Retail Ready with DecoylabAs promised in December, this year we’ve started a regular feature focussing on small businesses. This year’s first interview is with Maiko Kuzunishi who has earned a worldwide following with her Decoylab range of beautiful eco-friendly and quirky clocks. Maiko also creates jewellery that visually echoes her clocks, and more recently she added additional products for the home to her selection of existing and ever-evolving designs
• What made you decide to start your own business?
It was the emptiness I felt inside after dedicating 8 years of my life to working for design companies. Some say “In order to find what you want, know what you don’t want first.” That’s exactly what I did. The career oriented mentality, competing for “Best” designs, working endlessly on computer for seemingly unimportant projects – those are the things I no longer wanted. In 2006 I resigned the company and decided to “take a break.” I had no idea what was in store for me but took a step to move away from what I did not want.
The first year was chaotic to say the least but I eventually figured out that I wanted to be a mom and I began imagining doing what I love doing and making a living. Some sort of a paradigm shift happened soon after and both things manifested (at the same time actually). I did not imagine making clocks for a living but it was exactly what I wanted. After that, my focus has been to not waste my time (life) on something I cannot pour my heart and soul into.
Read the full interview with Maiko after the jump: (more…)