Joseph Pine, Mass Customization Guru Talks about Authenticity at TED

Joseph Pine, one of the leading thinkers in the field of mass customization has published numerous books and articles focusing on the field of mass customization and user enabled design.
TED talks has recently released his 2004 presentation on what consumers really want, Authenticity.
Pine discusses in his presentation how the relationship between commodities, products and services have evolved into an experience economy where authenticity is now prized as an idealized tradable commodity but the catch is any mass produced or manufactured product is inherently inauthentic?

Check out more on Joe’s Strategic Horizons Site or his book The Experience Economy

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