Ideas for Creative Agencies & Brands – #22

Laser Cut Pop Up Text


It makes sense that with many promotional products and messaging items, the choice of typography plays a major role in whether your messaging gets through to people. One way to literally stand out from the crowd can be to create something that looks interesting and encourages a simple physical interaction, all within the text itself.

This eye-catching example of 3D text with a difference came from the forward-thinking fashionistas at Anthropologie. The event invitation would have looked appropriately refined and stylish printed onto white card, if only a more traditional approach had been taken. However, the simple transformation of laser cutting a portion of the font outline completely changes how the recipient reads the message. Each word can be folded out to stand proud from the surface, making perspective, light and shadow all contribute to a more memorable sensorial experience.

Could your corporate messaging take on a whole new impact using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

Let’s Talk Ideas

Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

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How To Find Open Source Design Files

Design resources that help you get started with laser cutting


The learning curve can be a steep one for some people when it comes to wrapping your head around digital manufacturing. Not only do you need to understand how to design for CNC, 3D printing or laser cutting; starting from scratch is daunting and design resources can be hard to come by.

In an attempt to de-mystify the process of digital manufacturing, Obrary takes inspiration from the changes enabled by the Open Source movement and has set up a resource supplying design files and code for anyone to use or improve on. Their motto is “Making it easy to make.”  They do that by providing the Maker community with a library full of open designs and a series of eBooks full of information about the making process.  The site has open designs from Makers from across the globe.

“Beyond improved sharing of design resources, new design approaches and engineering patterns are enabled”.

Users are encouraged to make their own tweaks to the designs, learning by trial and error in much the same way that made development for the Raspberry Pi so popular.

Have you ever wanted to build a cage gear mechanism? They’ve got one of those. How about an adding machine or even something simple like a robust shelving system… these are but a few of the designs that have been made freely available to the Obrary community. The design file package includes a number of file types including CAD files, interchange files (DXF, PDF, etc) and CAM files.  So you should be able to find a file format that fits into your manufacturing process.

And one nice feature of the site is that all of their designs and eBooks have the same license – Creative Commons-BY-SA.  This is a truly open license that even lets you sell products made from the designs.

“…making, building, and collaborating, not because we have to, or because it’s research, but because it’s so fun.”

Already a digital maker? Use the comments form below to tell us about other resources that were useful when you were just getting started, and how you’ve taken these skills and design adaptations into the Ponoko Personal Factory to turn them into reality.

See more collaborative designs and handy resources at Obrary.


How To Help Your Client Launch a Kickstarter Campaign

Head off Crowdfunding questions with these useful tips and resources


Crowdfunding campaigns give entrepreneurs, artists and businesses a unique opportunity to test the viability of their ideas. Yet for many, the thought of running a Kickstarter campaign can be a daunting prospect.

So how can you help de-mystify the process, and give your client the tools and support they need to embrace all that Kickstarter has to offer? Let’s take a look at some of the contributing factors that enable campaigns to reach – and indeed exceed – their funding goals.

Choosing the right platform
The first question to ask is whether or not this method of raising funds is actually suitable for your business proposal. Each crowdfunding platform has its quirks and benefits, and in the example of Kickstarter, many submissions do not even pass the approval phase. It is well worth taking the time to identify which crowdfunding option best suits your business model and potential project outcome.

Don’t be dazzled by dollar signs – just because there are campaigns raising millions of dollars does not mean that every campaign will be an overwhelming success. For the majority of campaigns, a few thousand or even just a few hundred dollars over the target amount can be a big deal.

Be prepared to work hard
Although crowdfunding has been shown to be surprisingly lucrative for some, successful outcomes are not guaranteed. It takes more than just having a bright idea; you have to know your project very well and be prepared to put time into every stage of the funding process. Understand that for every hour you spend (and there will be many!) on preparing the campaign, there will be just as much time required to maintain and promote the project through to completion. Yet even then, your task doesn’t end when the countdown stops. Assuming you are sitting on a pile of money after a successful campaign, you will need to get moving on production and manage the distribution of rewards to your backers.

There is a misconception that a crowdfunded campaign is something that can be done on the side, in your downtime or on the weekends. This is simply not true… one thing that all successful campaigns have in common, regardless of funding levels or project outcomes, is that the campaign itself was a full-time commitment.

There is a strong social media component to the Kickstarter process, with communication and personal interaction playing a large role in backer satisfaction. It can help to remind yourself that Kickstarter is not an online store, even though some backers continue to treat it like one. Integral to successful campaigns is the way people love to feel like they are involved in making things happen. This is a different consumer experience than traditional online shopping, and with careful planning you can use that to your advantage. Choose a variety of rewards including smaller contributions that can help keep people interested in your progress, even if they aren’t in a position to commit larger amounts of money during the campaign. These potential future customers can become informal brand ambassadors through their own social media activity, expanding your reach before the campaign reaches its conclusion.

Be realistic
Not all campaigns are successful, and that is ok. The reasons why a campaign does not reach its funding goals can be quite varied, and are sometimes just as mysterious as to why other campaigns dramatically exceed expectations. When setting up a crowdfunding campaign, plan out how you will navigate through both failure and success, so that your business can continue to evolve beyond the campaign timeline.

Don’t be shy – a Kickstarter campaign is a lot to take on, and it is perfectly ok to seek out help. In fact, many services are popping up that enable a streamlining of each aspect of the campaign. Gathering and processing information beforehand will help to protect you from nasty surprises and also empower you to fully exploit successes and opportunities should they come your way. Here are a few to start you off:

The Ultimate Guide to Crowdfunding
Presented by Shopify, the ecommerce solution of choice for many successful campaigns. This thorough walkthrough over 23 chapters covers all the key considerations to be aware of before taking on your own Kickstarter campaign.

How To Make a Successful Kickstarter Campaign
Using the Pebble Watch as a case study, this detailed investigation looks at how a 24 year old guy’s project with a goal of $100,000 became a $10 million record-breaker.

Tools for Kickstarter: Planning Calculator
A handy tool from Reuben Pressman, you can generate a quick overview of whether your numbers will all stack up. The calculator also includes a valuable Incentives component that will help to resolve the allocation of backer rewards.

Social Media services: Backercamp
Communication and Marketing for your campaign will get a huge boost if you call in the experts to lend a hand.

Manage your Mail: Green Inbox
With so much content flooding your clients’ email and social media, direct personalised messaging gets through to people and saves you time.

Look your best on camera: Elevant Productions
The influence a refined video clip has on campaign success rates is huge. Get it right first time for maximum impact on the small screen.

Case Studies: Success Stories
Also from Shopify, this breakdown of eleven campaigns highlights what they did right and what they did wrong, providing many valuable insights.

Analysis and Infographics
In-depth analysis of campaign metrics, trends and a very handy infographic that helps to navigate The Untold Story behind Kickstarter Stats.

The task of setting realistic goals, achievable rewards and establishing effective communication with backers is often more complex than people first anticipate. By investing a little time in making the most of these resources, the entire campaign experience becomes a whole lot more manageable. Don’t underestimate the impact that thorough preparation can have. By approaching your campaign with the knowledge that you are prepared for any surprises that may pop up – whether they are positive or negative – you will be ready to rise to the challenge.

Are you using the Ponoko Personal Factory to produce rewards for a campaign? Let us know in the comments below and we’ll discuss the best way to help you reach your funding goals.

Laser Cutting? You Bet!

Laser cut poker chips, a styracosaur, a lamp, and a fox!

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Above is a steampunk poker set. All pieces, including the box, are laser cut from plywood like‘s own Birch Plywood  and comes from Plywood Science.

After the jump, a styracosaur, a lamp, and a fox… (more…)

Ideas for Creative Agencies & Brands – #21

Silhouettes at human scale


The magic that’s in the air at sunset helps to bring John Marshall’s playful cardboard cutouts to life, with a real sense of movement and action communicated through his carefully constructed photography.

By planning each scene according to perspective, lighting and precision timing; an entertaining scenario is depicted with surprising realism. This human-scaled shadow puppetry is a technique that could be adapted to give an impact to marketing collateral that standard graphic prints can only dream of.


Location-specific installations encourage people to rethink their role in the physical environment, engaging the viewer and ultimately creating a connection to the space that leaves a lasting impression.


The examples shown here in John’s Sunset Selfies are all cut out by hand, and the concept is well suited to a streamlined process using laser cutting. How can your clients apply this idea of immersive puppetry using laser cut cardboard from the Ponoko Personal Factory? Let us know in the comments below, and for more ideas for Agencies and Brands, see the other posts in the series.

Let’s Talk Ideas

Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

Free Design & Quote »

Keeping it Social: Leveraging Social Media for Product Promotion


Automation. Some love it. Some dread it. But no matter which camp you belong to, there is no denying its power to make our lives easier in some ways. One clear avenue for automation success is social media. Today, the width and speed of social media channels has far surpassed the reach and (in many cases) the efficacy of traditional feet-on-street marketing.

Yet, for many marketers, leveraging this growing resource can feel daunting given the number of choices and the understanding necessary to maximise the potential of each channel. But as we’ve learnt through our own experience, if you plan carefully the results can be stimulating and the process a lot of fun. Through this blog, we’ve tried to distil our understanding of everything we’ve learned (and are continuing to learn) along the way.

Understand your choices
With so many options out there, choosing the right one for your business can feel like an overwhelming experience. But, to avoid information overload, we feel the best way to get things moving is by starting small. While the temptation to jump into every platform will be strong, learn to exercise restraint and be selective about which platforms you choose. Also, take the time to monitor each channel to understand whether they are bringing in positive results for your brand.

Let’s take a look at the recommended options:


Laser Cutting Is Lucky

Laser cut koi fish, dragon flies, Harry, cats, and California!

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Above is a koi fish charm. It is laser cut and heavily etched into wood link‘s own Birch Plywood and comes from Little Laser Lab.

After the jump, dragon flies, Harry, cats, and California… (more…)

Ideas for Creative Agencies & Brands – #20

Life-sized Laser Cutting

lexus cardboard car

For brands and agencies in the automotive industry, the challenge of finding new ways to engage and excite potential customers calls for eye-catching innovations that are able to match the impact of the vehicles themselves.

In a campaign created for the Lexus IS Saloon, the collaborative team from LaserCut Works and Scales & Models faithfully reproduced the automotive giant’s flagship vehicle out of cardboard.

Hand assembled from 1,700 individual laser cut pieces, the cardboard replica carries with it the fine contours and perception of energetic motion that is a hallmark of the Lexus brand. For the model makers, the process of exploring the complex three-dimensional design contours using a flat 2D laser cut material gave them an insight into the creative skills of the automotive engineers.

Through this cardboard construction, they were able to create a visually arresting object that is “…a celebration of the human craftsmanship skills that go into every car Lexus makes”


Let’s Talk Ideas

Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

Free Design & Quote »

Laser Cutting Can Be Very Sophisticated

Laser cut ties, mushrooms and ants, skulls, and a tiki god!

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Above is perforated necktie and comes from Cyberoptix. It is laser cut from black and red leather and could be produced using‘s own Veg Tanned Black Leather.

After the jump, mushrooms and ants, skulls, and a tiki god… (more…)

A Laser Cut Light In The Dark

Laser cut lamps, pumpkins, chicken boxes, the Black Lodge!

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Above is an updated Hollywood Regency pendant lamp from Phil Spitler. It is laser cut from plywood and acrylic like‘s own.

After the jump, pumpkins, chicken boxes, the Black Lodge… (more…)