We covered this briefly before, but it’s going bananas! So we thought it was a good idea to introduce how designers are using Ponoko and Kickstarter to make and sell their products.
Jeremy Williams is a San Francisco based engineer and video game enthusiast with a passion for pixel art. His latest project, the Game Frame, is a fully-programmable grid of LEDs designed to make it easy to display animated pixel art anywhere. Jeremy’s product on Kickstarter just passed $100,000, and is trending to hit over $150,000 before closing.
The Game Frame was initially just a fun personal project – Jeremy loves 8-bit pixel art and wanted to find a way to display it on his walls – but after his prototype was demonstrated for Tested in June, the positive feedback inspired him to see if he could turn the Game Frame into a real product.
Using laser cut parts from Ponoko, Jeremy went through several iterations to refine his design. After months of prototyping, and multiple prototypes, Jeremy arrived at a Game Frame that was sleeker looking, cheaper to build, and easier to use.
With a new Game Frame in hand Jeremy set out to test the market viability of his new product. There’s many ways to do this, like setting up a website, an ETSY store, or selling at a local event. But he decided to use Kickstarter to put his product directly in front of potential customers to gauge interest in the Game Frame, and to gain pre-orders to fund his first production run.
The enthusiasm was overwhelming. Within 4.5 hours the Game Frame had met it’s initial goal of $15,000. Within a week, he had over $50,000 in backing. As at press time, Jeremy has already sold 448 Game Frames = $107,123 and counting!
Now comes the fun part: Jeremy will spend the coming months fulfilling the orders for his Kickstarter backers, wiring the PCBs, soldering LEDs, & assembling laser cut frames using his Personal Factory at Ponoko. The first orders are scheduled to ship in June.
Jeremy’s story is an inspiring example of how you can take a cool idea, make it real at low cost with Ponoko, and discover a whole market you never knew you had.
We’ll be following this and letting you know more about how to use Ponoko and Kickstarter as the story unfolds.
If you’re interested in starting your own product line too, you can signup for free here to make and sell your own products.