Ideas for Creative Agencies & Brands – #28

A Vision for the New Year

The impact of Google Cardboard on the accessibility of virtual reality has been dramatic. While not quite in the same league as ‘true’ VR headsets such as Oculus or Sony’s offerings, it is remarkable what can be achieved using the Cardboard platform for under $10.

One benefit of the accessibility of Google Cardboard is that it is an ideal vehicle for promotional messaging. The platform has been used for advertising campaigns by some pretty big players, as well as a myriad of small-scale campaigns and personal projects.

What is Google Cardboard?

Watch the intro movie below to see how the New York Times introduce their viewer in a campaign that saw the units distributed to over 1 million subscribers. The portal at NYTVR showcases a collection of highly refined immersive clips filmed specifically for use in these virtual reality headsets.

 

The high tech approach to low tech

For a really polished example of Google Cardboard at its finest, look no further than the Volvo XC90 campaign. Using some serious high-tech equipment, they were able to film an immersive experience that enables people to get a sense of what it is like to be physically inside the new car. The Volvo Cardboard viewer has also received a fancy facelift, going beyond everyday cardboard to reflect the luxury feel of the brand.

 

Are you ready to go Virtual in the new year?

Can you think of a way to create your own branded laser cut Cardboard Viewer? Although the content associated with these two examples looks pretty slick, the physical platform itself is still based on the same core components. With freely available plans for the structure to be laser cut, it is surprisingly easy to achieve unique, engaging results from more modest materials and equipment.

If the examples from New York Times and Volvo have perked your interest, then you may enjoy looking further at how others have made use of this affordable technology. There were also some creative submissions to the Ponoko Cardboard Design competition, showing there is still plenty of room for clever adaptations and customizations. Let us know in the comments below how your company can use Google Cardboard to dazzle and delight your customers’ minds.

 

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Laser Cut Geometry

Laser cut coasters, sleeves, flowers, and a cyclops!

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Above are a set of four geometric coasters. They are laser cut and etched into 1/8″ thick Baltic birch, like Ponoko.com‘s own  Birch Plywood, and come from Pixels and Timber.

After the jump, sleeves, flowers, and a cyclops… (more…)

Laser Cutting Comes Natural, To Some…

Laser cut camping, birds, rabbits, and sexy lady legs!

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Above is camping themed brooch set. It is painted laser cut and etched wood, like Ponoko.com‘s own Birch Plywood, and comes from The Twenty Fingers.

After the jump, birds, rabbits, and sexy lady legs… (more…)

Entrepreneur turning hobby into novelty toy and apparel company

Robots! Yeah!
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Imagine a community of robots; from helpers to dance masters to happy companions and more. What stories would they tell? What journeys would they embark on, as their world and ours merge into one fantastical creative adventure?

The characters from RoboMustache were created and designed by Charles Wade of Greensboro NC, and they are working their way into the hearts and imaginations of young robot enthusiasts one laser cut assembly kit at a time.

It all started with the Helper Bot

GREENSBORO, NC — After graduating from college, designer and maker, Charles Wade, began his hobby by making unique animal stickers, which later morphed into woodcraft and papercraft creations. During a test for one of his woodcrafts he designed and built a poseable wooden robot. The Helper Bot was born.

With the creation of the Helper Bot, Wade began experimenting with other ideas. After receiving feedback and appreciation for his work, he created more robots and designed assembly kits that would allow others to build his creations.

Resurrected from the scrapheap in a derelict factory

Wade has cultivated his hobby into a career by establishing RoboMustache; a collection of wooden robot assembly kits, accessories and merchandise. More than a collection of novelties, the RoboMustache hints at a rich world of storytelling as well. Coined from a found project in a derelict factory, as the company grows, so will the RoboMustache universe. The story will expand to tell more about the existing robots and bring in new robots along the way.

The most mustchioed  ‘Staff Pick’ on Kickstarter

Wade is crowdfunding the project to take the RoboMustache universe to the next level. The Kickstarter launched Dec. 4, 2015 and runs through the new year. Rewards for backers include assembly kits for each of the RoboMustache characters, laser cut in bamboo ply by Ponoko.

For more information on RoboMustache, visit RoboMustache.com or email contact@RoboMustache.com. To see the Kickstarter, visit RoboMustache.com/Kickstarter

Ideas for Creative Agencies & Brands – #26

Cool Conference Swag You Could Laser Cut For Pennies!

Packing for a conference is a lot like packing for a hike.

You have to pack the essentials, you want to pack a few standby items and you’d like to bring certain vanity items along, just for the heck of it. But as you pack, you also need to keep a check on the weight of your pack. Plus, unlike a hike where you probably won’t encounter more than one or two people at most, a conference is full of people who are eager to hand you bags of stuff!

Yet before you begin rummaging through conference bags for stuff to keep, here’s a quick list of things most attendees wish they had brought along which can be laser cut really cheap.

Simple Conversation Starters.

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Laser Cut Wristbands.
While you will do your best to network before the session and during the breakout periods, the fact is you won’t be able to approach as many people as you’d like. But rather than rush through conversations with multiple people, you can use a little laser cut panache to draw people to you.

If designed well, this is bound to get you noticed even when you do something as simple as answer a phone call. It also helps you stand out in a crowd by acting as a distinct visual marker. Within a conference setting, you get instantly noticed if you have to raise your hand. And finally, it can be a great way to share your personal details without having to repeat them over and over (just in case your name or email has a complex spelling). Plus, if you run out of business cards, or don’t feel the need to share a business card with certain people … you can redirect them to your wristband for your details instead of the awkward fumble for a pen and napkin.

Things That Make You Memorable.

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Laser Cut Business Cards.
Getting noticed is only half the battle. Your next step is to leave a lasting impression on your new acquaintances. Here are some easy to produce laser cut items, which can do the trick.      (more…)

Let’s Talk Ideas

Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

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Laser Cutting Some Cheer

Laser cut holly, pharmaceuticals, dragons and saints, watermelon!

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Above is a graphic holly Christmas card. It is laser cut from paper, like Ponoko.com‘s own Cardstock, and comes from Storyshop.

After the jump, pharmaceuticals, dragons and saints, watermelon… (more…)

Burning Through the Bills: Laser Cut Money

Scott Campbell’s Laser Cut Skull

Scott Campbell Skull detail

At a time of year when spending patterns can make it seem like people have money to burn, this laser cut skull by Scott Campbell sends a sobering message. Produced as a one in a series of laser cut US currency sculptures, the thought-provoking collection pokes fun at all those cashed-up buyers with their wallets out.

Highlighting the arbitrary nature of money

The leering skull featured above is an image familiar in the world of tattoo art (Scott happens to be a former tattoo artist himself). By placing this iconic form into a dead-man’s chest made out of $11,000 in real, legal currency, the value of money is brought into question as we reconsider how much the items that we buy are really worth.

scott campbell skull full

Laser cut layers

Using the technique of layered construction creates a solid three-dimensional object from the 2 x 2 foot sheets of currency. This is an effective way to generate 3D forms, as it takes advantage of the precision enabled by laser cutting and (as Scott shows here) the resulting topographical layers create a distinctive visual texture.

For further pieces that challenge the big spenders, you can find additional skulls laser cut from dollar bills at Scott Campbell’s Studio.

 

Ironically Retro Laser Cut Time

Laser cut clocks, stars, and a small business!

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Above is an alarm clock housing for your smartphone. It is laser cut from MDF, like Ponoko.com‘s own, and comes from vincent.verheggan over at Instructables.

After the jump, stars, and a small business… (more…)

Ideas for Creative Agencies & Brands – #25

Wrapped in a Living Hinge: Laser Cut Clutch

laser cut living hinge bag michael harwood

There is something almost magical about the way a flat sheet of rigid material becomes flexible when laser cut using the ‘living hinge’ technique. This method of achieving a 3D shape from 2D material is ideally suited to laser cutting, as it exploits the natural tendency for stiff materials to flex around voids or notches. With a distinctive visual identity, the functional design elements can also be quite eye-catching.

The result is a smooth, organic curve that can be controlled rather efficiently if you are willing to either put your head far enough into the mathematics of how it works, or simply enjoy the prototyping process through several rounds of trial and error.

About living hinges

Learn more in our post on How To Design a Living Hinge where the mathematics behind this construction technique are revealed. While many examples of living hinges use simple lines as the decorative and functional element, it is in fact possible to adapt complex graphics (such as icons or company logos) to achieve a similar physical manipulation in the material.

See the following examples of patterns increasing in complexity, and how they respond when they are a part of a living hinge. To the left is a basic staggered line element, similar to the clutch bag design featured above from Michael Harwood. Moving through to chevrons, larger voids in a plus symbol and then the more detailed Space Invader sprite, it is clear that visually recognisable icons can indeed become living hinge elements.

Applying this technique to your brand

Staggered lines are an excellent starting point when looking at living hinges, as the behavior of the material is much more predictable and therefore easier to control. To keep things interesting, we do also encourage exploring more complex designs for maximum impact. Consider both the form that is created when the material bends around the living hinge, and how best to incorporate brand identity.

Have you bagged the perfect fashion accessory using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

Let’s Talk Ideas

Ponoko designs & makes promo products from scratch for event marketers.  Hit us up for a free quote.

Free Design & Quote »

All Facets of Laser Cut Animals

Laser cut animals, rulers, spaceships, and California!

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Above are geometric animal coasters. They are laser cut and etched into maple wood, like Ponoko.com‘s own Premium Veneer-MDF, and come from The Campbell Craft.

After the jump, rulers, spaceships, and California… (more…)