Ideas for Creative Agencies & Brands – #38

Hand stitched laser cut action camera case

laser cut action camera case

In almost every sport and active lifestyle pursuit, you will find people strapping on action cameras to document their exploits. These cameras have transformed the way outdoor activities are captured and shared in recent years, and because they provide broadcast quality results at bargain prices, action cameras have become an important piece of kit for professionals and amateurs alike.

While the action cameras themselves tend to be diminutive and relatively discreet, there may still be times when the camera is handy to have around without the need for underwater housings or fancy mounting systems. So what options are out there for the more relaxed uses of an action camera?

Laser Cut face lift

Pictured above is a laser cut leather case for a popular budget-level action camera. Designed by Seoul-based Architect Eduardo Chamorro, the laser cut protective sleeve will give minor protection from bumps and scratches and it is also valuable as a lighthearted way of creating a different visual presence for the camera.

How can this help your brand?

If you deal with people engaging in an active lifestyle, there is a good chance that many of them already own (and use) an action camera. There is also a high probability that these users care about how they look, and this will extend to their techno gear – it kind of goes along with the territory. Creating a custom accessory for an action camera will provide a strong visual reference that differentiates from the classic robust utility of most action camera designs.

Instead of a cheap silicon overmold, a laser cut action camera case can provide a visually appealing option for when the camera is not actually in action. The example from Eduardo is held together with crafty looking hand-stitched yarn, which adds a homely aesthetic that helps to soften the hardcore ‘action camera’ styling of the product. There is also scope to use laser etching to add text, logos, brand messaging or other customisations to the leather surface.

For further images and files for Eduardo’s laser cut camera case see the project page on Thingiverse.

What other active gear can be customised for your clients using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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Ideas for Creative Agencies & Brands – #37

Laser Etched QR Codes

laser QR 1

Our devices are talking to each other every day, and with all this chatter going on, making new connections or transferring data should be an effortless process. Technologies such as NFC (Near Field Communication) and QR (Quick Response) Codes help to make these digital interactions smooth and simple. Continue reading to discover how you can use laser cutting to integrate these technologies into your products.

How does NFC and QR work?

For NFC to work, information is encoded onto an embedded chip. When two devices containing NFC chips come into contact (usually in the form of a bump or light tap) a process is engaged – payment could be transferred, data and audio connections established or other tasks involving interaction between the two devices.

QR codes operate much like a barcode; they contain a set of reference information that can be scanned using the camera on a smartphone. This prompts the device to access information such as a website address, play a video, or (as in the example above) display login credentials.

Why is this useful for your brand?

The ability to seamlessly connect can give your customers immediate access to a deeper level of information. This means you can add collateral such as image galleries, video clips and other detailed supporting content without consuming valuable real estate on your product. There is much scope to have fun with QR Codes as well as to use them for sensible, straightforward communication.

In the example shown here, Instructables user BWRussell needed a way to share the login details for his wireless network. Tired of spelling out the passphrase to relatives and visitors, he constructed his own dongle that houses an NFC chip and a laser etched QR Code. All visitors need to do is tap or scan the code with their mobile device, and they will be granted access to the network.

It is worth noting that when it comes to the actual physical QR code, a similar functional outcome can be achieved with a desktop printer… however, a laser etched QR code has a greater sense of quality and purpose.

Laser QR 2

See more of this DIY approach to NFC and QR from Instructables user BWRussell.

Can your laser cutting make connecting easy using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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Laser Cut Geometry

Laser cut coasters, sleeves, flowers, and a cyclops!

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Above are a set of four geometric coasters. They are laser cut and etched into 1/8″ thick Baltic birch, like Ponoko.com‘s own  Birch Plywood, and come from Pixels and Timber.

After the jump, sleeves, flowers, and a cyclops… (more…)

All Facets of Laser Cut Animals

Laser cut animals, rulers, spaceships, and California!

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Above are geometric animal coasters. They are laser cut and etched into maple wood, like Ponoko.com‘s own Premium Veneer-MDF, and come from The Campbell Craft.

After the jump, rulers, spaceships, and California… (more…)

Ideas for Creative Agencies & Brands – #23

Laser Cut Fashion

laser cut fashion example

The intricate designs enabled by laser cut textiles are no longer an exclusive novelty for the haute couture runway scene. The bold fashion statements enabled by laser cutting are now within the grasp of the everyday consumer, with leather, silk and other textiles ideally suited to the digital manufacturing process.

Delicate patterns reminiscent of fine lace and needlework lend themselves well to laser cutting, but as we can see in the image above, bold shapes and iconic imagery can be just as effective.

With some clever design thinking, laser cutting has also enabled more exotic materials to become wearable garments. The wooden t-shirt below by Pauline Marcombe uses laser cut panels attached together with wire, transforming what was once a rigid material into a malleable interlocking form of modern body armour.

laser cut fashion wood shirt pauline marcombe

Why would you turn to laser cutting for brand promotion? For one, the eye-catching impact of these fashion items invites attention and a healthy curiosity… but also, thanks to the laser cutting process, there is much scope for design freedom and customization at a price that is accessible to the consumer.

How can your brand stand out amongst all the other fashonistas using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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At Your Next Event.

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Laser Cutting Can Be Very Sophisticated

Laser cut ties, mushrooms and ants, skulls, and a tiki god!

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Above is perforated necktie and comes from Cyberoptix. It is laser cut from black and red leather and could be produced using Ponoko.com‘s own Veg Tanned Black Leather.

After the jump, mushrooms and ants, skulls, and a tiki god… (more…)

Laser Cutting Time – With Friends!

Laser cut clocks, droids, horns, tags, leaves!

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Above is a dragonfly wall clock. It is laser cut and stained wood and comes from Sarah Mimo Clocks. Ponoko.com‘s own versatile Birch Plywood could be used to make this beautiful clock.

After the jump, droids, horns, tags, leaves… (more…)

Laser Cut Junk (Food)!

Laser cut baskets, junk food, and California!

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Above is a flower basket box, It is intricately laser cut from 1/8″ Baltic birch – like Ponoko‘s own Birch Plywood –  and comes from Cedar Street Design.

After the jump, junk food, and California…

(more…)

A Lust For Laser Cutting

Laser cut bracelets, art, backhoes, squids, and arrows!

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Above is a mandala bracelet. It is laser etched and cut into leather and comes from Rock Body Leather. Ponoko‘s own Leather (Vege Tanned) would be perfect for this.

After the jump, art, backhoes, squids, and arrows… (more…)

How To Tie A Laser Cut Knot

Laser cut a Celtic knot, sunglasses, girls, and a typewriter!

Above is a Celtic Knot necklace. It is laser cut and etched from leather like Ponoko’s own Vege Tanned Leather and comes from Firebird Leather.

After the jump, sunglasses, girls, and a typewriter…

(more…)