Using Colors to Sell Your Products

How color and other influences affect purchasing decisions.

Many people think of color as merely personal preference, so color becomes an afterthought when designing a product. Unfortunately, this approach ignores a powerful tool and can hurt the success of an otherwise great product. Different colors have been shown to influence people in surprisingly specific ways.

Check out the infographic below from KISSmetrics for guidance on using color effectively to reach your intended audience. It also has some useful information about other factors that can hurt sales.

For more great business advice, read the series of posts on  10 Rules for Maker Businesses.

Click on the image for a larger version.

Via Huffington Post

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One Response to “Using Colors to Sell Your Products”

  1. Kristen Turner Says:

    Colors have a lot of power, but I think most of this is over simplified. You can’t just be like “Women buy pink stuff” = http://bit.ly/ewS6Ol
    Not to mention color association changes based on cultural context. (See this infographic: http://www.informationisbeautiful.net/visualizations/colours-in-cultures/