Money in making things; how Germany is bouncing back from the economic crisis

Cash is back in manufacturing

At the onset of the 21st century, manufacturing was the old-school economy.

After the dot com bubble burst, countries like the UK and US saw rapid growth in the real estate boom.

(For a hilarious relic of this recent past, check out a few episodes of National Open House where the intro motion graphics depict houses propelled upwards like rockets and dollar signs explode like fireworks from the roof.)

But one EU country kept their focus on manufacturing.

According to a recent article in the Guardian, Germany is climbing out of the economic bog miring the rest of Europe — largely based on their “industrial bedrock.”

Martin Zell, deputy prime minister of Bavaria, is quoted saying “All the countries that have kept the nucleus of their industry are more successful.”

Just how successful? The head of communications at automobile manufacturer Audi reports, “2010 was our best ever year.”

Read the full article for an in-depth look at how what many believed were Germany’s “weaknesses flagged up in the 1990s and 2000s have turned out to be strengths.”

It goes to show that manufacture isn’t dead; there’s money in making things.

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