Replicator Writes on the Many Sides of “Custom”

Is “custom” a service? A product? Or something else?

I just wanted to share a short post over at the Replicator blog by Joseph Flaherty. Flaherty muses on the many sides of “custom,” a concept that has taken off as the next big thing in business models. But if custom is a business model, what kind of business model is it? Does being in the business of custom mean providing a service or a product? Is it providing an experience or a community? Or is “custom” just an invisible element behind all of those things?

CLICK HERE to read what Flaherty has to say.

via 100KGarages (t)

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