Ideas for Creative Agencies & Brands – #14

High contrast laser cut layers

Laser cut and etched wood has a striking impact all on its own, but as this example from San Francisco creative duo b-spired shows, adding in a backing layer of bright colored card really makes things pop.

Enhancing the crisp lines and bold negative space that is such a strength of laser cutting, the layered card creates a high-contrast visual impact that completely transforms the natural tone of the timber. The same effect will be equally impressive when applied to other popular laser cutting materials such as acrylic and metals.

These greeting cards and invitations by b-spired also have a sturdy backing and a neat little pop-out stand, because when something looks this good, chances are high that people will want to display them.

Imagine how this technique would look when applied to corporate identities and company artwork. How can you use the Ponoko Personal Factory to create promotional laser cut layered items, inspired by b-spired?

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DIY Laser Engraver can be made for just $20

Build your own 3D printed laser engraver

With the smooth geometry of a classic arcade machine, the Photon Printer 3D printed laser engraver is a tiny technological wonder. Built as a DIY project by New Zealand engineer Stephen Brockett, the fully functional etching machine was put together using selected DVD burner components and just a few purchased items to fill in the gaps that could not be 3D printed at home.

In part, the project was made possible by salvaging the impressive innards of a standard optical drive, but don’t let Stephen’s modesty fool you… there are a lot of other clever design decisions that kept the total build budget at just $20.

“Optical media drives are actually pretty amazing, they have linear rails, stepper motors, lead screws and even end stops inside them… They’re pretty much an entire axis of a CNC machine ready to go!”

Keeping a healthy respect for the laser at the heart of the machine, a number of safety features were built into the Photon Printer. Nifty inclusions made possible by 3D printing like a roller shutter and angled rear vents (to stop reflected laser light escaping) can be seen in the video below.

The whole journey is fully documented on Thingiverse where it has sparked up a spirited discussion from other makers using the detailed instructions and downloadable files to print out their own versions. Perhaps you could even build on this design further using the Ponoko Personal Factory…

via 3Dprint

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Ideas for Creative Agencies & Brands – #13

Laser Cut Annual Reports and Catalogues

Celebrating a company’s milestones and achievements, the Annual Report is an important document that can be further enhanced through clever use of laser cutting. By using typographic voids, multicolored layering and other similar techniques familiar to laser cutting designers, the published information becomes interesting and eye-catching in a way that invites the reader to explore further.

Pictured above are examples of laser cut cover artwork on Annual Reports and Catalogues from Under Consideration (top-left) and Croatian Post (lower-right) as well as internal content from Pelayo Insurance (top-right) and the Zuiderzee Museum (lower-left). We can see in these different approaches that selective application of laser cut elements can help to give a sense of prestige and style to the printed material.

Have you seen other interesting examples of laser cutting on business publications? Let us know in the comments below, and see if you can come up with a novel way to transform your next annual report into a dynamic document that has lasting impact using the Ponoko Personal Factory.

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Beginners Laser Cutting Cost Saving Guide: Part 5

Ponoko Cost Saving Guide

Product Recipe #1 – Part 5

Jill is a graphic designer from Oakland, CA. While riding her bike to work, she was inspired to create a set of custom-made bike gear-themed coasters to sell at local bike shops and in her Etsy Store.

Here Jill takes you step-by-step through the process she used to turn her idea into a profitable product with Ponoko. Making her coasters at the lowest price possible means she pockets a healthy margin selling to stores and direct to customers.

You can apply these steps to your own project, or you can download all the files here.

Laser Cutting Cost Saving Guide Part 5: Sell It

With my product line ready to go, it was time to make some money …

Packaging Your Product

Time to consider packaging. l wanted it to look great, but be very low cost. After a bit of experimentation, I came up with this for the cost of $1 per package:

Setting a Profitable Price

With all costs now calculated, it was time to finalize my retail and wholesale pricing.

To start, I used a simple ‘cost plus margin’ pricing model to ensure profitability …

First – Calculate Your Total Production Cost at Various Order Volumes

Total Production Cost = Making + Materials + Shipping + Packaging Costs:

Sets of 4 Coasters 1 11 56 461
Material Sheets 1 x P1 1 x P3 5 x P3 45 x P3
Free Account Cost $18.64 $123.67 $618.33 $5,070.33
Prime Account Cost $15.69 $91.93 $447.42 $3,028.12
Prime Cost / Set $15.69 $8.36 $7.99 $6.56
Packaging Cost / Set $1.00 $1.00 $1.00 $1.00
Total Cost / Set $16.69 $9.36 $8.99 $7.56

Second – Calculate Your Profitable Pricing

My rule of thumb is 1 : 2 : 4 … $1 of cost means a $2 wholesale price, means a $4 retail price. In other words:

Profitable Retail Price = 2 x Wholesale Price = 2 x Total Production Cost.

Hence:

Sets of 4 Coasters 1 11 56 461
Total Cost / Set $16.69 $9.36 $8.99 $7.56
My Wholesale Margin 50% 50% 50% 50%
Wholesale Price / Set $33.38 $18.72 $17.98 $15.12
My Retail Margin 75% 75% 75% 75%
Retail Price / Set $66.76 $37.44 $35.96 $30.24
Overall Profit 50/50 62.5% 62.5% 62.5% 62.5%

To profit, this shows my retail price needs to be between $30.24 and $66.76 per set of 4 coasters to retain a profit margin of 62.5% assuming a 50:50 split in sales across both retail and wholesale channels.

Third – Set a Retail Price that Feels About Right

The information above coupled with knowing the market price ranges from $15 to $50 per set, I decide that my original retail price target of $30 per set is a good place for me to start.

Hence my profits will actually be:

Sets of 4 Coasters 1 11 56 461
Retail Price / Set $30 $30 $30 $30
Total Cost / Set $16.69 $9.36 $8.99 $7.56
My Retail Margin 44% 69% 70% 75%
Wholesale Price / Set $16.69 $15 $15 $15
My Wholesale Margin 0% 38% 40% 50%
Overall Profit 50/50 22% 54% 55% 62.5%
Prime + Packg Cost $16.69 $102.93 $503.42 $3,489.12

This third table tells me a few important things:

1) My Minimum Order Size - To hit a 54% overall profit margin, I need to order & package at least 11 sets of coasters at $102.93 per order. This is a good place for me to start my business.

2) My Most Profitable Order Size - To hit my goal of a 62.5% overall profit margin, I need to order & package at least 461 sets of coasters at $3,489.12 per order. This is a good place for me when I get a reliable stream of retail and/or wholesale orders.

3) Minimum Wholesale Order Size - To hit a 54% overall profit margin, I need to sell to retailers in a minimum batch of 10 sets of coasters at $150.

4) Tough Retailer Negotiation - To retain my profit margin, a retailer will need to order at least 461 sets of coasters to get a wholesale price less than $15 per set.

5) Taking a Tiny Step First - I know I can order & package just one set of coasters at $16.69 and sell them retail at a 44% profit margin, which is really nice to know if I do not want to spend the next level up at $102.93. But I also know that I can not sell this small order size at the $15 wholesale price because I will make a loss.

Of course, if I’m just getting started I can relax some of these 1:2:4 pricing ‘rules’. But they’re a great place to benchmark what is actually going on with my cash.

Without profit I can not continue my passion of making things for others. With profit I create new possibilities for myself :-)

Profiting from On-Demand Inventory

Continuing on my theme of keeping costs low, I decided to keep my stock digital until I had customer orders. This way I have zero cost until I make a sale and collect the cash.

The third table above shows that I can order just 1 set at $16.69 to fulfill a $30 retail order at a 44% retail margin. But I make nothing on a wholesale order – which tells me I need to set a minimum wholesale order size of at least 10 sets. And, in general, to maintain healthy profits I probably want to produce at least 11 sets each time I get an order, so I have a tiny stock on hand for fast delivery.

My friendly bike store owner pre-ordered 10 sets of 4 cork coasters when I was user testing in his store. He paid me the $150 wholesale price.

So I made the following design (of 45 coasters):

Download design file for this step.

I sold 10 sets for $150 at a cost to me of $93.57 (= $83.57 production + $10 packaging). A 38% wholesale profit margin to get me started ($150 wholesale price – $93.57 total cost = $56.43 profit).

Promoting Your Product

I sell my coasters to retailers and on Etsy. Here are my top tips.

Good Photos Sell

Well lit, crisp high-resolution photos of your product are a must.

Describe Your Product Well

I describe what it is made of, what the dimensions are and what it feels like. I share a bit about myself as well, so folks can identify with me as a person.

Be Pro-Active

Don’t just sit back and wait for customers to come to you. In the case of local bike shops, I just walk in, introduce myself and start a conversation. For larger retailers, I search company websites to get in touch with vendor departments. Wherever possible, I speak directly to their buyers.

Go for it!

  • Imagine it
  • Design it
  • Prototype it
  • Make it
  • Sell it

It really is that easy and low cost to make money selling your own products. You’re only limited by your imagination and determination. Ponoko can help you with the rest :-)

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Beginners Laser Cutting Cost Saving Guide: Part 4

Ponoko laser cut cost saving guide 1

Product Recipe #1 – Part 4

Jill is a graphic designer from Oakland, CA. While riding her bike to work, she was inspired to create a set of custom-made bike gear-themed coasters to sell at local bike shops and in her Etsy Store.

Here Jill takes you step-by-step through the process she used to turn her idea into a profitable product with Ponoko. Making her coasters at the lowest price possible means she pockets a healthy margin selling to stores and direct to customers.

You can apply these steps to your own project, or you can download all the files here.

Laser Cutting Cost Saving Guide Part 4: Make It

And now for the fun stuff…

My Final Design & Material Choice

From the price testing and cardboard prototype earlier, I decided on this final design. And from the three $2.50 material samples I bought earlier, I decided to do my first real test using the cork material:

Download design file for this step.

Make a Few for User Testing

I laid out my winning coaster design onto a template for the smallest P1 material sheet size and ordered:

Yippeee! My Final Product

A few days later I received a very special delivery. I was pretty excited!

Time for User Testing

I tested my coasters with potential customers – biking friends, my friendly bike store owner and his customers. They loved the design and I took pre-orders.

But some wanted a different material. So I repeated the process above to make some in black acrylic …

Final Product Line!

With cork and black acrylic coasters in my new product line, I was ready to sell.

Making tests in the final material choice enables you to trial your actual product with potential customers. This way, you can get a real feel for how people will respond to your design, and also make any last-minute changes in response to genuine feedback before moving ahead with the final production run. It was through this process that Jill discovered a demand for alternate material options, an important marketing opportunity that she otherwise may have missed.

Next up in Part 5 of this Ponoko Product Recipe we look at preparing the product for sale and making sure that the final pricing is right for the coasters to sell at a profit.

How have you tested your production-ready designs before moving on to the final sale item? Tell us about your experience in the comments below.

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Ideas for Creative Agencies and Brands – Laser Cut Flat Pack Vases

Laser Cut Flat-Pack Vase

Flowers in a vase can mean so many things, and bringing a beautiful snippet of nature into our lives has a unique magic to it. Where to put those flowers can be as personal as the choice of flowers themselves, but sometimes it can help to give people something to work with.

As we’ve seen many times before, laser cutting is a great way to quickly achieve novel 3D forms from sheet materials. These vase examples from the Ponoko Showroom by Colin Francis and Chromatophobic use a test tube as the vessel, with a laser cut structure to hold it in place.

How would you use this as inspiration for a promotional product? Let us know in the comments below. To get you started – imagine placing branding on a slot-together structure that assembles around a standard water bottle, that can then become a functional keepsake for conference attendees or clients to take home with them.

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Beginners Laser Cutting Cost Saving Guide: Part 3

Keep your laser cutting costs down with the Ponoko Product Recipe

Product Recipe #1 – Part 3

Jill is a graphic designer from Oakland, CA. While riding her bike to work, she was inspired to create a set of custom-made bike gear-themed coasters to sell at local bike shops and in her Etsy Store.

Here Jill takes you step-by-step through the process she used to turn her idea into a profitable product with Ponoko. Making her coasters at the lowest price possible means she pockets a healthy margin selling to stores and direct to customers.

You can apply these steps to your own project, or you can download all the files here.

Laser Cutting Cost Saving Guide Part 3: Prototype It

My goal was to find a happy compromise between design aesthetics (look/feel) and efficient engineering (cost).

Zero Cost Prototyping!

Before I paid to make anything, I used my Personal Factory to price lots of design iterations instantly. I learned a whole lot and it didn’t cost me a bean …

Summary:

Target Production Cost = $1.88 per coaster (75% off retail).
First Quote – #1 = $5.40 per coaster (28% off retail).
Final Quote – #9 = $1.64 per coaster (78% off retail) !!

Here’s what I did to reduce my production cost, without actually making anything:   (more…)

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Ideas for Creative Agencies & Brands – #9

Laser Cut DVD Sleeves

Distributing large files on optical media continues to provide significant bang for your buck… even in these times of ever-cheaper flash storage. So if you’re still using discs as a way to distribute your digital wares, why not show off some creative flair with the packaging that goes along with your promotional CD, DVD or Blu-Ray?

The particularly refined laser cut case pictured above comes from designer Jazz Tigen and it is a great example of the impact that can be achieved when you break away from the standard DVD sleeve.

Here are a few more approaches that others have taken in creating unique CD and DVD sleeves through clever use of laser cutting.

Sarah Holbrook

Stine Strand

Neslihan Ulus

What examples have you seen of businesses or musicians using laser cut packaging designs for optical media? Let us know in the comments below, or jump straight in and make your own with Ponoko!

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Beginners Laser Cutting Cost Saving Guide: Part 2

Keep your laser cutting costs down with the Ponoko Product Recipe

Product Recipe #1 – Part 2

Jill is a graphic designer from Oakland, CA. While riding her bike to work, she was inspired to create a set of custom-made bike gear-themed coasters to sell at local bike shops and in her Etsy Store.

Here Jill takes you step-by-step through the process she used to turn her idea into a profitable product with Ponoko. Making her coasters at the lowest price possible means she pockets a healthy margin selling to stores and direct to customers.

You can apply these steps to your own project, or you can download all the files here.

Laser Cutting Cost Saving Guide Part 2: Design It

Now that I had an idea of where I wanted to go, it was time to prepare my first design for laser cutting. Here are my top tips.

Download a Laser Design Template

Open a Personal Factory laser design template in Adobe Illustrator. Using the template makes it so much easier to get a good result.

Use Existing Images

I did an image search to find a few gears with crisp images on a clean white background to make outlining easier:

Next – I imported the images into Adobe Illustrator, and converted the gears into black outlines:

Get the Essentials Right – Line Colors & Widths

I needed to use these settings to cut along the lines of the gear drawings:

* Stroke Color – Blue (R0, G0, B255).

* Stroke Width – 0.01mm.

To engrave along the lines of the gear drawings I needed to use these settings:

* Stroke Color – Red (R255, G0, B0).

* Stroke Width – 0.01mm.

To summarise Part 2 of the Laser Cutting Cost Saving Guide; Jill downloaded a design template from Ponoko, selected an image and refined the linework in Illustrator, and then ensured that the line colors and widths were compatible with the laser cutting guidelines provided in the template.

With the design sorted, our next step is to look at making a prototype. Continue reading Part 3 of this Ponoko Product Recipe for handy tips that will keep your laser cutting costs as low as possible.

How do you prepare your designs so that they are ready for laser cutting? Tell us about your process in the comments below.

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Beginners Laser Cutting Cost Saving Guide: Part 1

Keep your laser cutting costs down with the Ponoko Product Recipe

Product Recipe #1

Jill is a graphic designer from Oakland, CA. While riding her bike to work, she was inspired to create a set of custom-made bike gear-themed coasters to sell at local bike shops and in her Etsy Store.

Here Jill takes you step-by-step through the process she used to turn her idea into a profitable product with Ponoko. Making her coasters at the lowest price possible means she pockets a healthy margin selling to stores and direct to customers.

You can apply these steps to your own project, or you can download all the files here.

Laser Cutting Cost Saving Guide Part 1: Imagine It

First up, I needed a plan. A clear idea of my product, who it would appeal to and how much I needed to make and sell it for in order to turn a profit.

Your Product User

Take a moment to consider who will be using your product, and why. I had bicycle enthusiasts and their thirsty friends in mind.

Your Product Design

Rough out your design. I mostly tried to get a few ideas I had floating around in my head onto paper.

Your Product Materials

My coasters needed to look good, but also stand up to repeated use. I was thinking materials like black acrylic or natural cork. So I bought a few $2.50 material samples. I kinda liked the cork:

Your Target Price, Cost & Profit

Some basic research showed a set of 4 custom-made coasters retails for between $15 and $50 – with many sitting around $30. Working backwards, I calculated my ideal price points.

Your Design Challenge

Now you have your design challenge. Mine was to design a set of 4 bicycle themed coasters at less than $7.50 for making, materials and shipping from my Personal Factory. That’s a target production cost of $1.88 per coaster (75% less than a retail price of $7.50 each).

To summarise Part 1; Jill has identified her market, roughed out a design, investigated material options and worked out her design challenge based on a realistic retail price point.

In the next instalment for this Ponoko Product Recipe, we take a look at the digital design process for making a laser cut bike gear coaster. Jill talks us through preparing a file that is ready to send to the laser cutter.

Have you used Ponoko material samples to help in the early stages of your own design process? Tell us about it in the comments below.

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