The evolution of selling stuff goes kinda like this – Step one: Design and make cool stuff. Step two: Get people to your Showroom. Step 3: Convince them to buy.
We’ve started talking about steps one and two in the past – but what about #3?
Well, one important aspect of this is creating trust. And this can be tough, particularly with a new product.
So here’s 4 ways you can be on the front foot to create trust in your great product:
1) Get product reviews – make sure you get your existing customers to post reviews about your product – there’s absolutely nothing better than this.
2) Show it in action with real people – it’s tough to buy something unique from a few online photos, so a link from your Showroom to a video showing it in context will be a big help.
3) Guarantee it – make it crystal clear you stand behind your product by offering a full refund if things don’t work out.
4) Describe your product fully – tell people about the 101 prototypes you made to get it just right for them!
HOW TO GET PRODUCT REVIEWS
Because this is your #1 way to create trust online, we’ve made it darned easy for you to do!
Just email your customers and ask them to write a review in the box at the bottom of your product page.
You can check out an example at the bottom of the page here.
Let us know how you get on – and feel free to leave comments below to discuss other ways to build trust online.