Having a ball
Give a bunch of people something round that can be thrown, caught, bounced or rolled… and within moments an impromptu game will have started. Even the non-sporty types are likely to join in, so strong is the allure of the ubiquitous ball.
This clever flat-packed ball from Instructables user Scientiffic is comprised of only two simple laser-cut components. Repeated and then snapped together with no need for glues or adhesives, it is a neat example of how you can make a robust and functional object from basic elements.
What does an object like this do for your brand?
Engaging customers with a physical object that can then become a light-hearted networking tool allows your brand to form a different kind of association at an event. Incorporating the tactile process of assembling the ball, then adding in the element of play either as an introverted solo activity or as a way to interact with others may indeed prove to be more engaging (and therefore more memorable) than the usual event swag.
A vehicle for your corporate identity
The example here from Instructables shows the components of a ball that have been laser cut from wood. Ways to adapt this design could include the addition of company branding as a laser etched detail, or even changing materials to use acrylic in colors that match your company’s colorway. Other options to generate interest and encourage interaction could involve the addition of simple electronics to illuminate the material from within, or add engagement triggers such as sound or motion sensitive functionality.
Can you think of other ways to make an interactive conversation starter using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.
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