Ideas for Creative Agencies & Brands – #8

Multi-Layered Laser Cut and Etched Images

When an image is laser etched it takes on a whole new emotive feel, as many artists have demonstrated in recent years. This example from Malaysian laser cutting service Passion Woody uses a clever combination of photographic imagery with laser cut and etched wood.

It is a simple but very effective technique that gives the printed material a depth and visual presence that really catches the eye. Using laser cutting and etching in a selective way to enhance key aspects of an image enables your messaging to have a totally different impact.

Can you think of other ways to combine laser cutting with traditional printed material? Let us know in the comments below.

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Laser cut teeth

The Laser Cutter Roundup — a weekly dose of laser-cut love: #222

Hey, Sam here collecting the post from The Laser Cutter.

Above is Tiny Hands on a Roll’s laser cut Shark and Fish pin. We have featured the great work from humble elephant before – not they have a Kickstarter for their amazing rolling pins.

Make sure you join TLC’s Facebook page.

After the jump, pipes, crochet, cacti, and gems… (more…)

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Top Ten Ways to Reduce Laser Cutting Costs – Tip #8

Line vs Area Engraving

For creating surface details on your design, consider using Line Engraving. This method involves the laser following a defined shape, whereas Area Engraving (which can be much more time consuming) is similar to how an inkjet printer works, with the laser head passing across the sheet many times horizontally until the area has been completely filled. Both Area and Line Engraving have their merits, but it is almost always cheaper to use Line Engraving simply because less machine time is required.

There may be times where your design demands the use of Area Engraving. If this is the case, keeping the engraved parts as close together on the template as possible will help to reduce costs.

How have you saved on laser cutting costs by changing your approach to laser engraving? Let us know in the comments below.

Next up we discover whether size matters with Tip #9: Material thickness.

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7 Tips for Sucessful Selling this Father’s Day

Our top 7 tips for those selling their wares this Father’s Day

I can hear my dad now: “When I was your age, we didn’t start our Father’s day campaigns until June!”. Ah, dad how things have changed.

Father’s day is June 21, and if you’ve selling your Ponoko-made goods online, you’ll want to start planing now. Here are our top seven tips to share your men’s wares with those buying Father’s Day gifts.

1. Reach Out

Folks who have bought from you in the past are more likely to buy from you again. They are already familiar with your products and right now they’re scratching their heads trying to figure out what to get their old man, so let them know! Send out an email with an update on your newest products, and any specials you’re running for Father’s day.

2. Get in Gear

Planning ahead is essential if you want to make sure your products get up in front of your customers in time. You can start marketing right before Mother’s Day and carry your efforts through to Dad’s Day itself. Use our Guaranteed Order Deadlines for Father’s Day as a starting point and work backwards to ensure you’ve got everything ready and in stock when the orders start rolling in.

3. Be Inclusive

Don’t forget all of the different dads out there – The grandads, step-dads, first-time dads, households with two dads, god fathers and father figures. Don’t limit your potential sales to just one kind of relationship.

4. Add a Dad

If visitors are quickly scanning over your shop, they won’t notice that an item is a great Father’s Day gift unless it’s immediately obvious. Getting a dad in your product photo is a great way to visually hint that your product will make a great Father’s day gift. You don’t even have to use your own father – any roommate, spouse, or co-worker than can pass as a dad will do the job.

5. See What Folks are Looking for

Google’s search suggestion feature (shown above) is a quick and easy way to see what folks are looking for this Father’s day. Use the auto-complete function to gather intelligence on search terms like “father’s day gifts” & “gifts for dad”. Do a quick search for “father’s day gift guide” to see what’s popular in your particular niche.

6. Change it Up for Dad

Changing a color scheme from pinks and yellows to blues, grays, or blacks can put a masculine touch on a product. You can also explore swapping out materials like leather or wood. Those gold acrylic stud earrings? Boom, now they are manly wooden cufflinks. You can also put a spin on your items by adding sports or gaming elements.

7. Group Dad Items Together

As you can see in tip #5 above, “father’s day baskets” are a hot search right now. You don’t have to put your products in a literal basket, but grouping together a few complimentary items like a gift & a laser cut greeting card will help. You’re giving your customers an opportunity to save some time with a more impressive looking gift – and you can boost your sales in the process.

Use these notes, as well as our Guaranteed Order Deadlines for Father’s Day as a jumping-off point to create an attention-grabbing campaign around Father’s Day. Feel free to share your big plans below!

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Ideas for Creative Agencies & Brands – #7

Use Laser Cutting to Add Something Extra to your Drink

Having a chat with a drink in hand is an important part of any networking event. Indeed, sometimes the most progress is made during those in-between moments when people tend to be a little more relaxed. How can laser cutting make this even better? Cups With Bite are a clever innovation from Shy Shadow that add a little extra to the everyday cup in a light-hearted, fun kind of way.

The paper strips featuring iconic silhouettes of safari animals quickly wrap around the cups to become not only a novel way to identify which drink is yours; but also provide a surface for adding doodles or text to further engage and personalize.

This is another great example of how a familiar, unremarkable item can become a memorable focal point through creative use of laser cutting. Whether a cup has water, coffee or something with a bit more of a kick in it, chances are your company will stick in peoples’ minds if you add a twist of fun to the social side of a networking event.

Have you seen other clever ways that laser cutting has been used to add to the refreshment decor of an event? Let us know in the comments below.

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Top Ten Ways to Reduce Laser Cutting Costs – Tip #7

Pieces close together

With the knowledge that you’re paying for every move the laser makes, keeping all the pieces of your design close together can really make a difference. Instead of having them scattered around the template, try to fit them all together (kind of like a jigsaw puzzle).

Depending on your design, it may even be possible for some pieces to share a cutting line. Just be sure you don’t forget about removing double lines as we saw in Tip #6 if there are any overlaps.

When pieces are close together or sharing a cutting line, be sure that you leave enough space for the kerf (how much material the laser burns away – see here or here).

Once you have tested (and tested and tested!) your design on the P1 template and are ready to produce multiple copies, clever use of the larger P3 template will further reduce the cost per item.

Have you tried grouping parts together in your own laser cutting? What impact did it have for you? Let us know in the comments below.

Now that we have our layout sorted, let’s move on from outlines to details with  Tip #8: Vector vs Raster engraving.

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Guaranteed Order Deadlines for Father’s Day

Ensure delivery in time for Father’s Day day by ordering before these deadlines.

To ensure you’re stocked up in time to sell and ship your products into your customer’s hands, here are your order dates for you to run an organized ship – keep in mind, the earlier you order, the more you’ll save.

Laser Cutting Order Deadlines:
Standard Making & Shipping Speeds: Last Orders by Wednesday June 3rd, 2015.
Upgraded Making & Shipping Speeds: Last Orders by Wednesday, June 17th, 2015.

Metal Machining (PCM) Order Deadline:
Standard Making & Shipping Speeds: Last Orders by Wednesday May 27th 2015.

3D Printing Order Deadline:
Standard Making & Shipping Speeds: Last Orders by Friday, May 22nd 2015.

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Clocking some laser cutting

The Laser Cutter Roundup — a weekly dose of laser-cut love: #221

Hey, Sam here collecting the post from The Laser Cutter.

Above is a laser cut plywood clock from ardeola Home Decor.

Make sure you join TLC’s Facebook page.

After the jump, clocks, light, mirrors, art, and Storm Troopers… (more…)

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Laser cut replica Wolcott mirror camera

Creating a miniature replica of pioneering photographic technology

With cameras at our fingertips at almost every waking moment, taking a quick selfie or a snapping a portrait of your nearest and dearest (yes, cats count too!) is something most of us do every day. For photographer Guy J. Brown, the passion for portraiture goes a little deeper; in fact, he specialises in recreating pioneering photographic techniques and devices.

One such device is the Wolcott Camera, said to be the first ever patented back in 1840. Guy has utilised the technology of his 21st century workshop to bring this early portrait machine back to life. The result is something to behold… with laser cut ply components designed in Adobe Illustrator, and hardware purchased from eBay completing the ‘baby Wolcott’.

Follow through to the source link to find out more about this project, including a deeper look at the original Wolcott camera. You can also download files to construct your own nostalgic photographic device – and then show those Instagram filters how it’s really done.

Are you a laser-equipped retro shutterbug too? Tell us about your laser cut camera experience in the comments below.

via Guy J Brown – Laser Cut Wolcott Camera

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Top Ten Ways to Reduce Laser Cutting Costs – Tip #6

Avoid Double Lines

When objects are positioned side-by-side, a double cutting line can result if there is an overlap. This means that the laser will cut the same section twice – which means you’ll pay double as well! To stop this from happening, take a moment to go through your design file and make sure that there are no shared lines or overlaps.

For more about avoiding double lines and how to fix them, the Ponoko Making Guides provide all the info you need. You’ll find comprehensive Starter Kits for Adobe Illustrator, Inkscape, CorelDRAW and AutoCAD.

Remember that with laser cutting, you are paying for every move the laser makes. Don’t pay twice – check your design file before you upload.

Have you been caught out by this in the past? Let us know your story in the comments below…

Next up we look at another way to keep laser cutting costs down with Tip #7: Pieces close together.

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