Selling tips – How to Setup your Showroom to Ship Direct to Customers

In my last couple of blog posts we talked about getting more customers to your Showroom.

Today let’s give you some ideas on how to give you more time to create, save your customers some cash and cut down on carbon emissions.

To do this you need to setup your Showroom so your products are made and shipped direct from Ponoko to your customers.

To start off, check out a really good example of a Showroom set up to ship a product direct from Ponoko.

You’ll see it has a number of examples of shipping costs (John continues to add more when buyers in specific locations ask him to). It also sets the expectation that the buyer will be receiving something direct from Ponoko (in the video it shows the buyer will need to pull the protective tape off the material, and self assemble).

To see how it works (what the buyer pays and what you get paid) I recommend you click the green “Buy” button in the example and follow it through to the point you need to put in your CC (no need to make a purchase).

What you’ll see is how the money flows
FIRST #1 – You get paid by your customer the amount you advertise (which is the sum of the product cost in the green color PLUS the shipping cost you advertise below this);

THEN #2 – You pay us the amount quoted in a separate transaction within your MyPonoko account (which is the sum of making + materials + shipping costs).

You just need to make sure that #1 is higher than #2 (both including shipping costs to your customer’s specific location):

Now onto how to make this happen …

How to determine the shipping price to include in your Showroom:

1) First, think about some key places you want to ship to (you’ll see the example above now has 8 locations). Remember you can add to these over time as people ask you to, but it’s good to cover a few base destinations first.

2) Now go to your MyPonoko account and run your product through the quoting system as if you are delivering to the different example locations you have nominated (in the example above this means John went through the quoting system 8 times).

3) Make sure you use the exact product design that you are selling, because the shipping price is different for different designs.

4) As a result of your efforts the quoting system will give you the shipping prices direct from Ponoko to your nominated locations.

5) Write these down and then enter them into Step 4 of the “Show” your item process in your MyPonoko account. They will now appear on the product page in your public Showroom.

Congrats! You know you’re done when your Showroom looks like the example above AND the visible shipping prices you charge buyers are the same as (or higher) than the shipping prices you will pay Ponoko to ship direct to your buyers on your behalf.

How this all comes together

1) Buyer makes a purchase: the amount they pay you is the product price + the shipping price you have stated in your Showroom using the process above.

2) You get a sale email alert from Ponoko: so visit your MyPonoko account to see the details of the order. It will include the shipping details for the buyer which (should) match the shipping destination option they chose in your Showroom.

3) You confirm you have received the money and have some “thank you” conversations with the buyer. You may get to clarify some things with them too – and spark up a relationship for your future products.

4) You then place an order with Ponoko to make and deliver your item direct to the buyer, by entering their shipping details (instead of yours) during the quoting process in your MyPonoko account.

5) After you pay, Ponoko will then make and ship your item directly to the buyer.

Cool! You know you’re successful when the buyer has paid you in a single Ponoko Showroom transaction a sum of money which is more than you have paid Ponoko to make and ship direct to the buyer.

Of course this means you will want to provide self assembly instructions. Something I will cover into the future 🙂

Please let me know if you have any questions by posting in the Comments section below.

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