Ideas for Creative Agencies & Brands – #44

Laser Cut and Etched Family-Centric Promotional Items

laser cut family birthday calendar

Promotional items that have a personal touch can become valued trinkets for the recipient, and you can’t get much more personal than with a focus on family. The diverse capabilities of laser cutting and laser etching make customized family-centric products quick and easy to achieve. As we’ll see in the following examples, materials can range from the familiar to the experimental using a number of different techniques.

Pictured above is a laser cut family birthday calendar from Zetka in Poland, who provide options for custom text and different materials and finishes. The family tree is also a popular theme, with an interpretation in ply from Dansky Arts & Crafts (below, left) and hand-cut paper from Twenty Fingers (below, right).

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Continuing the theme of family connections, the puzzle pendant necklace pictured below from AJ’s Custom Jewelry is hand-stamped, but the same idea will translate nicely across to laser cutting and etching. The focus is all on the names of each generation with Jimagination Creations’ text-based family tree (below right).
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Moving from text to images, the beautifully simple use of silhouettes from Cheek By Jowl are one of many versions on the same theme offered by these clever designers.

laser cut family silhouette portrait

 

Photographic images can make for striking laser etched family portraits. The engraved wood example from Twiki Concept (below, left) has so much more presence than an everyday photo print, and the set of laser etched leather coasters from Sweenks (below, right) enable the family photos to become a useful everyday product.

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Puzzles are another great way to make use of photos; many print services provide custom puzzles as an option, and it really isn’t difficult to go one step further to make custom laser etched puzzles from family portraits. Pictured below is a puzzle laser cut and etched in ply from Factory eNova. Learn how to make a custom laser cut puzzle with this handy guide.

laser cut family enova

The final examples are a little more experimental. For those with extra time or just the urge to be creative, an organic laser cut puzzle portrait such as this one from MoaDesu (below, left) lends itself well to being finished with a coat of bright paint or even laser cut from different materials. Food products are not a part of the selection in the Ponoko Personal Factory, but it’s still interesting (and fun!) to see the exploration from Coby Unger (below, right) where famous portraits have been laser etched onto Matzah, a crisp flatbread traditionally eaten at Passover in the Jewish community.

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Adding a personal touch by featuring families and family activities in laser cut products can lead to some really creative outcomes that are more likely to be retained (and maybe even cherished) by the recipient. Let us know if you’ve seen other great ideas for laser cut family themed products in the comments below; and for more ideas for Agencies and Brands, see the other posts in the series.

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Ideas for Creative Agencies & Brands – #43

Marketing to the Travelling Executive

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When business executives and head honchos hit the road to seal the next big deal, they love to have all the right corporate gear. Let’s take a look at how laser cut giveaways and laser cut corporate gift ideas can smooth out even the bumpiest of business junkets.

Personalized Laser Cut Travel Accessories

Travel accessories are a great way to use laser cutting to customize products with company branding or personalized info. In the above example from Laser Cutting Lab, a leather passport wallet with laser etched details not only protects this important document, it also sets the exec apart from the other travellers in the departure lounge.

laser cut luggage tags

Briefcases, suit bags, backpacks and checked items all need to be easily identified. The scope for creative laser cut solutions is broad and varied when it comes to luggage tags. The two examples above show how laser etched details can be used effectively, and also how the shape of the tag itself can reference travel-themed forms. Luggage tags can be produced using most of the familiar laser cutting/etching materials such as leather, acrylic, ply and sheet metals.

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For the health-conscious travelling executive, laser cut kitchen tools are a novel way to keep that hard working body fuelled up. Imagine squeezing your own cup of fresh OJ before that important meeting! This travel friendly laser cut orange juicer (above) disassembles and packs flat, perfect for the open road.

Work hard, play hard… travel games are a great way to clear the head from all those work stresses while keeping the mind active. The portability of laser cut chess sets like the timber and leather Got Chess (pictured above) is just one example of how traditional board games can easily slot in to the briefcase or day pack.

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Document wallets, briefcase inserts, tablet and notebook holders can all be laser cut from leather and then stitched together. This method of construction gives a hand-crafted artisan look, and will balance nicely with any custom laser etched corporate details that are included in the design. In the example above from Laser Cutting Lab, slots for all of the essential business tools are neatly laid out in a stylish folding leather case.

laser cut felt pouch and etch test

Another consideration is to use laser cut felt, as in the example above from David Sjunnesson. Pictured on the right is a sample sheet showing how different engraving settings will look when using felt from the Ponoko Personal Factory.

Laser cutting makes it so easy to add custom details to executive travel gear, made even more accessible thanks to the relatively simple design requirements of products like luggage tags and basic document sleeves. Let us know if you’ve seen some great ideas for laser cut executive travel products in the comments below, and for more ideas for Agencies and Brands, see the other posts in the series.

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Ideas for Creative Agencies & Brands – #41

Trade Show Marketing: How to attract people to your booth with gifts/giveaways and promo products

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Setting up at a trade show so that your brand can have maximum impact is important, not only to ensure that you get noticed on the day but also so that your presence is memorable beyond the trade event itself. Promotional products and giveaways are a great way to create these interest and memory triggers, so let’s take a look at how to get the most out of this essential trade show marketing tool.

Understanding value

Choosing what to use as a giveaway item at your booth will only work for your brand if it has value – both in terms of being cost effective for your company and also a sense of value to the potential customer. While it might be nice to give away iPads or other fancy items, most companies simply don’t have a budget that stretches this far! A small, interesting keepsake is more realistic; and that is where laser cutting services can best provide unique customized solutions for your brand.

Quality vs quantity

Setting a budget for your promotional products (and, more importantly, sticking to it) will free you up to focus on developing more effective solutions for your brand. Being cost effective is important but that does not mean you have to be cheap! Your brand is more likely to make an impact if you can increase the desirability of giveaway items by being selective about who they are handed out to, rather than flooding the floor with cheap promo products that have no meaning or context for the recipient.

Targeting booth visitors based on criteria that promotes common ground and also business opportunities sets up the exchange for your valued, quality item. The result will be something that is a real conversation-starter both at the time of interaction on your stand and also when they return to their co-workers after the show.

Be interesting

Visitors to your booth need to be enticed to take a closer look, and clever promotional products are a good way to get peoples’ attention. For laser cut trade show giveaways, this could mean something that is particularly useful, and/or something that is incredibly unique. If your promo item comes under either of these two categories, then chances are it will make it further than the unfortunate (and inevitable) post-show purge when so much mindless event collateral gets tossed in the trash.

Don’t forget Branding

While we are talking here about trying to do more than the obvious solution of plonking your company logo on the side of a pencil, it is important to ensure that your company branding is a part of the promotional product outcome. Laser cutting services like Ponoko’s Personal Factory are a good way to incorporate branding and brand messaging in clever and unique ways that will help your promotional products have brand recognition and lasting value.

Variety

Preparing your trade show campaign with more than one promotional item can ensure you are ready for unexpected outcomes on the day. You may have come up with a clever, unique solution… only to find that the stall across from you has also been clever and unique to the point where attendees find it difficult to distinguish between the two! Providing more than one item means you are more likely to have something truly unique in the sea of booths at the show.

Another possibility is that your killer promo idea is so successful that supplies quickly run out, leaving you with just a smile and a handshake to offer further visitors. You are less likely to run out of giveaways if visitors to your booth can choose between a few options. If you do happen to run out of one of them, you will have a backup or two to ensure awareness of your brand is effectively passed on.

Planning ahead

All of the above tips won’t count for much if your timing is off. Be sure to plan your promotional products with enough lead time to design, source and/or produce the items. While laser cutting services do have a quick turnaround, planning ahead will mean you can get the most out of the versatility that laser cutting can provide.

Try to fit the following into your pre-event workflow:

– Start with a test run to prototype your solution before committing to the final order. For many laser cut solutions the first step is to mock-up your design on paper with a desktop printer!
– Next, send through a few variations to your Personal Factory to further test and refine the laser cut/laser etched designs.
– Allow enough time for the finishing touches. Depending on your design, laser cut items may need to be cleaned, assembled, or inserted into packaging.

Keeping on top of this will give you the confidence that your promotional product is ready for the public by the time the trade event comes around.

Ask for help!

The friendly staff at Ponoko are not only experts when it comes to the technical side of making laser cut promotional products, they are also capable designers and clever thinkers in their own right. So if you have an awesome idea for your next trade show but are not quite sure how to make it happen, do get in touch at any stage of the project to see if we can help you reach a successful outcome.

How have you had success on the floor at trade events using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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Ideas for Creative Agencies & Brands – #39

Laser Cut Summer BBQ Essentials

Laser Cut Beer Caddy Tom Keddie

As the days get longer and the hint of Summer warmth spreads its cheer, gathering together for a BBQ is a great way to reconnect with friends and family. For those who are hosting and also as gifts for (or from) the invited guests, laser cut BBQ tools and trinkets can make any event a memorable experience. Let’s take a look at a few BBQ ideas for creative brands and agencies this Summer.

Laser Cut Beer Sleeves

Pictured above, this handy beer caddy will enable up to 8 bottles or cans to be easily transported. The design makes use of the strengths of laser cutting, with interlocking components that require no adhesives and plenty of space to laser etch company, event or personalised details. Carting drinks from place to place doesn’t need to be an awkward balancing act – a laser cut beer caddy will get those drinks to your guests in style.

Laser Etched Cutting Boards

The broad, flat surface of a wooden cutting board or cheese platter is an ideal location for laser etched brand messaging. Adding details from an event, or personalising with quirky snippets and brand messaging will make this communal table item a memorable conversation starter or possibly even a desired keepsake. Examples: Dinner is Coming from Wicked Wooden Things, Mom’s recipe from 3D Carving, Lionel Richie from Darkling Designs 10.

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Laser Cut Bottle Opener

Having carted beers to all your guests, they will need a way to open the bottles. The profiles of openers are many and varied, and as these examples show, they are well suited to laser cutting. Whether you choose to have a little fun with the forms used (Beer & Friends from Hyde HousePorsche 911 classic from Racetrack Style); or incorporate the opener into an ingenious multi-tool (Hedgehog by Zootility Tools) or maybe go super-tiny like the Pangea Pico, the potential to get really creative with this simple and handy product is fantastic.

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Laser Cut Coasters

The surface and outline of the coaster can also be used for creating functional laser cut bottle openers, but if you’re not going that far, simply creating interesting shapes can be more than enough. Consider the laser cut and etched street map series titled I Kinda like it here by the National Design Collective, further quirky fun from Zootility and interlocking Penrose tile coasters from PhaseSpaceDesign in the Ponoko Showroom.

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Each of these products present both an interesting form and a generous surface area where laser etching can be applied. As customised event collateral, they make for ideal promotional giveaways because they cleverly combine the feature of having fun with the function of being truly useful. All this happens while establishing further brand recognition and recall.

What other Summer BBQ Essentials can be customised for your clients using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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Ideas for Creative Agencies & Brands – #38

Hand stitched laser cut action camera case

laser cut action camera case

In almost every sport and active lifestyle pursuit, you will find people strapping on action cameras to document their exploits. These cameras have transformed the way outdoor activities are captured and shared in recent years, and because they provide broadcast quality results at bargain prices, action cameras have become an important piece of kit for professionals and amateurs alike.

While the action cameras themselves tend to be diminutive and relatively discreet, there may still be times when the camera is handy to have around without the need for underwater housings or fancy mounting systems. So what options are out there for the more relaxed uses of an action camera?

Laser Cut face lift

Pictured above is a laser cut leather case for a popular budget-level action camera. Designed by Seoul-based Architect Eduardo Chamorro, the laser cut protective sleeve will give minor protection from bumps and scratches and it is also valuable as a lighthearted way of creating a different visual presence for the camera.

How can this help your brand?

If you deal with people engaging in an active lifestyle, there is a good chance that many of them already own (and use) an action camera. There is also a high probability that these users care about how they look, and this will extend to their techno gear – it kind of goes along with the territory. Creating a custom accessory for an action camera will provide a strong visual reference that differentiates from the classic robust utility of most action camera designs.

Instead of a cheap silicon overmold, a laser cut action camera case can provide a visually appealing option for when the camera is not actually in action. The example from Eduardo is held together with crafty looking hand-stitched yarn, which adds a homely aesthetic that helps to soften the hardcore ‘action camera’ styling of the product. There is also scope to use laser etching to add text, logos, brand messaging or other customisations to the leather surface.

For further images and files for Eduardo’s laser cut camera case see the project page on Thingiverse.

What other active gear can be customised for your clients using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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Ideas for Creative Agencies & Brands – #37

Laser Etched QR Codes

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Our devices are talking to each other every day, and with all this chatter going on, making new connections or transferring data should be an effortless process. Technologies such as NFC (Near Field Communication) and QR (Quick Response) Codes help to make these digital interactions smooth and simple. Continue reading to discover how you can use laser cutting to integrate these technologies into your products.

How does NFC and QR work?

For NFC to work, information is encoded onto an embedded chip. When two devices containing NFC chips come into contact (usually in the form of a bump or light tap) a process is engaged – payment could be transferred, data and audio connections established or other tasks involving interaction between the two devices.

QR codes operate much like a barcode; they contain a set of reference information that can be scanned using the camera on a smartphone. This prompts the device to access information such as a website address, play a video, or (as in the example above) display login credentials.

Why is this useful for your brand?

The ability to seamlessly connect can give your customers immediate access to a deeper level of information. This means you can add collateral such as image galleries, video clips and other detailed supporting content without consuming valuable real estate on your product. There is much scope to have fun with QR Codes as well as to use them for sensible, straightforward communication.

In the example shown here, Instructables user BWRussell needed a way to share the login details for his wireless network. Tired of spelling out the passphrase to relatives and visitors, he constructed his own dongle that houses an NFC chip and a laser etched QR Code. All visitors need to do is tap or scan the code with their mobile device, and they will be granted access to the network.

It is worth noting that when it comes to the actual physical QR code, a similar functional outcome can be achieved with a desktop printer… however, a laser etched QR code has a greater sense of quality and purpose.

Laser QR 2

See more of this DIY approach to NFC and QR from Instructables user BWRussell.

Can your laser cutting make connecting easy using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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Laser Cut Geometry

Laser cut coasters, sleeves, flowers, and a cyclops!

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Above are a set of four geometric coasters. They are laser cut and etched into 1/8″ thick Baltic birch, like Ponoko.com‘s own  Birch Plywood, and come from Pixels and Timber.

After the jump, sleeves, flowers, and a cyclops… (more…)

All Facets of Laser Cut Animals

Laser cut animals, rulers, spaceships, and California!

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Above are geometric animal coasters. They are laser cut and etched into maple wood, like Ponoko.com‘s own Premium Veneer-MDF, and come from The Campbell Craft.

After the jump, rulers, spaceships, and California… (more…)

Ideas for Creative Agencies & Brands – #23

Laser Cut Fashion

laser cut fashion example

The intricate designs enabled by laser cut textiles are no longer an exclusive novelty for the haute couture runway scene. The bold fashion statements enabled by laser cutting are now within the grasp of the everyday consumer, with leather, silk and other textiles ideally suited to the digital manufacturing process.

Delicate patterns reminiscent of fine lace and needlework lend themselves well to laser cutting, but as we can see in the image above, bold shapes and iconic imagery can be just as effective.

With some clever design thinking, laser cutting has also enabled more exotic materials to become wearable garments. The wooden t-shirt below by Pauline Marcombe uses laser cut panels attached together with wire, transforming what was once a rigid material into a malleable interlocking form of modern body armour.

laser cut fashion wood shirt pauline marcombe

Why would you turn to laser cutting for brand promotion? For one, the eye-catching impact of these fashion items invites attention and a healthy curiosity… but also, thanks to the laser cutting process, there is much scope for design freedom and customization at a price that is accessible to the consumer.

How can your brand stand out amongst all the other fashonistas using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

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Laser Cutting Can Be Very Sophisticated

Laser cut ties, mushrooms and ants, skulls, and a tiki god!

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Above is perforated necktie and comes from Cyberoptix. It is laser cut from black and red leather and could be produced using Ponoko.com‘s own Veg Tanned Black Leather.

After the jump, mushrooms and ants, skulls, and a tiki god… (more…)