Front Around The Clock

Time is but a shadow…

Swedish design group Front recently showed a new take on time with Front Around The Clock, thanks to Porro in Milan.

When seen from straight on, it appears as a modern clock with parallel lines marking the hours. Introduce a light source off to one side, and numbers appear as shadows cast upon the surface.

This elegant execution also has a playful feel when the clock itself is viewed from the side, where the numbers reveal themselves in an overlapping jumble.

Using shadows to define forms is an interesting approach to product design, and as the Front Around The Clock shows us, elegant solutions can be deceptively simple.

For more shadow magic take a look at the Shadow Cloud and experimental Makerbot shadow sculpture from previous posts.

via Dailytonic