Beginners Laser Cutting Cost Saving Guide: Part 3

Keep your laser cutting costs down with the Ponoko Product Recipe

Product Recipe #1 – Part 3

Jill is a graphic designer from Oakland, CA. While riding her bike to work, she was inspired to create a set of custom-made bike gear-themed coasters to sell at local bike shops and in her Etsy Store.

Here Jill takes you step-by-step through the process she used to turn her idea into a profitable product with Ponoko. Making her coasters at the lowest price possible means she pockets a healthy margin selling to stores and direct to customers.

You can apply these steps to your own project, or you can download all the files here.

Laser Cutting Cost Saving Guide Part 3: Prototype It

My goal was to find a happy compromise between design aesthetics (look/feel) and efficient engineering (cost).

Zero Cost Prototyping!

Before I paid to make anything, I used my Personal Factory to price lots of design iterations instantly. I learned a whole lot and it didn’t cost me a bean …

Summary:

Target Production Cost = $1.88 per coaster (75% off retail).
First Quote – #1 = $5.40 per coaster (28% off retail).
Final Quote – #9 = $1.64 per coaster (78% off retail) !!

Here’s what I did to reduce my production cost, without actually making anything:   (more…)

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Ideas for Creative Agencies & Brands – #9

Laser Cut DVD Sleeves

Distributing large files on optical media continues to provide significant bang for your buck… even in these times of ever-cheaper flash storage. So if you’re still using discs as a way to distribute your digital wares, why not show off some creative flair with the packaging that goes along with your promotional CD, DVD or Blu-Ray?

The particularly refined laser cut case pictured above comes from designer Jazz Tigen and it is a great example of the impact that can be achieved when you break away from the standard DVD sleeve.

Here are a few more approaches that others have taken in creating unique CD and DVD sleeves through clever use of laser cutting.

Sarah Holbrook

Stine Strand

Neslihan Ulus

What examples have you seen of businesses or musicians using laser cut packaging designs for optical media? Let us know in the comments below.

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Beginners Laser Cutting Cost Saving Guide: Part 2

Keep your laser cutting costs down with the Ponoko Product Recipe

Product Recipe #1 – Part 2

Jill is a graphic designer from Oakland, CA. While riding her bike to work, she was inspired to create a set of custom-made bike gear-themed coasters to sell at local bike shops and in her Etsy Store.

Here Jill takes you step-by-step through the process she used to turn her idea into a profitable product with Ponoko. Making her coasters at the lowest price possible means she pockets a healthy margin selling to stores and direct to customers.

You can apply these steps to your own project, or you can download all the files here.

Laser Cutting Cost Saving Guide Part 2: Design It

Now that I had an idea of where I wanted to go, it was time to prepare my first design for laser cutting. Here are my top tips.

Download a Laser Design Template

Open a Personal Factory laser design template in Adobe Illustrator. Using the template makes it so much easier to get a good result.

Use Existing Images

I did an image search to find a few gears with crisp images on a clean white background to make outlining easier:

Next – I imported the images into Adobe Illustrator, and converted the gears into black outlines:

Get the Essentials Right – Line Colors & Widths

I needed to use these settings to cut along the lines of the gear drawings:

* Stroke Color – Blue (R0, G0, B255).

* Stroke Width – 0.01mm.

To engrave along the lines of the gear drawings I needed to use these settings:

* Stroke Color – Red (R255, G0, B0).

* Stroke Width – 0.01mm.

To summarise Part 2 of the Laser Cutting Cost Saving Guide; Jill downloaded a design template from Ponoko, selected an image and refined the linework in Illustrator, and then ensured that the line colors and widths were compatible with the laser cutting guidelines provided in the template.

With the design sorted, our next step is to look at making a prototype. Continue reading Part 3 of this Ponoko Product Recipe for handy tips that will keep your laser cutting costs as low as possible.

How do you prepare your designs so that they are ready for laser cutting? Tell us about your process in the comments below.

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Beginners Laser Cutting Cost Saving Guide: Part 1

Keep your laser cutting costs down with the Ponoko Product Recipe

Product Recipe #1

Jill is a graphic designer from Oakland, CA. While riding her bike to work, she was inspired to create a set of custom-made bike gear-themed coasters to sell at local bike shops and in her Etsy Store.

Here Jill takes you step-by-step through the process she used to turn her idea into a profitable product with Ponoko. Making her coasters at the lowest price possible means she pockets a healthy margin selling to stores and direct to customers.

You can apply these steps to your own project, or you can download all the files here.

Laser Cutting Cost Saving Guide Part 1: Imagine It

First up, I needed a plan. A clear idea of my product, who it would appeal to and how much I needed to make and sell it for in order to turn a profit.

Your Product User

Take a moment to consider who will be using your product, and why. I had bicycle enthusiasts and their thirsty friends in mind.

Your Product Design

Rough out your design. I mostly tried to get a few ideas I had floating around in my head onto paper.

Your Product Materials

My coasters needed to look good, but also stand up to repeated use. I was thinking materials like black acrylic or natural cork. So I bought a few $2.50 material samples. I kinda liked the cork:

Your Target Price, Cost & Profit

Some basic research showed a set of 4 custom-made coasters retails for between $15 and $50 – with many sitting around $30. Working backwards, I calculated my ideal price points.

Your Design Challenge

Now you have your design challenge. Mine was to design a set of 4 bicycle themed coasters at less than $7.50 for making, materials and shipping from my Personal Factory. That’s a target production cost of $1.88 per coaster (75% less than a retail price of $7.50 each).

To summarise Part 1; Jill has identified her market, roughed out a design, investigated material options and worked out her design challenge based on a realistic retail price point.

In the next instalment for this Ponoko Product Recipe, we take a look at the digital design process for making a laser cut bike gear coaster. Jill talks us through preparing a file that is ready to send to the laser cutter.

Have you used Ponoko material samples to help in the early stages of your own design process? Tell us about it in the comments below.

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Top Ten Ways to Reduce Laser Cutting Costs – Tip #9

Material Thickness

How flexible are you on material choice for your design? To cut out a shape, the laser is burning through the material. Different materials burn at different rates, and also the thinner a material is, the faster it will cut. For example, 4mm cardboard cuts very quickly, and 9mm acrylic cuts very slowly.

Choosing the right material can reduce laser cutting costs considerably. If your design allows for it, create prototypes in paper (Tip #2) or cardboard (Tip #3) before moving on to thicker or harder materials. You can then have greater confidence in a successful outcome once you move up to the premium materials for your final design.

Have you had experience where changing the material thickness helped reduce laser cutting costs? Let us know in the comments below.

For more complex designs or projects that have a larger vision behind them, it’s time for Tip #10: Ponoko Prime.

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Ideas for Creative Agencies & Brands – #8

Multi-Layered Laser Cut and Etched Images

When an image is laser etched it takes on a whole new emotive feel, as many artists have demonstrated in recent years. This example from Malaysian laser cutting service Passion Woody uses a clever combination of photographic imagery with laser cut and etched wood.

It is a simple but very effective technique that gives the printed material a depth and visual presence that really catches the eye. Using laser cutting and etching in a selective way to enhance key aspects of an image enables your messaging to have a totally different impact.

Can you think of other ways to combine laser cutting with traditional printed material? Let us know in the comments below.

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7 Tips for Sucessful Selling this Father’s Day

Our top 7 tips for those selling their wares this Father’s Day

I can hear my dad now: “When I was your age, we didn’t start our Father’s day campaigns until June!”. Ah, dad how things have changed.

Father’s day is June 21, and if you’ve selling your Ponoko-made goods online, you’ll want to start planing now. Here are our top seven tips to share your men’s wares with those buying Father’s Day gifts.

1. Reach Out

Folks who have bought from you in the past are more likely to buy from you again. They are already familiar with your products and right now they’re scratching their heads trying to figure out what to get their old man, so let them know! Send out an email with an update on your newest products, and any specials you’re running for Father’s day.

2. Get in Gear

Planning ahead is essential if you want to make sure your products get up in front of your customers in time. You can start marketing right before Mother’s Day and carry your efforts through to Dad’s Day itself. Use our Guaranteed Order Deadlines for Father’s Day as a starting point and work backwards to ensure you’ve got everything ready and in stock when the orders start rolling in.

3. Be Inclusive

Don’t forget all of the different dads out there – The grandads, step-dads, first-time dads, households with two dads, god fathers and father figures. Don’t limit your potential sales to just one kind of relationship.

4. Add a Dad

If visitors are quickly scanning over your shop, they won’t notice that an item is a great Father’s Day gift unless it’s immediately obvious. Getting a dad in your product photo is a great way to visually hint that your product will make a great Father’s day gift. You don’t even have to use your own father – any roommate, spouse, or co-worker than can pass as a dad will do the job.

5. See What Folks are Looking for

Google’s search suggestion feature (shown above) is a quick and easy way to see what folks are looking for this Father’s day. Use the auto-complete function to gather intelligence on search terms like “father’s day gifts” & “gifts for dad”. Do a quick search for “father’s day gift guide” to see what’s popular in your particular niche.

6. Change it Up for Dad

Changing a color scheme from pinks and yellows to blues, grays, or blacks can put a masculine touch on a product. You can also explore swapping out materials like leather or wood. Those gold acrylic stud earrings? Boom, now they are manly wooden cufflinks. You can also put a spin on your items by adding sports or gaming elements.

7. Group Dad Items Together

As you can see in tip #5 above, “father’s day baskets” are a hot search right now. You don’t have to put your products in a literal basket, but grouping together a few complimentary items like a gift & a laser cut greeting card will help. You’re giving your customers an opportunity to save some time with a more impressive looking gift – and you can boost your sales in the process.

Use these notes, as well as our Guaranteed Order Deadlines for Father’s Day as a jumping-off point to create an attention-grabbing campaign around Father’s Day. Feel free to share your big plans below!

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Ideas for Creative Agencies & Brands – #7

Use Laser Cutting to Add Something Extra to your Drink

Having a chat with a drink in hand is an important part of any networking event. Indeed, sometimes the most progress is made during those in-between moments when people tend to be a little more relaxed. How can laser cutting make this even better? Cups With Bite are a clever innovation from Shy Shadow that add a little extra to the everyday cup in a light-hearted, fun kind of way.

The paper strips featuring iconic silhouettes of safari animals quickly wrap around the cups to become not only a novel way to identify which drink is yours; but also provide a surface for adding doodles or text to further engage and personalize.

This is another great example of how a familiar, unremarkable item can become a memorable focal point through creative use of laser cutting. Whether a cup has water, coffee or something with a bit more of a kick in it, chances are your company will stick in peoples’ minds if you add a twist of fun to the social side of a networking event.

Have you seen other clever ways that laser cutting has been used to add to the refreshment decor of an event? Let us know in the comments below.

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Ideas for Creative Agencies & Brands – #6

Business cards with just the key details

When exchanging business cards with someone, what information about you do they really need? In a world where connected devices are within reach at all times, perhaps your most critical info is your online presence.

Gabe Ferreira reduced his key details down to a personal website address and then maxed out the text to fill the area of a traditional business card. In his own words:

“…there is no distinction between content and material. The cards are more durable and cheaper to produce than most “premium” business cards.”

Making use of the Ponoko Personal Factory can give brand identities a strong visual presence and this example from Gabe shows how clever laser cutting will really stand apart from the more familiar printed alternatives. Have you seen other great laser cut business card ideas? Let us know in the comments below.

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Top Ten Ways to Reduce Laser Cutting Costs – Tip #5

Simplify details

We already know that it’s helpful to keep things small in size at the beginning. One key aspect that is often overlooked is to keep details simple as well.

This means sticking to designs that take up as little ‘laser time’ as possible.

So how do you go about optimising your design with this in mind? The short version is that the less time it takes to cut, the less it will cost. You’re paying for every movement the laser cutter makes; whether it is cutting, engraving or travelling between cutting and engraving. Many small detailed forms take longer to trace out than fewer larger forms. Circles take longer than straight lines. Items spread out or are further apart take longer to cut than items located close together.

Dense vector line engraving also comes with the same warning. Remember that with lasers, time really does equal money.

What impact has keeping details simple had on your laser cutting costs? Let us know in the comments below.

The next handy hint focuses on another way to save time, and therefore cost, with your laser cutting. Stay tuned for Tip #6: Avoid Double Lines

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