Objectified: Industrial Design Documentary gets a Glimpse Inside the Apple Design Studio

Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

Through footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?
Part of the film involves an interview with Jonathan Ive inside Apple’s design facilities in California. This is a rare opportunity to see the environment in which products like the iPod, iPhone and MacBook Air were realized.

I can’t wait for the film to be available, premiering at South by South West March 13 and a few sneak previews before….

Check out the trailer here.

And the film is by Gary Hustwit who also did Helvetica. Helvetica is a fantastic documentary on the history and ubiquity of the Swiss typeface.

Comments are closed.