Our top 7 tips for those selling their wares this Father’s Day
I can hear my dad now: “When I was your age, we didn’t start our Father’s day campaigns until June!”. Ah, dad how things have changed.
Father’s day is June 21, and if you’ve selling your Ponoko-made goods online, you’ll want to start planing now. Here are our top seven tips to share your men’s wares with those buying Father’s Day gifts.
1. Reach Out
Folks who have bought from you in the past are more likely to buy from you again. They are already familiar with your products and right now they’re scratching their heads trying to figure out what to get their old man, so let them know! Send out an email with an update on your newest products, and any specials you’re running for Father’s day.
2. Get in Gear
Planning ahead is essential if you want to make sure your products get up in front of your customers in time. You can start marketing right before Mother’s Day and carry your efforts through to Dad’s Day itself. Use our Guaranteed Order Deadlines for Father’s Day as a starting point and work backwards to ensure you’ve got everything ready and in stock when the orders start rolling in.
3. Be Inclusive
Don’t forget all of the different dads out there – The grandads, step-dads, first-time dads, households with two dads, god fathers and father figures. Don’t limit your potential sales to just one kind of relationship.
4. Add a Dad
If visitors are quickly scanning over your shop, they won’t notice that an item is a great Father’s Day gift unless it’s immediately obvious. Getting a dad in your product photo is a great way to visually hint that your product will make a great Father’s day gift. You don’t even have to use your own father – any roommate, spouse, or co-worker than can pass as a dad will do the job.
5. See What Folks are Looking for
Google’s search suggestion feature (shown above) is a quick and easy way to see what folks are looking for this Father’s day. Use the auto-complete function to gather intelligence on search terms like “father’s day gifts” & “gifts for dad”. Do a quick search for “father’s day gift guide” to see what’s popular in your particular niche.
6. Change it Up for Dad
Changing a color scheme from pinks and yellows to blues, grays, or blacks can put a masculine touch on a product. You can also explore swapping out materials like leather or wood. Those gold acrylic stud earrings? Boom, now they are manly wooden cufflinks. You can also put a spin on your items by adding sports or gaming elements.
7. Group Dad Items Together
As you can see in tip #5 above, “father’s day baskets” are a hot search right now. You don’t have to put your products in a literal basket, but grouping together a few complimentary items like a gift & a laser cut greeting card will help. You’re giving your customers an opportunity to save some time with a more impressive looking gift – and you can boost your sales in the process.
Use these notes, as well as our Guaranteed Order Deadlines for Father’s Day as a jumping-off point to create an attention-grabbing campaign around Father’s Day. Feel free to share your big plans below!