Laser Cutting? You Bet!

Laser cut poker chips, a styracosaur, a lamp, and a fox!

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Above is a steampunk poker set. All pieces, including the box, are laser cut from plywood like Ponoko.com‘s own Birch Plywood  and comes from Plywood Science.

After the jump, a styracosaur, a lamp, and a fox… (more…)

Ideas for Creative Agencies & Brands – #21

Silhouettes at human scale

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The magic that’s in the air at sunset helps to bring John Marshall’s playful cardboard cutouts to life, with a real sense of movement and action communicated through his carefully constructed photography.

By planning each scene according to perspective, lighting and precision timing; an entertaining scenario is depicted with surprising realism. This human-scaled shadow puppetry is a technique that could be adapted to give an impact to marketing collateral that standard graphic prints can only dream of.

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Location-specific installations encourage people to rethink their role in the physical environment, engaging the viewer and ultimately creating a connection to the space that leaves a lasting impression.

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The examples shown here in John’s Sunset Selfies are all cut out by hand, and the concept is well suited to a streamlined process using laser cutting. How can your clients apply this idea of immersive puppetry using laser cut cardboard from the Ponoko Personal Factory? Let us know in the comments below, and for more ideas for Agencies and Brands, see the other posts in the series.

Let’s Talk Ideas

Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

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Keeping it Social: Leveraging Social Media for Product Promotion

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Automation. Some love it. Some dread it. But no matter which camp you belong to, there is no denying its power to make our lives easier in some ways. One clear avenue for automation success is social media. Today, the width and speed of social media channels has far surpassed the reach and (in many cases) the efficacy of traditional feet-on-street marketing.

Yet, for many marketers, leveraging this growing resource can feel daunting given the number of choices and the understanding necessary to maximise the potential of each channel. But as we’ve learnt through our own experience, if you plan carefully the results can be stimulating and the process a lot of fun. Through this blog, we’ve tried to distil our understanding of everything we’ve learned (and are continuing to learn) along the way.

Understand your choices
With so many options out there, choosing the right one for your business can feel like an overwhelming experience. But, to avoid information overload, we feel the best way to get things moving is by starting small. While the temptation to jump into every platform will be strong, learn to exercise restraint and be selective about which platforms you choose. Also, take the time to monitor each channel to understand whether they are bringing in positive results for your brand.

Let’s take a look at the recommended options:

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Laser Cutting Is Lucky

Laser cut koi fish, dragon flies, Harry, cats, and California!

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Above is a koi fish charm. It is laser cut and heavily etched into wood link Ponoko.com‘s own Birch Plywood and comes from Little Laser Lab.

After the jump, dragon flies, Harry, cats, and California… (more…)

Ideas for Creative Agencies & Brands – #20

Life-sized Laser Cutting

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For brands and agencies in the automotive industry, the challenge of finding new ways to engage and excite potential customers calls for eye-catching innovations that are able to match the impact of the vehicles themselves.

In a campaign created for the Lexus IS Saloon, the collaborative team from LaserCut Works and Scales & Models faithfully reproduced the automotive giant’s flagship vehicle out of cardboard.

Hand assembled from 1,700 individual laser cut pieces, the cardboard replica carries with it the fine contours and perception of energetic motion that is a hallmark of the Lexus brand. For the model makers, the process of exploring the complex three-dimensional design contours using a flat 2D laser cut material gave them an insight into the creative skills of the automotive engineers.

Through this cardboard construction, they were able to create a visually arresting object that is “…a celebration of the human craftsmanship skills that go into every car Lexus makes”

(more…)

Let’s Talk Ideas

Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

Free Design & Quote »

Laser Cutting Can Be Very Sophisticated

Laser cut ties, mushrooms and ants, skulls, and a tiki god!

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Above is perforated necktie and comes from Cyberoptix. It is laser cut from black and red leather and could be produced using Ponoko.com‘s own Veg Tanned Black Leather.

After the jump, mushrooms and ants, skulls, and a tiki god… (more…)

A Laser Cut Light In The Dark

Laser cut lamps, pumpkins, chicken boxes, the Black Lodge!

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Above is an updated Hollywood Regency pendant lamp from Phil Spitler. It is laser cut from plywood and acrylic like Ponoko.com‘s own.

After the jump, pumpkins, chicken boxes, the Black Lodge… (more…)

How To: Get The Best Results out of Laser Cut Cardstock

Useful tips to ensure optimum cut quality from this versatile material

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Cardstock is such a handy material for laser cutting. The versatile combination of lightweight tensile strength, fast cutting/etching and low unit cost means cardstock is a wonderful choice for greeting cards, business cards, model making and packaging. A number of popular cardstock options are available from both NZ and US Ponoko making hubs.

Cardstock cuts slightly differently from other materials in the Ponoko catalogues, so there are a few useful things to know to get the optimum cut quality for your project. Some of these tips are mentioned in the Ponoko material pages, such as designing around small light pieces that can shift during cutting. We always strongly advise that you carefully read material information to get a clearer idea of what results to expect. Material samples are another handy reference, although we stress that every project is different, and prototyping is the only way to ensure the best outcome.    (more…)

Ideas for Creative Agencies & Brands – #19

How to use laser cutting to stand out from the crowd

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The distribution of ‘freebies’ or giveaway items can be a powerful marketing tool, with novelty objects triggering conversations between stakeholders in new and interesting ways. When used to full effect, these products become memorable in their own right… and most importantly, that also means the brand identity becomes an integral part of the ongoing conversation.

For an exhibition showcasing the best student works titled ‘D& AD New Blood’, the creative design team from Southampton Solent University incorporated visual, conceptual and sensorial metaphors into their very effective event freebie. A neat little laser cut box was produced in the style of the ubiquitous Southampton dock packing crates. Inside, further supporting the theme of “Cargo”, nestled a macabre-looking glass vial with the top sealed in wax.

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This small bottle of wine continued to play on the New Blood idea of creative juices being shipped out. All sealed in a laser cut crate with sliding lid and laser etched details, it held just the right combination of conceptual nostalgia and contemporary novelty to become an effective conversation starter. People loved the diminutive scale and the nonsensical utility of the object. This was all made possible through clever use of laser cutting to increase brand awareness. See more photos of the miniature crates on behance.

How would you stand out from the crowd with laser cut freebies using the Ponoko Personal Factory? Let us know in the comments below, and for more ideas for Agencies and Brands, see the other posts in the series.

Let’s Talk Ideas

Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

Free Design & Quote »

Building The Ideas That Build Young Minds

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When most people imagine laser cutting, they envision quirky personal projects or grand scale commercial ones. One of the last places you would expect to see laser cut designs is in a Physics classroom. But thanks to the inventiveness and commitment of one teacher, a classroom of students are now able to grasp the more complex fundamentals of Physics bother literally and figuratively, thanks to Ponoko’s laser cut designs.  

In this blog, written by Physics professor Matthew Jacques at Pentucket Regional High School we’ll see how Ponoko was able to build the tools, which enabled him to demonstrate his curriculum and ensure pinpoint precision each time. With Ponoko’s help, ideas that were relegated to just a textbook came to life with tactility and are helping young minds experiment and learn Physics like never before.

(The following blog has been written by Matthew Jacques, Pentucket Regional High School, edited by Samantha Herald and republished here on Ponoko’s blog with his permission)

When I am teaching physics, I always find myself thinking, “I wish there was a lab accessory or device to do this or that.” Most of the time the thought lingers for a moment and I simply push on with the materials we have or ultimately discover with dismay the desired equipment simply does not exist. Such occurred when I began the year examining the core concepts of motion. The unit studies how an object change its velocity and distance from one second to the next when accelerating due to free-fall. It is challenging enough to guide the students to the conclusions through inquiry based labs, but it is even more challenging when the equipment introduces extra variables. I purchased a set of gravity drop kits that operate through an original mechanical release mechanism that drop marbles from rest through two CPO photogates. The mechanical release mechanism did not drop the marble from rest and was terribly inconsistent. If a student was not careful, the mechanism would give the marble an undue initial velocity. I instead needed an electromagnet to drop the marble consistently every time. No such mechanisms existed that could easily connect with the CPO base stands; however these could be specifically tailored by laser cutting sheets of woods.

A few years ago, I created a personal project from ponoko.com, a “maker” service that can laser cut materials such as wood, plastic, metal, and more out of varying thicknesses with, of course, laser precision. The premise was simple: a blueprint design could be created using either Adobe Illustrator, InkScape, or Corel Draw, and if a line was “blue”, it cut the material and if the line was “red”, it would engrave a line. The design process consisted of determining what type of lab equipment was needed, taking measurements to integrate it with existing equipment, and going through design iterations on the computer. Choosing a material and thickness is a critical first step since it drives the overall design and dictates how the sides fit together. I chose a wood laminate, as it was inexpensive, durable, and easily assembled with wood glue.

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The cost of any Ponoko order is extremely variable based on the complexity of the laser cutting and the types of materials being used. Luckily, I was able to have an idea of the cost by uploading designs and receiving an instant quote through the Ponoko website. The quote allowed me to optimize the project and cut down on costs. For example, if you have two objects laser cut, by sharing a “cut line” between objects, you reduce the laser time and thus the cost. Certain types of laser cutting such as engraving an area costs far more than just creating an engraved line. Because I ordered the product through my school, I was given a generous 55% discount and a free subscription to their prime service. All in all, the entire order came just shy of $160 and took about two weeks from the time of order to the date of arrival.

The Ponoko order arrived in large sheets of wood which looked like jigsaw puzzles. After removing the paper backing, the pieces lifted out easily. It was a satisfying experience seeing the design on the screen become real and tangible objects. It is most likely the closest thing we have to the replicator on Star Trek. The parts were exactly as I designed them down to the most minute detail. Aside from some light sanding on a few pieces, the majority of the project fit together seamlessly.

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The electromagnetic marble releaser (or EMR) was the most challenging of all the builds due to its technical nature. The EMR uses a momentary switch to trigger an electromagnet and a slide switch to enable an LED indicator. Maximizing its usefulness, the device can fit on either a slanted straight track or vertically on a base stand. As expected, the EMR takes out the human element of releasing the marble and produces a much more consistent release.

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Moving forward, I can only hope to think of and create more laser cut projects for class. No longer do custom solutions need to be haphazardly put together with cardboard and tape; they can instead made with laser precision. If any fellow teachers are interested in learning more or acquiring these designs for your class, please email me at mjacques@prsd.org