticed on the day but also so that your presence is memorable beyond the trade event itself. Promotional products and giveaways are a great way to create these interest and memory triggers, so let’s take a look at how to get the most out of this essential trade show marketing tool.

Understanding value

Choosing what to use as a giveaway item at your booth will only work for your brand if it has value – both in terms of being cost effective for your company and also a sense of value to the potential customer. While it might be nice to give away iPads or other fancy items, most companies simply don’t have a budget that stretches this far! A small, interesting keepsake is more realistic; and that is where laser cutting services can best provide unique customized solutions for your brand.

Quality vs quantity

Setting a budget for your promotional products (and, more importantly, sticking to it) will free you up to focus on developing more effective solutions for your brand. Being cost effective is important but that does not mean you have to be cheap! Your brand is more likely to make an impact if you can increase the desirability of giveaway items by being selective about who they are handed out to, rather than flooding the floor with cheap promo products that have no meaning or context for the recipient.

Targeting booth visitors based on criteria that promotes common ground and also business opportunities sets up the exchange for your valued, quality item. The result will be something that is a real conversation-starter both at the time of interaction on your stand and also when they return to their co-workers after the show.

Be interesting

Visitors to your booth need to be enticed to take a closer look, and clever promotional products are a good way to get peoples’ attention. For laser cut trade show giveaways, this could mean something that is particularly useful, and/or something that is incredibly unique. If your promo item comes under either of these two categories, then chances are it will make it further than the unfortunate (and inevitable) post-show purge when so much mindless event collateral gets tossed in the trash.

Don’t forget Branding

While we are talking here about trying to do more than the obvious solution of plonking your company logo on the side of a pencil, it is important to ensure that your company branding is a part of the promotional product outcome. Laser cutting services like Ponoko’s Personal Factory are a good way to incorporate branding and brand messaging in clever and unique ways that will help your promotional products have brand recognition and lasting value.

Variety

Preparing your trade show campaign with more than one promotional item can ensure you are ready for unexpected outcomes on the day. You may have come up with a clever, unique solution… only to find that the stall across from you has also been clever and unique to the point where attendees find it difficult to distinguish between the two! Providing more than one item means you are more likely to have something truly unique in the sea of booths at the show.

Another possibility is that your killer promo idea is so successful that supplies quickly run out, leaving you with just a smile and a handshake to offer further visitors. You are less likely to run out of giveaways if visitors to your booth can choose between a few options. If you do happen to run out of one of them, you will have a backup or two to ensure awareness of your brand is effectively passed on.

Planning ahead

All of the above tips won’t count for much if your timing is off. Be sure to plan your promotional products with enough lead time to design, source and/or produce the items. While laser cutting services do have a quick turnaround, planning ahead will mean you can get the most out of the versatility that laser cutting can provide.

Try to fit the following into your pre-event workflow:

– Start with a test run to prototype your solution before committing to the final order. For many laser cut solutions the first step is to mock-up your design on paper with a desktop printer!
– Next, send through a few variations to your Personal Factory to further test and refine the laser cut/laser etched designs.
– Allow enough time for the finishing touches. Depending on your design, laser cut items may need to be cleaned, assembled, or inserted into packaging.

Keeping on top of this will give you the confidence that your promotional product is ready for the public by the time the trade event comes around.

Ask for help!

The friendly staff at Ponoko are not only experts when it comes to the technical side of making laser cut promotional products, they are also capable designers and clever thinkers in their own right. So if you have an awesome idea for your next trade show but are not quite sure how to make it happen, do get in touch at any stage of the project to see if we can help you reach a successful outcome.

How have you had success on the floor at trade events using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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Ideas for Creative Agencies & Brands – #42

Targeting the Golf Enthusiast CEO

laser cut golf putt marker

Those hard working executives at the top of the corporate ladder need to balance their business brains with some serious leisure activities, and as every CEO knows, the golf course is a great place to escape from the pressures of the office. Golf related goodies are always popular with corporate types, and this opens up a number of opportunities to introduce laser cut promotional products to tickle the fancies of the golf enthusiast.

Genuinely useful laser cut golf accessories

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Pictured above, a laser cut divot repair tool available on Instructables incorporates a magnetic disc marker that would be an ideal surface to add laser etched logos and personalized messaging. The divot repair tool is a simple device that can take many forms, so long as the functionality of the prongs is not compromised. Use laser cutting to get creative and customize a truly unique golfing accessory.

Tee markers are also a part of the group dynamics on the golf course, and as with the divot repair tool, what happens above the ground is quite open to interpretation. The brightly colored examples here from Boyd Golf (below, left/center) show how laser cutting makes it easy to follow a golfing theme. Using the same approach to suit particular corporate clients with branded imagery, logos and text can give a personalised feel to the laser cut golf accessory.

Golf themed products

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Golf themed products are a lot of fun as well. The reliable source of quirky products Vat19 has a neat Sportula (above, right) on offer, giving the trusty BBQ tool a golfing makeover that is sure to be a talking point at post-game drinking networking events.

Laser cutting enables you to be creative in the ways that you engage with your client’s penchant for golf accessories. The Ponoko Personal Factory makes this easier than ever before! Let us know your golf-related laser cut ideas in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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How To Make a Laser Cut Wobbler

Get your creativity rolling with this simple DIY laser cut project

laser cut wobbler 1

Watching things wobble has something mysterious and mesmerising about it, and when you add in the precision of a laser cutter, the results are mathematically sublime. Building your own laser cut Wobbler is a fun way to learn about the physics behind motion and inertia, or if the how and why is not as critical for you as the what, perhaps having something novel and intriguing to roll across the table is reason enough!

Thanks to Thingiverse users Greg Zumwalt and Ella Jameson, making your own laser cut Wobbler is easier than ever. You may notice from the image above (and the video below) that Greg’s design is not actually laser cut… it has been 3D printed. That’s where Ella comes in – she remixed Greg’s design to make her laser cut version, and shared the files for others to enjoy.

Simply download Ella’s .svg files (different disk sizes have been prepared for a material thickness of 3mm) and fire up your Ponoko Personal Factory to laser cut in your 3mm material of choice.

Here is a video of Greg’s wobbler in action:

So how does a Wobbler work?

The Wobbler moves so nicely because its center of gravity remains very nearly constant while rolling along, thanks to the ratio between the slots that connect the disks and their radii. This can be calculated for any round-ish shape using mathematical magic, but if equations make you wobbly, then you can cheat a little and use the approximated ratio of:

Slot Length = Disk Radius * 0.293

Wobblers can come in a number of forms, and with the repeated motion of the disks as they roll along, there is a great opportunity to laser etch onto the surfaces for further visual impact. It is also possible to apply the same mathematics to other Wobbler constructions; perhaps the most notable example of this is John Edmark’s laser cut Rollipses.

Click through for a video of yet another stunning kinetic mathematical wonder from John Edmark, as well as a collection of Wobblers presented by Tim at Grand Illusions. (more…)

Ideas for Creative Agencies & Brands – #39

Laser Cut Summer BBQ Essentials

Laser Cut Beer Caddy Tom Keddie

As the days get longer and the hint of Summer warmth spreads its cheer, gathering together for a BBQ is a great way to reconnect with friends and family. For those who are hosting and also as gifts for (or from) the invited guests, laser cut BBQ tools and trinkets can make any event a memorable experience. Let’s take a look at a few BBQ ideas for creative brands and agencies this Summer.

Laser Cut Beer Sleeves

Pictured above, this handy beer caddy will enable up to 8 bottles or cans to be easily transported. The design makes use of the strengths of laser cutting, with interlocking components that require no adhesives and plenty of space to laser etch company, event or personalised details. Carting drinks from place to place doesn’t need to be an awkward balancing act – a laser cut beer caddy will get those drinks to your guests in style.

Laser Etched Cutting Boards

The broad, flat surface of a wooden cutting board or cheese platter is an ideal location for laser etched brand messaging. Adding details from an event, or personalising with quirky snippets and brand messaging will make this communal table item a memorable conversation starter or possibly even a desired keepsake. Examples: Dinner is Coming from Wicked Wooden Things, Mom’s recipe from 3D Carving, Lionel Richie from Darkling Designs 10.

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Laser Cut Bottle Opener

Having carted beers to all your guests, they will need a way to open the bottles. The profiles of openers are many and varied, and as these examples show, they are well suited to laser cutting. Whether you choose to have a little fun with the forms used (Beer & Friends from Hyde HousePorsche 911 classic from Racetrack Style); or incorporate the opener into an ingenious multi-tool (Hedgehog by Zootility Tools) or maybe go super-tiny like the Pangea Pico, the potential to get really creative with this simple and handy product is fantastic.

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Laser Cut Coasters

The surface and outline of the coaster can also be used for creating functional laser cut bottle openers, but if you’re not going that far, simply creating interesting shapes can be more than enough. Consider the laser cut and etched street map series titled I Kinda like it here by the National Design Collective, further quirky fun from Zootility and interlocking Penrose tile coasters from PhaseSpaceDesign in the Ponoko Showroom.

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Each of these products present both an interesting form and a generous surface area where laser etching can be applied. As customised event collateral, they make for ideal promotional giveaways because they cleverly combine the feature of having fun with the function of being truly useful. All this happens while establishing further brand recognition and recall.

What other Summer BBQ Essentials can be customised for your clients using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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Laser Cutting On Display

Laser cut hands, pins, girls, bananas, and bow ties!

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Above is a POS display for a Samsung Camera. It is laser cut from acrylic like Ponoko.com‘s own Glass Green,  with an application of mirrored foil and comes from Milos Paripovic.

After the jump, pins, girls, bananas, and bow ties… (more…)

Bare Bones of Laser Cuting

Laser cut skulls, elephants, a broken clock, and some abstraction!

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Above are Calavera skull charm bracelets. They are laser cut and etched from mirrored acrylic like Ponoko.com‘s own and come from Guy Blanco.

After the jump, elephants, a broken clock, and some abstraction… (more…)

Laser Cutting Can Be Very Sophisticated

Laser cut ties, mushrooms and ants, skulls, and a tiki god!

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Above is perforated necktie and comes from Cyberoptix. It is laser cut from black and red leather and could be produced using Ponoko.com‘s own Veg Tanned Black Leather.

After the jump, mushrooms and ants, skulls, and a tiki god… (more…)

Counting on Laser Cutting

Laser cut omer counter, a pavilon, and a bottle opener…

Above is an Omer counter, It is laser cut from hardboard and has a very clever “spring” which allows for the counting. It comes from Jo Kamm.

After the jump, a pavilon, and a bottle opener… (more…)

Ideas for Creative Agencies & Brands – #11

Laser Cut and Laser Etched Awards & Trophies

Rewarding people for their hard work or congratulating team members on a particular achievement has greater impact when something tangible can be handed over. If the presentation item is good enough, hopefully it will be retained and proudly put on display to share with others.

With even the most straightforward use of laser cutting and laser etching, awards and trophies can be easily customized. Identifying the event and naming the recipient in crisp, clean laser precision adds a perceived authenticity to the trophy. We’ve come a long way from hand-engraved brass name plates glued to a generic cup!

Pictured above is a laser etched award plaque-in-progress by Epilog Laser. For more creative approaches, check out their other examples and think about how you could make the most of Ponoko’s laser cutting service to give your next presentation ceremony a memorable impact.

Have you used laser cutting or laser etching to produce an award? Let us know in the comments below.

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